Data Driven Marketing A-Z: Improve Your Campaign Performance

سرفصل های دوره

Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance

1 - Introduction

1 - Introduction

2 - Course Structure

3 - EXTRA Learning Paths.html

4 - Get the materials.html

5 - Some Additional Resources.html

2 - Campaign Effectiveness

6 - Introduction and Welcome to Campaign Effectivness

7 - Updates on Udemy Reviews

8 - Total Leads

9 - Total Leads Practical

10 - Cost Per Lead

11 - Practical Excercise

12 - Lead to Close Ratio

13 - Reverse Engineering Success

3 - Return on Investment

14 - Introduction and Welcome to Return on Investment

15 - How to Calculate and What does it Mean

16 - Return on Investment for Business

17 - Results Analysis

17 - Section-Two-Sheets.xlsx

4 - Launching a Campaign the Blueprint

18 - Introduction and Welcome to Launching a Campaign Blueprint

19 - Mapping Your Marketing Campaign

20 - Adding Trackable Metrics

21 - Cost Benefit Analysis

22 - Campaign Basic Design Concepts

23 - Case Study Design.html

24 - Design Concepts in Action

25 - Email Marketing AB Testing

26 - AB Testing Practical Analysis

27 - Campaign Blueprint

5 - Advanced Analytics

28 - Introduction and Welcome To Advanced Analytics

29 - Where to get the Dataset.html

30 - Exploring Understanding the Dataset

31 - Pivot Analytics Blueprint

32 - Replicating the Blueprint

33 - Analysing Pivots

34 - Checking for Statistical Significance

35 - Dealing with Continuous Variables

36 - EXTRA Statistical Anomalies

37 - Advanced Analytics Recap

6 - Analysis Big Data Tips and Opportunities

38 - Introduction and Welcome to Analysis Big Data and Opportunity

39 - Analysis and Data for SMEs and CEOs

40 - Life Time of a Customer Further Reading.html

41 - Time Data and Tips

42 - Buying Behavior and Tips

43 - Repeat Sales and Tips

44 - Website Interactions and Tips

45 - Demographics and Tips

7 - Conclusion

46 - A Big and Warm Thank You

47 - THANK YOU video

8 - Congratulations Dont forget your Prize

48 - BONUS Cloud Skills for ML AI COUPON inside.html

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تولید کننده: Udemy