Crisis Communication Masterclass: Navigating PR Crises

سرفصل های دوره

Essential Strategies for Effective Crisis Management

1 - Welcome to the course

1 - What you will learn

2 - Module 1 Introduction to Crisis Communication

2 - Lesson 1 Understanding Crisis Communication

3 - Lesson 2 The Role of Crisis Communication in PR

4 - Lesson 3 The Impact of PR Disasters

3 - Module 2 Analyzing RealLife Crisis Cases

5 - Lesson 1 Learning from HighProfile PR Crises

4 - Module 3 Crisis Preparedness and Planning

6 - Lesson 1 Understanding the Differences Between Potential Risks Issues and Cri

7 - Lesson 2 Risk Assessment and Vulnerability Analysis

8 - Lesson 3 Determining Crises and Categorizing Based on the Four Levels

5 - Module 4 Crisis Communication in Specialized Industries

9 - Lesson 1 Crisis Communication in the Healthcare Industry

10 - Lesson 2 Crisis Communication in the Financial Industry

11 - Lesson 3 Crisis Communication in the Aviation Industry

12 - Lesson 4 Crisis Communication in the Food and Beverage Industry

13 - Lesson 5 Crisis Communication in the Automotive Industry

14 - Lesson 6 Crisis Communication in the Technology Industry

6 - Module 5 Crisis Management Response Strategies

15 - Lesson 1 The Six Step Crisis Management Process

16 - Lesson 2 Timeline for Responding to Crises

17 - Lesson 3 Communicating with Internal Stakeholders

18 - Lesson 4 Coordinating with External Agencies

19 - Lesson 5 Managing Stakeholder Expectations

20 - Lesson 6 LongTerm Recovery and Rebuilding Trust

7 - Module 6 Building Your Crisis Management Team

21 - Lesson 1 Assembling Your Crisis Management Team CMT

22 - Lesson 2 Determining Crisis Roles and Responsibilities

8 - Module 7 Crisis Communication Plan Development

23 - Lesson 1 StepbyStep Guide to Crafting a Crisis Response Plan

24 - Lesson 2 Adapting Crisis Plans for Various Types of Crises

25 - Lesson 4 Crisis Communications Simulation Drills

9 - Module 8 Crafting Effective Crisis Messages

26 - Lesson 1 Crafting the Overall Response Strategy and Messaging

27 - Lesson 2 Drafting Holding Statements and Response Templates

28 - Lesson 4 Tailoring Messages to Different Stakeholder Groups

29 - Lesson 6 Realtime Message Adaptation During Ongoing Crises

10 - Module 9 Navigating Media Relations During a Crisis

30 - Lesson 2 Handling Media Inquiries During a Crisis

31 - Lesson 4 Conducting Effective Press Conferences

32 - Lesson 5 Preparing Spokespersons for Media Interviews

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تولید کننده: Udemy