Sign-Up Flow Optimization Analysis with SQL and Tableau

سرفصل های دوره

Optimize Your Website Sign-up Flow with SQL, Tableau, and A/B Testing. Gain Insights to Boost Conversion Rates

1. Intro to Sign-Up Flow Optimization Analysis

1. What Does the Course Cover

2. Motivation

2. Case Study

1. Understanding the 365s Sign-Up Process

2. Basic Terminology

3. Defining the Key Aspects of the Sign-Up Process

4. Sketching the Story

3. SQL Data Retrieving

1. Types of Data Access

2. Getting to know the Database

3.1 signup flow database.zip

3.2 signups conversion rate.zip

3. SQL Query 1 Sign-Up Conversion Rate

4. SQL Query 2 Sign-Up Types and Errors - Part 1

5.1 signup types mod.zip

5. SQL Query 2 Sign-up Types and Errors - Part 2

6.1 login types mod.rar

6.2 login types mod.zip

6. SQL Query 3 Log in Types and Errors.html

4. Tableau Dashboard Sheets

1.1 signup conversion rate.csv

1. SQL and Tableau

2.1 signup conversion rate.csv

2.2 visitor-to-free.zip

2.3 visitor-to-registered.zip

2. Sign-Up Conversion Rate

3. Device and Operating System Distribution

4.1 devices.zip

4.2 signup types mod.rar

4. Preferred Devices Horizontal Bar Chart

5.1 operating systems.zip

5. Preferred Operating Systems Horizontal Bar Chart

6.1 error messages.zip

6.2 sign-up types.zip

6. Sign-Up Types and Errors Bar Charts

7.1 login types mod.rar

7.2 login types.zip

7. Login Types and Errors Bar Charts.html

5. Creating the Tableau Story

1. Creating Dashboards Getting Familiar with the Canvas

2. Sign-Up Conversion Rates Sheet Swapping with Parameters

3. Sign-Up Conversion Rates Containers

4. Preferred Sign-Up Devices and Operating Systems

5. Sign-Up Types and Errors

6.1 login types dashboard.zip

6. Login Types and Errors.html

7.1 html color codes.pdf

7. Formatting the Tableau Story - Part 1

8.1 signup flow story.zip

8. Formatting the Tableau Story - Part 2

6. Analysis Report

1. Dashboard Application for an Analysis Report

2. Current State of Affairs Observing Story Point 1 - Conversion Rate

3. Current State of Affairs Observing Story Point 2 - Sign-Up Types and Preference

4. Current State of Affairs Observing Story Point 2 - Sign-Up Types Success and Fa

5. Current State of Affairs Observing Story Point 3 - Login Types

6. Business Objective

7. Hypothesis and Opportunity Sizing - Part 1

8. Hypothesis and Opportunity Sizing - Part 2

9.1 Analysis Report.pdf

9. Actionable Insights Based on the Analysis

7. AB Testing

1. Understanding the Fundamentals of AB Testing

2. Setting Up an AB Test Confidence, Significance, and p-values

3. Setting Up an AB Test Minimum Detectable Effect and Statistical Power

4. Running an AB Test Execution and Analysing the Results

8. Discussion and Further Analysis of a Website Sign-Up Flow

1. Discussion on the Observations

2. Further Steps and Conclusion

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تولید کننده: Udemy