001 How to change peoples minds using Jonah Bergers psychology framework
002 A simple way to get people to do what youre asking
003 Finding influencers to generate word of mouth
004 Addressing objections through marketing psychology
005 Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
006 Radical Simplification as a Psychology Trick
007 How to change peoples minds (psychology example)
008 Likeability as a tool for persuasion [case study]
009 Incrementalism
010 Generating Word of Mouth
011 Addressing objections - continued
012 1 simple way to change peoples minds
013 Case Study - Harvard Business Review.html
014 The sunk cost fallacy.html
015 Dont ask for annoying information upfront
016 Reciprocity Psychology
017 Scarcity Psychology in Ecommerce
018 Visibility Psychology
019 Toilet Paper Psychology
020 Familiarity, Likeability, and Influence
021 Product Marketing Pricing Psychology Tactics - Great Examples.html
022 How Customers Come to Think of a Product as an Extension of Themselves.html
023 Flattery Psychology
024 Associations and Clustering
025 Assignment 1 Building Associations for Your Brand.html
026 Closure
027 Be careful about giving air time to negative things
028 People dont like surprises
029 ColdEmailTemplate.docx
029 Cold emails as a demonstration of marketing psychology
030 Assignment2 Applying psychological principles to explain performance differences.html
030 email.zip
031 Making marketing go viral using psychology
032 Psychology Case Study - Cheers
033 Psychology Case Study - Agoda
034 Persuasion and Influence Psychology
035 Persuasion Example
036 Pricing Psychology
037 Habit Forming Product Psychology
038 Product Led Habit Formation.html
039 Your Target List & Persona Limitations
040 Ask for commitments
041 Note on commitment and the endowment effect.html
042 Dont convince people to buy what they dont need
043 Telling investors what they want to hear
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