Statistics for Sales and Marketing

سرفصل های دوره

Leverage Data for Informed Decision-Making in Business: Take Full Advantage of Statistics and Statistical Testing

1. Introduction

1. Welcome to the World of Statistical Tests!

2. The Importance of Statistical Testing in Sales and Marketing

3. Course Approach

2. Case 1 Chi-Square Test of Independence

1. Case Description Packaging Uniqueness

2. Research Question

3. Operationalization

4. Sample

5. Statistic and Parameter

6. Levels of Measurement

7. Contingency Table

8. Hypothesis Testing - Introduction

9. Null and Alternative Hypothesis

10. Test Statistic

11. P-value

12. Statistical Significance

13. Degrees of Freedom

14. Chi-Square Test - Introduction

15. Chi-Square Test of Independence

16. Case Summary and Discussion

Files.zip

3. Case 2 One-Sample t-Test

1. Case Description Price per Volume (PPV)

2. Mean and Median

3. Standard Deviation

4. Normal Distribution

5. Histogram

6. Q-Q Plot

7. One-Sample t-Test

8. One- vs. Two-Tailed Tests

9. Case Summary and Discussion

Files.zip

4. Case 3 Two-Sample t-Test

1. Case Description In-store Display

2. Dependent vs. Independent Variables

3. Shapiro-Wilk Test for Normality

4. Levenes Test for Equality of Variances

5. Two-Sample t-Test

6. Case Summary and Discussion

Files.zip

5. Case 4 Paired Samples t-Test

1. Case Description Return Policy

2. Independent vs. Dependent Samples

3. Paired Samples t-Test

4. Case Summary and Discussion

Files.zip

6. Case 5 Mann-Whitney U Test

1. Case Description Sales Incentive Program

2. Parametric vs. Non-Parametric Tests

3. Mann-Whitney U Test

4. Case Summary and Discussion

Files.zip

7. Case 6 Wilcoxon Signed-Rank Test

1. Case Description Package Redesign

2. Wilcoxon Signed-Rank Test

Files.zip

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تولید کننده: Udemy