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Marketing Analytics: Pricing Strategies and Price Analytics

سرفصل های دوره

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel


01 - Introduction
  • 001 00-INtro.pdf
  • 001 Welcome to the course
  • 002 Course Resources.html
  • 002 Marketing-Analytics-Pricing-Strategies-and-Price-Analytics.zip

  • 02 - Step 1 Pricing Policy and Pricing Objective
  • 001 01-pricing-steps.pdf
  • 001 6 Steps of setting a Pricing policy
  • 002 This is a milestone!
  • 003 02-Selecting-the-Pricing-Objective.pdf
  • 003 Different Pricing Objectives

  • 03 - Step 2 Estimating Demand
  • 001 03-Determining-Demand.pdf
  • 001 Estimating Demand
  • 002 04-Types-of-demand-curve.pdf
  • 002 Forms of Demand Curve
  • 003 Price Elasticity Examples.html
  • 004 05-fitting-demand-curve.xlsx
  • 004 Excel Estimating Linear Demand Curve
  • 005 05-fitting-demand-curve.xlsx
  • 005 Excel Estimating Power Demand curve with Elasticity
  • 006 05-fitting-demand-curve.xlsx
  • 006 Excel Estimating Power Demand Curve with points
  • 007 11-Subjective-demand-curve.pdf
  • 007 Subjective Demand curve
  • 008 05-fitting-demand-curve.xlsx
  • 008 Excel Estimating Subjective Demand Curve
  • 009 06-optimising-price.xlsx
  • 009 Excel Maximizing Revenue using Excel Solver

  • 04 - Step 3 Estimating Costs
  • 001 07-Estimating-Costs.pdf
  • 001 Estimating the cost function
  • 002 08-cost-solver.xlsx
  • 002 Excel Modeling Cost Function and Maximizing Profit
  • 003 09-Incorporating-Complementary-Products.pdf
  • 003 Including effect of complementary goods
  • 004 08-cost-solver.xlsx
  • 004 Excel Effect of complementary goods

  • 05 - Step 4 Analyzing competitors
  • 001 22-Comp-price.pdf
  • 001 Analyzing Competitors

  • 06 - Step 5a Price Bundling Strategy
  • 001 12-Price-bundling.pdf
  • 001 Price Bundling
  • 002 13-Bundle-types.pdf
  • 002 Types of Bundling
  • 003 14-Bundle-problem.pdf
  • 003 The Bundling Problem
  • 004 15-Bundle-Problem.xlsx
  • 004 Excel Solving Bundling problem Part 1
  • 005 15-Bundle-Problem.xlsx
  • 005 Excel Solving Bundling problem Part 2
  • 006 16-Bundle-Problem-price-reversal.xlsx
  • 006 Excel Solving Bundling problem (Price Reversal)

  • 07 - Step 5b Non-Linear Pricing Strategies
  • 001 16-Non-linear-pricing.pdf
  • 001 Non-Linear Pricing Strategies
  • 002 17-Willingness-to-pay.pdf
  • 002 Willingness to Pay of customers
  • 003 18-Problem.pdf
  • 003 Example Problem Statement
  • 004 19-non-linear.xlsx
  • 004 Excel Standard Quantity Discounts
  • 005 19-non-linear.xlsx
  • 005 Excel Non-Standard Quantity Discounts
  • 006 19-non-linear.xlsx
  • 006 Excel Two-Tier Pricing

  • 08 - Step 5c Price Skimming
  • 001 Price Skimming Strategy
  • 002 Excel Price Skimming Strategy

  • 09 - Step 5d Revenue Management
  • 001 20-Revenue-Management.pdf
  • 001 Revenue Management
  • 002 21-Revenue-mangement.xlsx
  • 002 Excel Handling Uncertainity
  • 003 Appendix Using Lookup functions

  • 10 - Appendix
  • 001 Important Excel functions.html
  • 002 Popular Excel charts.html

  • 11 - Bonus Section
  • 001 The final milestone!
  • 002 Bonus lecture.html
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