Marketing Psychology & Neuromarketing with Dekker Fraser MBA

سرفصل های دوره

Marketing Psychology 2023: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion

01 - Product Marketing Psychology

001 How to change peoples minds using Jonah Bergers psychology framework

002 A simple way to get people to do what youre asking

003 Finding influencers to generate word of mouth

004 Addressing objections through marketing psychology

005 Why obsolete frameworks like the 4Ps and Myers-Briggs stick around

006 Radical Simplification as a Psychology Trick

007 How to change peoples minds (psychology example)

008 Likeability as a tool for persuasion [case study]

009 Incrementalism

010 Generating Word of Mouth

011 Addressing objections - continued

012 1 simple way to change peoples minds

013 Case Study - Harvard Business Review.html

014 The sunk cost fallacy.html

015 Dont ask for annoying information upfront

016 Reciprocity Psychology

017 Scarcity Psychology in Ecommerce

018 Visibility Psychology

019 Toilet Paper Psychology

020 Familiarity, Likeability, and Influence

021 Product Marketing Pricing Psychology Tactics - Great Examples.html

022 How Customers Come to Think of a Product as an Extension of Themselves.html

023 Flattery Psychology

024 Associations and Clustering

025 Assignment 1 Building Associations for Your Brand.html

026 Closure

027 Be careful about giving air time to negative things

028 People dont like surprises

029 ColdEmailTemplate.docx

029 Cold emails as a demonstration of marketing psychology

030 Assignment2 Applying psychological principles to explain performance differences.html

030 email.zip

031 Making marketing go viral using psychology

032 Psychology Case Study - Cheers

033 Psychology Case Study - Agoda

034 Persuasion and Influence Psychology

035 Persuasion Example

036 Pricing Psychology

037 Habit Forming Product Psychology

038 Product Led Habit Formation.html

039 Your Target List & Persona Limitations

040 Ask for commitments

041 Note on commitment and the endowment effect.html

042 Dont convince people to buy what they dont need

043 Telling investors what they want to hear

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02 - The Customer Decision Journey

001 Customer Journey Part 1

002 Customer Journey Part 2

003 Customer Journey Part 3

03 - Marketing Psychology within Organizations (Internal)

001 The 2 ways people evaluate you

002 Candor Psychology

003 How to gain POWER

004 Powerful people

005 Video on Power from a Stanford professor .html

006 Task-oriented vs people-oriented psychology

007 Belbin team roles.html

008 When should leaders own a decision and when should they delegate.html

009 Eye contact in the workplace

010 5 interpersonal skills and 3 communication barriers

011 Dont send mixed signals

012 Assertive problem solving

013 Praise publicly and chastise privately

014 Encourage everyone to talk

015 Giving critical feedback

016 Engaging with new people

017 How people respond to stressful situations

018 Dealing with stress psychology

019 Communicate frequently

020 Be generous!

021 Listen!

022 Be silent

023 Writing internal emails - part 1

024 Writing internal emails - part 2

025 Internal phone calls

026 Ask open-ended questions

027 Tips

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