Marketing Financial Planning

سرفصل های دوره

How to Financially Plan and Tracking Performance of Marketing Campaigns

1. Introduction

1. Introduction

2. About the Instructor

3. Introduction to Retail

4. Whats in the Course

5. For whom is this course

2. Marketing

1. Introduction to Marketing

2. Marketing Plan

3. Marketing Process

4. Marketing Financial Plan

5. Marketing Financial Plan.html

3. Marketing Research

1. Introduction to Marketing Research

2. Goals of Marketing Research

3. Types of Marketing Research

4. Define Research Audience

5. Analytics

6. Types of Analytics

7. Marketing Research Conclusion

8. Market Research.html

4. Marketing Objectives

1. Introduction to Marketing Objectives

2. Why Marketing Objectives

3. Types of Marketing Goals

4. Sales as an Objective

5. Marketing Strategy

6. Marketing Strategy.html

5. Marketing Mix

1.1 5.1 Intro to Marketing Mix

1. Introduction to Marketing Mix

2. Porduct

3. Place

4. Price

5. Promotion

6. USP

7. Demo - Marketing Calendar

8. Marketing Mix.html

6. Marketing Financial Planning

1. Introduction to Marketing Budgets

2. Top-Down Approach to Planning

3. Demo - Top-Down Approach

4. Bottom-Up Approach to Planning

5. Middle-Out Approach to Planning

6. Planning Dimensions 1

7. Planning Dimentions 2 - Time

8. Demo - Planning Dimension - Time

9. Planning Dimension 3

10.1 Marketing Budgeting Template - Share.xlsx

10. Demo - Middle-Out Approach

11. Marketing Financial Planning.html

7. Marketing Performance Tracking

1. Introduction to Marketing Tracking

2. Marketing Metrics

3. Demo - Marketing Metrics

4. ROMI

5. CLTV

6. Qualitative Metrics

7. Measuring Dimensions

8. Compare and Report

9. Compare and Report - Example

10. Measure and Track.html

8. Marketing Planning Cycle

1. Marketing Tracking to Marketing Research 1

2. Marketing Tracking to Marketing Research 2

3. Outro

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تولید کننده: Udemy