Marketing Mastery 101 : Essential Fundamentals for Success

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An in-depth guide to mastering marketing fundamentals

1 - Introduction

1 - Handy

1 - What is SWOT in Marketing.html

2 - Introduction to Marketing

3 - Essential.html

2 - Overview of marketing

2 - Quiz to stimulate your marketing knowledge.html

4 - Understanding Consumer Behaviour

5 - Types of marketing based on target audiences and the nature of the business

3 - 4P of Marketing Mix

6 - Overview

7 - Product

8 - Price

9 - Place

10 - Promotion

11 - Real Case of 4P Marketing

4 - ATL Above the line Marketing

12 - ATL overview

13 - Cinema Broadcasting Advertising

14 - Print Media advertising

15 - Outdoor Advertising Out of Home

16 - SponsorShip advertising

5 - BTL Below the Line

17 - Overview of common BTL marketing channels

18 - Event Marketing

19 - Direct Mail Marketing

20 - Customer Relationship Management

21 - GWP Giveaway Marketing

22 - Product Sampling Touch Try

23 - Incentives Program

6 - Influencer Marketing

24 - Definitions Key Takeaways

25 - In general

26 - Platform Size

27 - ATL vs BTL

28 - How to Utilize influencer marketing

7 - Digital Marketing

29 - How it differs from traditional marketing

30 - Email Marketing

31 - Search Engine Optimization SEO

32 - Search Engine Marketing SEM

33 - Social Media Marketing

34 - Content Marketing

35 - Study Case For Digital marketing

8 - Marketing Plan

36 - Importance

37 - Preparation Phase

38 - KPI

39 - Summary Key takeaways.html

9 - Marketing 101 Overview

40 - Course Keytakeways.html

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تولید کننده: Udemy