Startup Marketing Essentials

سرفصل های دوره

Learn How to Strategically Market Your Startup from Brilliant Idea to Successful Exit in 60 minutes.

1. Mastering the Startup Mindset

1. Building a Raft or Boarding a Ship

2. Startup v Corporate - The Mindset Difference

3. 5 Cultural Traits Unique to Startups (and How to Leverage Them)

4. Informality Dollar Shave Club Case Study

5. Empowerment Spotify Case Study

6. Never Stop Learning Duolingo Case Study

7. User Centricity Airbnb Case Study

8. Ability to Pivot Slack Case Study

9. Scenario Based Exercise.html

2. Navigating Your Startup Journey

1. The Journey of a Startup

2. Ideation Stage - Validate the Business Idea

3. Launch Stage - Establish Market Presence

4. Traction Stage - Build a Customer Base

5. Growth Stage - Win Market Share

6. Scale Stage - Enter New Markets

7. Scenario Based Practice Test.html

3. Startup Metrics

1. What are Core Metrics

2. Revenue

3. Burn Rate

4. Customer Acquisition Cost (CAC)

5. Customer Lifetime Value

6. What are Critical Ratios

7. CAC Payback Period

8. LTV to CAC

9. Gross Margin

10. Runway

11. Magic Number

12. Net Dollar Retention

13. What are Marketing Metrics The Pirate Funnel

14. Case Study Grammarly Pirate Metrics

15. How to Choose the Right Metrics

16. Startup Metrics.html

4. Final Assignment

1. Final Assignment (Optional).html

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تولید کننده: Udemy