Python for Social Media Analytics

سرفصل های دوره

Learn Social Media Analytics in Python. Acquire the Combined Skillset of a Data Scientist and Digital Marketer.

1. Course Introduction

1. Welcome

2. Why is this the right time to learn Python for social media analytics

2. Introduction to Social Media Marketing

1. Intro to social media marketing

2. The marketing funnel

3. Social Media Marketing Terminology

1.1 YouTube video - Ad Optimization.html

1. What is a marketing campaign

2. What are ad sets

3. What is an ad

4. Core, custom, and lookalike audiences

5. Facebook pixel

4. Social Media Marketing Metrics

1.1 4.1 Facebook Marketing Metrics Cheatsheet (Social Media Marketing Metrics).pdf

1. Intro to social media marketing metrics

2. Reach & impressions

3. CTR

4. Link clicks

5. Conversion rate

6. CPM

7. CPC

8. CPR

9. ROAS

10. A message from the instructor

5. Intro to Facebook Ads Manager

1. Intro to Facebook Ads Manager

6. Creating a Facebook Campaign

1. Creating your first campaign on Ads Manager

2. Creating an ad set

3. Creating an ad

7. Analyzing a Facebook Campaign with Python - Overall Campaign Performance

1.1 7.1 365DS Adsets.csv

1.2 python for facebook analytics - analyzing a real fb campaign.zip

1. Examining the dataset

2. Facebook campaign summary

3. Calculating the CPM

4. Calculating the CPR

8. Analyzing a Facebook Campaign with Python - Ad Set Overview

1. Ad set overview

2. Warm, hot, and cold ad sets

3. LAL vs Detailed ad sets - Part 1

4. LAL vs Detailed ad sets - Part 2

9. Analyzing a Facebook Campaign with Python - Detailed Ad Set Analysis

1. Analyzing Hot ad sets - Part 1

2. Analyzing Hot ad sets - Part 2

3. Analyzing warm ad sets

4. Analyzing cold ad sets - Part 1

5. Analyzing cold ad sets - Part 2

6. Analyzing Cold ad sets - Part 3

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تولید کننده: Udemy