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The Media-Savvy Professional: Crafting and Delivering a Memorable Message

سرفصل های دوره

Join CEO of Clarity Media Group, journalist, and author Bill McGowan in this course as he shows you how to master the art of excelling in media interviews, whether you’re live on TV, in print, or on a podcast. Learn how to meticulously prepare without feeling overwhelmed, shifting your perspective from seeing interviews as a risk to viewing them as opportunities. Discover strategies for navigating negative questions to ensure your message remains positive. Uncover the secret to crafting and delivering memorable sound bites that stick with your audience long after the conversation ends. From controlling the flow of the interview to staying on message and fine-tuning your skills along the way, this course prepares you to transform any interview into a powerful opportunity to convey your message more effectively with ease.


01 - Introduction
  • 01 - How to talk to the media

  • 02 - 1. Evaluating Your Media Opportunity
  • 01 - Evaluating media requests Should I say yes
  • 02 - Understanding the media mindset
  • 03 - Beware of reporters traps
  • 04 - Tailoring your approach to different media formats

  • 03 - 2. Preparing Your Content for Media Engagements
  • 01 - The art of interview readiness
  • 02 - Define your purpose Crafting clear and compelling answers
  • 03 - Maintain control of the media interview
  • 04 - Five tools for crafting memorable quotes
  • 05 - Delivering memorable quotes and sound bites

  • 04 - 3. Nailing Your Interview with the Media
  • 01 - Deftly dodging a question in your media interview
  • 02 - Responding to the media in a crisis
  • 03 - Listening to a reporters question strategically
  • 04 - Finishing strong in your media interview

  • 05 - Conclusion
  • 01 - Cultivate your relationship with the media
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    شناسه: 42662
    حجم: 103 مگابایت
    مدت زمان: 36 دقیقه
    تاریخ انتشار: ۲۷ دی ۱۴۰۳
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