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Public Relations Masterclass

سرفصل های دوره

Mastering Media Relations: Building Relationships, Conducting Outreach and Generating Coverage


1 - Introduction to The Complete Guide to Media Relations
  • 1 - Welcome to the course

  • 2 - Module 1 Media Relations Essentials
  • 2 - Lesson 1 The Essentials of Media Relations in the PR Landscape
  • 3 - Lesson 2 The Strategic Value of Media Coverage
  • 4 - Lesson 3 Navigating Media Jargon A Guide to Key Terms

  • 3 - Module 2 Understanding the Media Landscape
  • 5 - Lesson 1 Understanding Media Outlets and Their Audiences
  • 6 - Lesson 2 Understanding Journalist Roles and Responsibilities

  • 4 - Module 3 Identifying the Right Media
  • 7 - Lesson 1 Navigating the Newsroom Media Titles and Knowing Who to Pitch
  • 8 - Lesson 2 Identifying Relevant Media Contacts

  • 5 - Module 4 Strategic Media Pitching Timing Techniques and Tailoring
  • 9 - Lesson 1 Perfect Timing The When and How of Effective Pitching
  • 10 - Lesson 2 Strategies for Pitching Across Mediums
  • 11 - Lesson 3 Navigating Media Outreach Techniques for Effective Pitching

  • 6 - Module 5 Cultivating Strong Media Relationships
  • 12 - Lesson 1 Building and Nurturing Media Relationships
  • 13 - Lesson 2 Providing Value and Cultivating Relationships

  • 7 - Module 6 Final Assessment and Course WrapUp
  • 14 - Lesson 1 Recap of Key Concepts and Skills

  • 8 - Introduction to Pitch Perfect Crafting Compelling Media Pitches
  • 15 - Welcome to the course

  • 9 - Module 1 Introduction to Media Pitches
  • 16 - Lesson 1 The Role of Media Pitches in PR and Media Relations
  • 17 - Lesson 2 Understanding the Power of Effective Media Pitches

  • 10 - Module 2 Crafting Compelling Story Ideas
  • 18 - Lesson 1 The Anatomy of a Strong Story Idea
  • 19 - Lesson 2 Developing Story Angles
  • 20 - Lesson 3 Incorporating News Hooks and Timeliness

  • 11 - Module 3 Elements of Compelling Media Pitches
  • 21 - Lesson 1 Essential Elements of a Compelling Media Pitch
  • 22 - Lesson 2 Defining the Structure and Format of a Media Pitch

  • 12 - Module 4 Writing Effective Media Pitches
  • 23 - Lesson 1 Crafting Clear and Concise Subject Lines
  • 24 - Lesson 2 Creating AttentionGrabbing Opening Paragraphs
  • 25 - Lesson 3 Presenting Supporting Details
  • 26 - Lesson 4 Closing Strong with a Clear Call to Action

  • 13 - Module 5 Refining and Personalizing Pitches
  • 27 - Lesson 1 Tailoring Pitches for Different Media Outlets and Journalists
  • 28 - Lesson 2 Researching Journalists Backgrounds and Interests
  • 29 - Lesson 3 Personalizing Pitches to Build Stronger Relationships

  • 14 - Module 6 Pitching Techniques Different Media Channels and Formats
  • 30 - Lesson 1 Pitching Techniques and Strategies
  • 31 - Lesson 2 Pitching to Print and Online Media
  • 32 - Lesson 3 Pitching to Broadcast Media

  • 15 - Module 7 FollowUp and Relationship Building
  • 33 - Lesson 1 Best Practices for Media FollowUp
  • 34 - Lesson 2 Building and Maintaining Relationships with Journalists
  • 35 - Lesson 3 Leveraging Feedback and Improving Future Pitches

  • 16 - Module 8 Pitching Tutorial Bringing It All Together
  • 36 - Lesson 1 Crafting a Compelling Media Pitch Tutorial

  • 17 - Module 9 Final Assessment and Course WrapUp
  • 37 - Lesson 1 Recap of Key Concepts and Skills

  • 18 - Introduction to Building Effective Media Lists for Successful Outreach
  • 38 - Welcome to the course

  • 19 - Module 1 Introduction to Media Lists
  • 39 - Lesson 1 The Importance of WellResearched Media Lists
  • 40 - Lesson 2 Understanding the Impact of Targeted Outreach
  • 41 - Lesson 3 Avoiding Pitfalls Pitching to the Right Contacts

  • 20 - Module 2 Analyzing Journalists Coverage and Researching Media Contacts
  • 42 - Lesson 1 Identifying Journalists Preferred Topics and Beats
  • 43 - Lesson 2 Analyzing Past Coverage for Similar Topics
  • 44 - Lesson 3 Identifying Relevant Media Outlets and Publications
  • 45 - Lesson 4 Utilizing Online Tools for Researching Journalists
  • 46 - Lesson 5 Journalists Titles Who To Include and Who NOT to Include in Media Li

  • 21 - Module 3 Creating Your Media List
  • 47 - Lesson 1 Choosing the Right Media List Format
  • 48 - Lesson 2 Essential Information to Include
  • 49 - Lesson 3 Enhancing Your Media List Adding Research and Relevant Details
  • 50 - Lesson 4 Utilizing Media Databases for Information

  • 22 - Module 4 Organizing and Managing Media Lists
  • 51 - Lesson 1 Organizing Media Lists and Grouping Contacts
  • 52 - Lesson 2 A Tutorial Creating Customized Media Lists for Targeted Pitches
  • 53 - Lesson 3 Updating and Maintaining Media Lists

  • 23 - Module 5 Final Assessment and Course WrapUp
  • 54 - Lesson 1 Recap of Key Concepts and Skills
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    شناسه: 39834
    حجم: 5932 مگابایت
    مدت زمان: 273 دقیقه
    تاریخ انتشار: ۱ آبان ۱۴۰۳
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