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Marketing Psychology & Neuromarketing with Dekker Fraser MBA

سرفصل های دوره

Marketing Psychology 2023: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion


01 - Product Marketing Psychology
  • 001 How to change peoples minds using Jonah Bergers psychology framework
  • 002 A simple way to get people to do what youre asking
  • 003 Finding influencers to generate word of mouth
  • 004 Addressing objections through marketing psychology
  • 005 Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
  • 006 Radical Simplification as a Psychology Trick
  • 007 How to change peoples minds (psychology example)
  • 008 Likeability as a tool for persuasion [case study]
  • 009 Incrementalism
  • 010 Generating Word of Mouth
  • 011 Addressing objections - continued
  • 012 1 simple way to change peoples minds
  • 013 Case Study - Harvard Business Review.html
  • 014 The sunk cost fallacy.html
  • 015 Dont ask for annoying information upfront
  • 016 Reciprocity Psychology
  • 017 Scarcity Psychology in Ecommerce
  • 018 Visibility Psychology
  • 019 Toilet Paper Psychology
  • 020 Familiarity, Likeability, and Influence
  • 021 Product Marketing Pricing Psychology Tactics - Great Examples.html
  • 022 How Customers Come to Think of a Product as an Extension of Themselves.html
  • 023 Flattery Psychology
  • 024 Associations and Clustering
  • 025 Assignment 1 Building Associations for Your Brand.html
  • 026 Closure
  • 027 Be careful about giving air time to negative things
  • 028 People dont like surprises
  • 029 ColdEmailTemplate.docx
  • 029 Cold emails as a demonstration of marketing psychology
  • 030 Assignment2 Applying psychological principles to explain performance differences.html
  • 030 email.zip
  • 031 Making marketing go viral using psychology
  • 032 Psychology Case Study - Cheers
  • 033 Psychology Case Study - Agoda
  • 034 Persuasion and Influence Psychology
  • 035 Persuasion Example
  • 036 Pricing Psychology
  • 037 Habit Forming Product Psychology
  • 038 Product Led Habit Formation.html
  • 039 Your Target List & Persona Limitations
  • 040 Ask for commitments
  • 041 Note on commitment and the endowment effect.html
  • 042 Dont convince people to buy what they dont need
  • 043 Telling investors what they want to hear
  • external-links.txt

  • 02 - The Customer Decision Journey
  • 001 Customer Journey Part 1
  • 002 Customer Journey Part 2
  • 003 Customer Journey Part 3

  • 03 - Marketing Psychology within Organizations (Internal)
  • 001 The 2 ways people evaluate you
  • 002 Candor Psychology
  • 003 How to gain POWER
  • 004 Powerful people
  • 005 Video on Power from a Stanford professor .html
  • 006 Task-oriented vs people-oriented psychology
  • 007 Belbin team roles.html
  • 008 When should leaders own a decision and when should they delegate.html
  • 009 Eye contact in the workplace
  • 010 5 interpersonal skills and 3 communication barriers
  • 011 Dont send mixed signals
  • 012 Assertive problem solving
  • 013 Praise publicly and chastise privately
  • 014 Encourage everyone to talk
  • 015 Giving critical feedback
  • 016 Engaging with new people
  • 017 How people respond to stressful situations
  • 018 Dealing with stress psychology
  • 019 Communicate frequently
  • 020 Be generous!
  • 021 Listen!
  • 022 Be silent
  • 023 Writing internal emails - part 1
  • 024 Writing internal emails - part 2
  • 025 Internal phone calls
  • 026 Ask open-ended questions
  • 027 Tips
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