Google Ads (Adwords) Masterclass – Pay-Per-Click PPC Adverts

سرفصل های دوره

Learn How to Use Google Search, Display, Shopping & YouTube Ads to Increase Sales, Traffic & Leads - Basic to Advanced

1. Introduction to Google Ads

1.1 Vendlab eCommerce Consulting.html

1. Welcome to the course!

2.1 Why Paid Search.pdf

2. Why Google Ads

3.1 SEO vs Paid Search.pdf

3. Search Engine Marketing Search Engine Optimisation and Paid Search

4.1 Google Ads Guide.html

4.2 Introduction to Google Ads.pdf

4. Introduction to Google Ads

2. Google Ads Basics

1.1 Account access levels.html

1.2 Google Account Level Settings.pdf

1.3 Google Ads Basics.html

1.4 Set billing perferences.html

1. Google Ads Account Settings

2.1 Ad Auction.html

2.2 Ad Auction and Quality Score.pdf

2.3 Ad Rank.html

2.4 Quality Score.html

2. Ad Auction and Ranking

3.1 Bidding Strategies - Overview.html

3.2 Bidding Strategies for Shopping.html

3.3 Bidding Strategies.pdf

3.4 Manual Bidding.html

3.5 Maximise conversion value.html

3.6 Maximise conversions.html

3.7 Smart Bidding.html

3.8 Target CPA bidding.html

3.9 Target ROAS.html

3. Bidding strategies

3. Creating Google Ads campaigns

1.1 Campaign Budgets.pdf

1.2 Choosing Campaign Budget.html

1. Budgets

2.1 Campaign types.pdf

2.2 Choosing goals for your campaigns.html

2.3 Choosing the right campaign type.html

2. Google Ads Campaign types

3.1 Choosing Campaign Objectives.pdf

3.2 Google campaign objectives.html

3. Choosing campaign objectives

4.1 Ad Account Structure.pdf

4.2 Adgroups.html

4.3 Ads, extensions and landing pages.html

4.4 Google Account structure.html

4.5 Organising your account with adgroups.html

4. Ad account structure

5.1 Campaign settings.html

5.2 Campaign settings.pdf

5. Campaigns settings

6.1 Ad scheduling.html

6.2 Audience Targeting.html

6.3 Device Targeting.html

6.4 Location Targeting.html

6.5 Targeting.html

6.6 Targeting options.pdf

6. Google Ads Targeting

4. Search Ads

1.1 Create Successful Search Campaigns.html

1.2 Creating Search Ads.pdf

1.3 Creating Search campaigns.html

1. Creating Search Ads

2.1 Anatomy of a text ad.html

2.2 Writing successful text ads.html

2.3 Writing successful text ads.pdf

2. Writing successful text ads

3.1 Choosing effective keywords.html

3.2 Keyword Research.pdf

3.3 Keywords.html

3. Keywords research

4.1 Keyword Planner.html

4.2 Using keyword planner.html

4. Google Keyword planner

5.1 Broad, Phrase and Exact Match Types.html

5.2 Keyword Match Types.pdf

5.3 Negative Match.html

5. Match types - Broad, Phrase, Exact & Negative

6.1 About Dynamic Search ads.html

6.2 Dynamic Search Ads.pdf

6.3 Optimising Dynamic Search Ads.html

6.4 Targets for dynamic search ads.html

6. Dynamic Search ads

7.1 Create effective search ads.html

7.2 Optimising ads for mobile.html

7. Optimising search ads

5. Display Ads

1.1 About Display campaigns.html

1.2 Display Ads.pdf

1.3 Display campaigns and the Google Display network.html

1. Display ads - Intro

2.1 About Display Campaigns.html

2.2 Creating Display campaigns.html

2.3 Planning display campaigns.html

2. Creating a Display Campaign

3.1 Creating high quality display ads.html

3.2 Optimising Google Display Campaigns.html

3. Optimising Display Campaigns

6. Google Shopping Ads

1.1 Google Shopping - Intro.pdf

1.2 Google Shopping - Quick Start.html

1.3 Google Standard and Smart Shopping Campaigns.html

1. Google Shopping Ads Intro

2.1 Google free product listings.html

2.2 Google Merchant Centre.html

2.3 Google Merchant Centre - Intro.pdf

2.4 Google Merchant Centre Onboarding Guide.html

2. Google Merchant Centre Introduction

3.1 Creating and Optimising Product Feeds.pdf

3.2 Google product data best practices.html

3.3 Optimising your product feed.html

3.4 Product data specification.html

3. Creating and Optimising product feeds

4.1 Customer reviews.html

4.2 GMC Shipping.html

4.3 Google Merchant Centre Settings.pdf

4.4 Returns.html

4. Google Merchant Centre settings

5.1 Creating Shopping campaigns with Shopify.html

5.2 Creating Successful Shopping campaigns.html

5.3 Free listing on Google Shopping.html

5.4 Google Shopping Ads - Basics.html

5.5 Google Standard Shopping.pdf

5.6 Performance Max Shopping Ads.pdf

5. Creating Shopping Campaigns

6.1 Ads groups in shopping campaigns.html

6.2 Catch all campaigns.html

6.3 Optimising Google Shopping Campaigns.pdf

6. Optimising Google Shopping Campaigns

7. Reporting and Analytics

1.1 Measure Google Ads Performance.pdf

1.2 Measure you Google Ads Performance.html

1. Important Metrics

2.1 Google Ads Reports.pdf

2.2 Google Insights.html

2. Insights

3.1 Google Ads reports.html

3. Reports

4.1 Creating dashboards.html

4. Dashboards

5.1 Conversion tracking.pdf

5.2 Google Ads Conversions.html

5. Tracking conversions

8. Tools

1.1 Ad preview tool.pdf

1.2 Bulk editing.html

1.3 Google Ads editor.html

1. Google Ads Editor

2.1 Audience manager.html

2.2 Negative keyword lists.html

2.3 Shared budgets.html

2. Shared Library

3.1 Ad preview tool.pdf

3.2 Ads preview and diagnosis tool.html

3. Ad Preview Tool

9. Performance Max Campaigns Google Ads Quick Start!

1.1 Creating performance max campaigns.html

1.2 Introduction to Performance Max.html

1.3 Performance Max.pdf

1. Performance Max

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تولید کننده: Udemy