Business & Product Strategy Creation | Crash Course

سرفصل های دوره

Develop business, product, company & department strategies | Pracitioners' step-by-step guide

1 - Welcome and Course Introduction

1 - What are you going to learn in this course

2 - When and for what do you need a strategy

3 - Classic vs modern business strategy preditable vs unpredictable world

4 - Handout and tips how to work with this course.html

4 - Handout-Strategic-Management.pdf

2 - Introduction to Strategic Management Strategy

5 - Origins of strategy in management strategy vs tactics

6 - The classic steps to develop a business strategy

7 - Modern world Goal vs resource vs problem focused approaches

3 - Set Strategic Goals hands on guide

8 - Goal setting in companies the business strategy pyramid

9 - Difference between vision and mission

10 - Lets be honest Do you even need a vision and mission

11 - And how do you start now Best practice

12 - Example Develop a mission for a supermarket

13 - Deep dive Guide to develop a productservice vision

14 - Example Develop a vision for a supermarket

15 - Goal setting in classic vs modern strategy approaches

4 - Complete a Strategic Analysis hands on guide

16 - Introduction to strategic analysis

17 - Internal vs external strategic analysis

18 - External market analysis

19 - Example External analysis of a video streaming service

20 - Market size estimation

21 - Example Market sizing for an organic supermarket chain

22 - Example CAGR calculation

23 - SWOT analysis Derive external opportunities and threats

24 - Internal analysis and business model canvas

25 - Business model canvas vs lean canvas

26 - Example Business model canvas of a video streaming service

27 - Derive the business case from the business model canvas

28 - SWOT analysis Derive internal strengths and weaknesses

5 - Work out Strategic Options hands on guide

29 - Recap and introduction to strategic options

30 - Derive strategic options from SWOT analysis

31 - Lets get practical

32 - Develop a matching strategy example

33 - Develop a transformation strategy example

34 - Develop a neutralisation strategy example

35 - Develop a defeat strategy example

36 - Derive high level strategic goals from your options

6 - Strategic Decision Making and Implementation

37 - Introduction to strategic decision making

38 - The example of Google

39 - Strategic evaluation criteria

40 - Example CostBenefit considerations Potential vs Implementation

41 - Use OKR for implementation

7 - Wait the classic approach does not always work

42 - Recap Strategy concepts from predictable vs unpredictable world

43 - Design Thinking vs Lean Startup vs classic strategic approaches

8 - Summary Congratulations and Goodbye

44 - Summary and wrap up

45 - Congratulations and goodbye

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