Digital Marketing B2B: Dekker’s Ultimate Digital Marketing

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Digital Marketing Course Udemy A-Z (Unofficial): Learn B2B Digital Marketing from a F100 Exec: Udemy Digital Marketing

01 - LinkedIn Digital Marketing Course (Bottom of Funnel)

001 Introduction to Digital Marketing with LinkedIn

002 Message Ads

003 Message Ads Tutorial

004 Conversation Ads

005 Conversation Ads Tutorial

006 LinkedIn Sales Navigator & Outreach

007 Image Ads 1

008 Lead Gen Image Ad with Mailchimp Nurturing

009 Image Ads 2

010 Image Ads 3

011 Image Ads Tutorial

012 Analyzing 30 Image Ads

013 Video Ads

014 Video Ads Tutorial

015 Text Ads

016 Other

017 Part 1 Slides.html

017 Part-1-Slides.pdf

018 Retargeting vs Lead Generation

02 - Advanced Digital Marketing Tips

001 Advanced Digital Marketing

03 - LinkedIn Digital Marketing Course (Top & Middle of Funnel)

001 Introduction - A - Digital Marketing for Top & Middle of Funnel

002 Introduction - B

003 Introduction - C

004 Brand Unaware - A

005 Engagement Boost [Tutorial]

006 Video Views & Brand Awareness Boost [Tutorial]

007 Brand Unaware - B

008 New! LinkedIn Thought Leader Ads

009 LinkedIn Thought Leader Ad Example

010 Problem Unaware

011 Category Unaware

012 Create an Event [Tutorial]

013 Deleting an Event.html

014 Product Unaware

015 Other - 1

016 Other - 2

017 Part 2 - Slides.html

017 Part-2-Slides.pdf

04 - Cold Emails (Digital Marketing Course)

001 6-Cold-Email-Tips.pdf

001 Introduction to Digital Marketing with Cold Emails

002 Cold Email Tip #1

003 Cold Email Tip #2

004 Cold Email Tip #3

005 Cold Email Marketing & GDPR Legal Compliance

006 Cold Email Tip #4

007 Cold Email Tip #5

008 Cold Email Tip #6

009 Tip #6 Explained

010 SAMPLE EMAILS.html

011 Cold Email that Worked on Me!

012 Email Copywriting Case Study

013 Measuring Success - Email Copywriting

014 BDR Email Advice.html

015 Getting Emails from LinkedIn Sales Navigator

016 New Email + Warming It Up

017 Deliverability Checklist

018 Data-Driven Cold Email Insights.html

05 - B2B Lead Generation (Digital Marketing Course)

001 Startup-Marketing-slides.pdf

001 Your list and why personas arent adequate

002 Pointless personas.html

003 The best approach

004 Finding or buying a list

005 Rent a list

006 Compile or build a list

007 Build a list from scratch - continued

008 Your List - Conclusion

009 Why you need to stop marketing your product and start doing this one thing

010 Latch onto Larger Companies Part 1

011 Latch onto Larger Companies Part 2

012 Pipeline Part 1

013 Pipeline Part 2

014 Pipeline Part 3

015 Customer Decision Journey - Part 1

016 Customer Decision Journey - Part 2

017 Customer Decision Journey - Part 3

018 Direct Mail Resurgence

019 Creating viral content

020 Beard Bib Example.html

021 Part 1 - One of the Cheapest Ways to Acquire Customers

022 Part 2 - One of the Cheapest Ways to Acquire Customers

023 Your Hard Offer - Part 1

024 Your Hard Offer - Part 2

025 Promote your hard offer on Facebook

026 Raising Awareness with Facebook Ads

027 Content Syndication

028 Cold Calling

029 Emails Part 1

030 Emails Part 2

06 - Key Marketing Tips

001 Intro to SEO

002 SEO Exercises

003 Offsite SEO

004 Secrets of Success in B2B Advertising from David Ogilvy

004 Secrets-of-success-in-B2B-advertising.pdf

005 3 Steps to Brand Marketing

07 - Facebook Digital Marketing Course

001 Objectives 1

002 Objectives 2

003 Objectives 3

004 Lead Gen Targeting 1

005 Advanced Facebook Targeting with LeadEnforce

006 Lead Gen Forms

007 Streamlined Lead Gen Form Example

008 Downloading Leads.html

009 Lead Issue.html

010 Automatic Lead Nurturing

011 Typical Nurture Sequence.html

012 Message Conversation Ads

013 OPTIONAL 30% increase in revenue by marketing to customers with WhatsApp.html

014 Look Alike Targeting

015 Best practices for building B2B Lookalike audiences.html

016 Native Targeting & Instagram

017 B2B Facebook Native Targeting Examples.html

018 Native Targeting Issues.html

019 Two Lead Gen Ads

020 3 Things to Test in Direct Response

021 Testing & Copy.html

022 Offers Based on Levels of Awareness

023 Hard Offer Ads

024 Medium Offers

025 Group Demos

026 Form Incompletes

027 Measuring Success

028 Retargeting

029 Retargeting 2

030 Facebook Pixel

031 Funnel Content

032 Out of Market Buyers

033 Clickup Example

034 Video Campaigns

035 Brand Marketing Shift in KPIs

036 Facebook Benchmarks

037 More Benchmarks

038 A Million Impressions Campaign Example

039 Facebook Awareness

040 Successful Ads Examples

041 B2B Brand Creative

042 B2B Mascots & Emotions

043 Make Your B2B Brand FAMOUS

044 Spying on a Competitors Ads.html

045 Other Lessons from the B2B Institute

046 Sales Conversations

047 How to Win the Ad Auction.html

048 Choosing How to Get Charged.html

049 Custom Rules, Notifications, and Integrations

050 Real World Case Study.html

051 Analyzing with Ads Reporting.html

052 Case Study How monday.com used custom creative to win over realtors.html

053 Limitations of Native Facebook Targeting

054 Facebook Ad Placements

055 Careful with Facebook Optimizations - Geography

056 AB Testing.html

057 Frequency Capping.html

058 Ad Quality Ranking

059 Appendix Bonus Section.html

08 - Advanced B2B Digital Marketing Course

001 B2B Marketing Timeline

001 B2B-Marketing-Timeline.xlsx

002 ABM-Spreadsheet.xlsx

002 Account Based Marketing with LinkedIn Sales Navigator

003 Sending Cold Emails & Automated LinkedIn

004 Pay for Meetings (LinkedIn)

005 LinkedIn Advertising Campaigns - B2B

006 Facebook Advertising Campaigns - B2B

007 Validating Emails with Bouncer

008 Calculating Sales Velocity

008 Sales-Velocity-Pipeline-Velocity-Sales-Pipeline-Velocity-Spreadsheet.xlsx

009 Diagnosing Problems 1

009 Diagnosing-Spreadsheet.xlsx

010 Diagnosing Problems 2

011 Advanced Considerations in B2B Funnels

011 Funnel-Focused-on-Persuasion-Spreadsheet.xlsx

012 B2B Branding

012 B2B-Branding-Slides.pdf

013 Homepage Example

014 Enterprise B2B Website

015 Evidenced-Based Website Design

016 Interviewing Potential Buyers (Qualitative Research)

017 B2B-Research-Spreadsheet.xlsx

017 Surveying B2B Buyers (Quantitative Research)

018 Collecting B2B Survey Responses

019 1-Page-Competitive-Analysis-Template.docx

019 Competitive Analysis 1

020 Competitive Analysis 2

021 Case-Study-Interview-Questions.docx

021 Writing Case Studies

022 Case Study Interview Questions.html

023 Best Content for Each Funnel Stage

024 Content for Six Groups of People

024 Content-Stages.pdf

025 B2B-Copywriting.pdf

025 SPF Framework

026 Advanced-B2B-Marketing.pdf

026 Key B2B Marketing Notes - Part 1

027 Key B2B Marketing Notes - Part 2

028 Trigger Events

029 Product Positioning vs Brand Positioning

030 Big Account Based Marketing Mistake

031 Your Website Doesnt Need to Convert!

031 Your-homepage-doesnt-need-to-convert.pdf

09 - How B2B Brands Grow

001 4 B2B Marketing Strategies (Keys to B2B Growth)

10 - Google & YouTube Advertising

001 Audience Targeting through Google

002 Google Audience Examples

003 Your Data Segments - Google

004 In-Market & Life Event Targeting

004 in-market.csv

005 Google Audiences & Targeting.html

006 Google Keyword Planner

007 Google Search Ads PPC

008 Google Display Campaign

009 YouTube Ads

010 YouTube Ad Types, Objectives & Campaign Subtypes

011 TUTORIAL Create a YouTube Ad

012 Royalty-Free Music & Sound Effects for YouTube Videos.html

11 - Twitter Advertising

001 Intro to Twitter Advertising

002 Twitter Ads 2

003 Twitter Ads Traffic Campaign

12 - Account Based Marketing & Digital Marketing Course

001 Introduction

002 High Level Framework

003 What Makes it Different

004 ABM Funnel

004 waterfall-stages-to-owner.zip

005 Key ABM Trigger Events

006 LinkedIn companyaccount targeting

006 LinkedIn-Ads-Account-Match-Template.csv

007 ABM campaign to target accounts

008 Setting up the ABM campaign

009 Setting up the ABM Ad

010 Finishing a Conversation Ad

011 Measuring ad performance

012 Persona Level Targeting

013 Integrations

014 Direct mail overview

015 Mailing list

016 3 Considerations

017 Direct mail execution

018 Successful direct mail examples

019 Direct mail case study

020 Influencer marketing for B2B ABM

021 Sales Navigator

022 Facebook ad setup

023 Facebook Lead Gen Ad

024 Twitter Ads

025 Account targeting with Google ads

026 Content syndication & display ads

027 3-2-1 Strategy - Salesforce

028 3-2-1 Strategy HubSpot

029 3-2-1 Strategy Mailchimp

030 CRM triggers

031 Trigger example

032 Content Funnel

033 ABM content marketing mistake & correction

034 Changing peoples minds

035 Addressing objections 1

036 Addressing objections 2

037 Reciprocity

038 Familiarity

039 Introduction to Sales Enablement

040 Internal Education 1

041 Internal Education 2

042 Customer Facing Content

043 Operational Improvement

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13 - TikTok Advertising

001 Advertising Objectives 1

002 Advertising Objectives 2

003 Advertising Objectives 3

004 Advertising Objectives 4

005 Targeting 1

006 Targeting 2

007 Targeting 3

008 Targeting 4

009 TikTok Custom Audiences from Customer List.html

010 Creative & Delivery 1

011 Creative & Delivery 2

012 Creative & Delivery 3

013 TikTok Lead Generation Ads

014 Lead Generation Tutorial

015 Other Ad Types, Analysis & Macros

016 Analysis & Macros Continued

017 Analysis & Macros Continued Again

018 View Data Tutorial

019 TikTok Assets

020 Video Editor Tutorial

021 Instant Pages Tutorial

022 Trend Discovery & Top Ads Tutorial

023 Video Ad Best Practices 1

024 Video Ad Best Practices 2

025 Video Ad Best Practices 3

14 - Snapchat Ads

001 Snapchat ads tutorial (introduction)

15 - Spotify Advertising

001 Intro to Spotify Advertising

16 - Reddit Advertising

001 Intro to Reddit Ads

002 Reddit Ads Example

003 Intermediate Reddit Ads

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17 - Quora Advertising

001 Intro to Quora Ads

002 Quora Ad Manager

003 Quora Ad Manager Filters

18 - Amazon Kindle Advertising

001 Intro to Kindle Ads

19 - LinkedIn Lead Generation Ads (Digital Marketing Course)

001 Introduction

002 Most common mistakes I see in LinkedIn advertising

003 Fixing LinkedIn problem 1 with lead gen forms

004 Fixing LinkedIn problem 2 with negative targeting

005 Fixing LinkedIn problem 3 with bidding

006 Fixing LinkedIn problems 4 & 5 with nurturing

007 Creating a simple LinkedIn video ad in Canva

008 Simple & successful LinkedIn video ad example

009 Storytelling LinkedIn video ad example

010 LinkedIn Video Ad for Maximizing Views

011 Marketing Video Example

012 LinkedIn Message Ad Example

013 LinkedIn Message Ad Example 2

014 SPECIAL INCENTIVES!

015 LinkedIn Conversation Ads

016 LinkedIn WARNING about message ad KPIs!

017 LinkedIn More Warnings

018 LinkedIn Text Ad Examples

019 LinkedIn Text Ads - UTM Tracking and Insights Tag

020 LinkedIn image ads 1

021 LinkedIn image ads 2

022 LinkedIn image ad campaign example (SaaS consulting)

023 LinkedIn Carousel ads

024 Choosing the right LinkedIn campaign objective

025 LinkedIn Targeting

026 Warning about the default campaign group in LinkedIn

027 LinkedIn Pre-filled forms!

028 LinkedIn Audience Network

029 LinkedIn email scraping

030 LinkedIn matched audiences

031 LinkedIn account assets - led gen forms

032 LinkedIn website demographics

033 LinkedIn campaign demographics

034 LinkedIn campaign performance

035 B2B Marketing Funnel Benchmarks for LinkedIn Marketing Performance

036 OPTIONAL Why you should NOT use BANT to define Sales Qualified Opportunities.html

037 Marketing Funnel Template

038 The 3 Big Things to Test with LinkedIn

039 What if pushing people to consultations and demos doesnt work

040 What if the lead generation still isnt working

041 LinkedIn Awareness & Education Campaigns

042 LinkedIn Retargeting

043 LinkedIn FUNNEL CAMPAIGN EXAMPLE USING RETARGETING!

20 - B2B Copywriting (Digital Marketing Course)

001 Introduction

002 Copywriting Introduction

003 Chatbot Example Continued

004 OPTIONAL Building a Funnel Campaign in LinkedIn

005 Psychology 1 - Reactance Copywriting

006 Psychology 2 - Endowment Copywriting

007 Task Endowment Copywriting.html

008 Psychology 3 - Distance Copywriting

009 Psychology 4 - Uncertainty Copywriting

010 Psychology 5 - Corroborating Evidence Copywriting

011 Copywriting Funnel 1

012 Copywriting Funnel 2

013 SPF Copywriting Framework Workbook

013 SPF-B2B-Copywriting-Framework.xlsx

014 Copywriting Mistakes 1

015 Copywriting Mistakes 2

016 Copywriting Cases

017 Maximizing Video Views

018 PAS Copywriting

019 Tactical Copywriting Frameworks

020 Copywriting Case Studies 2

21 - B2B Conversion Rate Optimization (Digital Marketing Course Optimization)

001 Introduction

002 Strategic Thinking for Conversion Rate Optimization

003 Assignment Audience Insights

004 On-site Surveys

005 Survey Example

006 Conversion Rate Optimization Mistake

007 Easiest Way to Boost Conversion Rates

008 Dramatic CTA Changes

009 Levels of Testing

010 Offer Testing

011 Time to Convert

012 30 Day Drip with Webinar

013 Assignment Webinar.html

014 6 Principles

015 Analytics Mistakes

016 Ungated Videos

017 Provide Options

018 Provide Options through Retargeting

019 Address Objections

020 Testing Creative Strategies

021 AB Testing Pages

022 AB Testing Pages 2

023 AB vs ABN vs. Multivariate Testing.html

024 General Rule of Thumb

025 CRO Software

026 Optimizing Based on Stages of Awareness

027 Funnel Content Testing

028 Funnel Example

029 Pricing Page Testing

030 Audio Testing

031 PQLs

032 Social Sign On

033 Live Chat CRO

034 Cancellation

035 Interactive Content

036 Advanced Facebook B2B Targeting

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22 - B2B Content Creation (Digital Marketing Course Content)

001 Introduction

002 Shopify 1

003 Shopify 2

004 Shopify & McKinsey Framework

005 Shopify & Brand Language

006 Content Analysis

007 Psychology & Industries

008 Soft Content

009 Blog & More

010 Stages of Awareness

011 PAS Formula

012 Funnel Content Intro

013 Assignment.html

014 Buyers Guide

015 Survey Reports

016 Webinars

017 Case Studies

018 Case Study 2

019 Direct Mail

020 Direct Mail - Classic

021 Industrial Advertisement

022 My #1 Piece of Advice for PR & Event Content

023 Assignment.html

024 Article

025 Interactive Content [Optional].html

026 Article Focused on Problems

027 Salesy BOFU Content

028 Default Positioning

23 - Growing Your Digital Marketing Agency

001 You Are Selling a Professional Service!

002 Specialists Dominate 1

003 Specialists Dominate 2

004 Choosing a Specialty for Your Digital Marketing Agency [Workbook]

005 Assignment - Trusted Advisor.html

006 Assignment - Selling Outcomes.html

007 Research 1

008 Research 2

009 Assignment - Research.html

010 Getting Clients with Cold Email 1

011 Getting Clients with Cold Email 2

012 Getting Clients with Cold Email 3

013 Assignment - Cold Email.html

014 Getting Clients with LinkedIn Ads

015 Getting Clients with a Facebook Ad + Ebook

016 Getting Clients with Video Ads on LinkedIn

017 Assignment - Mid Funnel Offers.html

018 Getting Clients with Direct Mail

019 Getting Clients with Direct Mail 2

020 Getting Clients with Direct Mail 3

021 Getting Clients with Partnerships

022 Other Ways to Get Clients

023 Persuading Clients 1

024 Persuading Clients 2

025 More Ways to Get Clients

026 Getting Clients with Funnel Content

027 Digital Marketing Agency Pricing

028 Digital Marketing Agency Proposals 1

029 Digital Marketing Agency Proposals 2

030 Economics of Scaling and Agency

031 Appendix.html

24 - Advanced LinkedIn Ads for B2B Digital Marketing Course

001 Introduction

002 Avoid Gating Content

003 Assignment Ungated LinkedIn Content.html

004 Direct-Response vs Brand Awareness

005 Out of Market Buyers

006 Assignment In-Market Buyers.html

007 In Market Targeting

008 Awareness Advertising

009 Awareness Marketing Stages

010 Frequency & Reach

011 Repetition

012 Awareness Campaign Example

013 Video as Direct Response

014 Cheaper Video Views Campaign

015 Video Creative

016 Different Objective, Same Outcome

017 Comparing Video Metrics across Platforms

018 Comparing Videos within a Campaign

019 Lower CPC Creative

020 Comparing Video Views between Campaigns

021 When to Use LinkedIn Ads vs Other Ads

022 When Everything Fails

023 Using LinkedIn Ads for Research

024 Economies of Scale

025 Where to Use LinkedIn for Research

026 Negative Targeting

027 Positive Targeting

028 Demographic Targeting

029 Event Ads

030 Bidding

031 Spotlight Ads

032 Key Pointers

033 Boosting Organic Posts

034 High Level Considerations in B2B Marketing

035 Stage 1

036 Stage 2

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25 - Product Led Growth (PLG)

001 The key to product led growth is a wider top-of-funnel

002 What can we learn about product-led growth from free-to-play games

003 Gamification the Frontier of Product-Led Growth

004 Jason Lemkin on Freemium.html

005 Habit-forming products

006 Habit-forming products 2 (optional).html

007 Product Led Habit Formation.html

008 A simple trick to get the behavior you want

009 Do not require a work email!

010 What does product-led really mean

011 The end user is king

012 Usage-based trials

013 Changing peoples minds with PLG.html

014 Product Led Growth with RocketReach The Usage Experience

015 Email nurturing after signing up for a free account - part 1

016 Email nurturing after signing up for a free account - part 2

017 Sample nurture emails and tips.html

018 Case studies.html

019 Initial sign-up process

020 Closure

021 Dont ask for annoying information upfront

022 Visibility

023 Word of mouth

024 Finding influencers

025 Freemium vs. Free Trial.html

026 Conversion benchmarks.html

26 - Startup Marketing & Growth Hacking

001 Avoid Big Capital Expenditures 1

002 Avoid Big Capital Expenditures 2

003 Borrow Credibility, Dont Build It

004 Approaching Influencers

005 Leveraging & Repurposing Existing Content (OPTIONAL).html

006 Avoid Perfectionism & Take Non-Financial Risks

007 Marketplaces 1

008 Marketplaces 2

009 ASO 1 - Keyword Research

010 ASO 1 - Optimization

011 Be Specific

012 Word of Mouth 1

013 Word of Mouth Drivers

014 Tips to Generate Word of Mouth Growth Hacking

015 Word of Mouth Growth Hacking Worksheet

015 Word-of-Mouth-Worksheet.xlsx

016 Canva Word of Mouth Growth Hacking Case Study

017 Viral Word of Mouth in the Book Industry

018 The 3 Principles of Growth Hacking

019 Example of the 3 Growth Hacking Principles

020 Supply & Demand Growth Hacking

021 Example - Low Supply Growth Hacking

022 Economies of Scale or Leverage

022 clichamp-viral.zip

023 Growth Hacking Tactic for Economies of Scale

024 Marketing Psychology Growth Hacking

024 linkedin-hack.zip

025 Example - Marketing Psychology Growth Hacking

026 Growth Hacking Mistakes

027 Look for Big Opportunities, Not just Problems

028 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harrys, etc.)!.html

029 Pay People to Talk to Sales

030 Lead Generation Is Easy

031 Enter Low Supply Channels Easy Growth Hacking

032 Seeding Markets with Network Effects

033 Seeding 2-Sided Markets

034 Airbnb Growth Hacking Case Study

035 Appendix.html

27 - Conclusion B2B Digital Marketing Course

001 Conclusion

53,700 تومان

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تولید کننده: Udemy