Certified Customer Relationship Management Expert (CCRME)

سرفصل های دوره

Explore the foundations of CRM, covering data-driven strategies, customer segmentation, loyalty programs & methodologies

1 - Introduction to Customer Relationship Management

1 - Course overview Scope structure and expectations

2 - Understanding CRM Basics and significance

3 - Learning outcomes What you will gain from this course

2 - Foundations of Customer Relationship Management CRM

4 - Evolution of CRM From transactional to relational

5 - The CRM philosophy Principles and values

6 - The CRM ecosystem Key components and dynamics

3 - Building a CustomerCentric Strategy

7 - The power of customercentricity Concepts and benefits

8 - Crafting customercentric strategies Tools and techniques

9 - Instilling a customercentric culture Steps and best practices

4 - DataDriven Customer Relationship Management

10 - The role of data in CRM From insights to actions

11 - Segmenting and targeting customers Data at work

12 - Personalizing customer experiences The datadriven approach

5 - CRM for Sales and Marketing Success

13 - Aligning CRM with sales and marketing The synergy

14 - Sales force automation Boosting efficiency and effectiveness

15 - CRM and marketing automation Driving integrated campaigns

6 - Enhancing Customer Satisfaction and Loyalty

16 - The importance of customer satisfaction and loyalty

17 - Designing and implementing effective loyalty programs

18 - Measuring customer satisfaction Metrics and tools

7 - Effective Customer Service Strategies

19 - CRM in customer service Enhancing interactions and experiences

20 - Resolving customer issues Strategies and techniques

21 - Building a proactive customer service The CRM approach

8 - CRM Tools and Technologies

22 - Understanding CRM technologies and its importance

23 - Choosing the right CRM software Factors and considerations

24 - Automation in CRM Enhancing efficiency and customer experience

9 - Implementing and Evaluating CRM Strategies

25 - From planning to execution The CRM implementation process

26 - Measuring CRM success Key metrics and KPIs

27 - CRM future trends Staying ahead in the game

45,900 تومان

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تولید کننده: Udemy