Retail Masterclass: Retail Management & Merchandising

سرفصل های دوره

Retail Management: Mastering Retail Business, Merchandising, Category Management, and Marketing Analytics

1 - Introduction

1 - Introduction

2 - Retail Evolution A Brief History

3 - Core Principles of Modern Retail

4 - Products Curating and Offering the Right Mix

2 - Store Types and Location Analysis

5 - From Malls to PopUps A Look at Retail Spaces

6 - Factors Driving Location Choices

7 - Navigating Local Markets Opportunities and Pitfalls

3 - Connecting with the Digital Shopper

8 - Bridging Offline and Online Retail

9 - Digital Shopping Trends What Retailers Should Know

4 - DataDriven Retailing

10 - Modern CRM Beyond Basic Data

11 - Using Analytics to Predict Shopper Behavior

5 - Designing the NextGen Store

12 - Elements of Effective Store Design

13 - Incorporating Technology into Physical Retail

6 - Financial Acumen for Retailers

14 - Retail Economics From Basics to Advanced

15 - Asset and Margin Management in Todays Retail

16 - Understanding OmniChannel Unit Economics

7 - Smart Inventory Practices

17 - The ABCs of Effective Inventory Management

18 - Vendor Managed Inventory VMI

8 - Direct Selling and Niche Branding

19 - The Rise and Role of D2C Brands

20 - Crafting a Brand Story that Resonates

9 - Sustainability and Ethical Practices in Retail

21 - The Growing Importance of Sustainability in Retail

10 - Effective Marketing and Promotional Strategies

22 - Understanding the Marketing Mix in Retail

23 - Crafting Compelling Promotional Campaigns

24 - Leveraging Instagram for Retail Marketing

11 - Globalization and International Retail Expansion

25 - Adapting Products for Overseas Markets

26 - Selecting Target Markets

27 - Creating an Export Marketing Strategy

28 - Adapting Product for Export

29 - Installation and Documentation

30 - Managing Warranties and Service

31 - Distribution Stratergy

12 - Mastering Supply Chain Management in Retail

32 - Understanding the SCM Process

33 - How to Fix Retail Product Availability Problems

13 - Assessing and Understanding Product Market Size

34 - Why retailers need to look at market size

35 - Methods for Estimating Product Market Size

36 - Case Studies Successful Product Launches Based on Market Size Insights

14 - Packaging Optimization for Retail Success

37 - The Role of Packaging in Customer Experience and Brand Perception

38 - Strategies for Optimizing Packaging Design and Materials

39 - Case Studies Retailers Who Have Successfully Optimized Their Packaging

15 - Building Offline Partnerships to Enhance Retail Presence

40 - Building Offline Partnerships to Enhance Retail Presence

41 - Strategies for Identifying and Establishing Effective Offline Partnerships

16 - The Role of Product Managers in Retail

42 - Understanding the Responsibilities of a Product Manager in Retail

43 - Skills and Qualities of Successful Retail Product Managers

44 - Effective Product Management in Leading Retail Companies

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تولید کننده: Udemy