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Video MBA – How to Launch & Scale a Video Production Company

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A step-by-step roadmap from Emmy-award winning, million dollar production studio owners


1. Introduction
  • 1. Introduction
  • 2. How to Use This Course

  • 2. Definitions
  • 1. What is a Video Production Company
  • 2. Your Role as Owner
  • 3. Video Types
  • 4. Animated Explainer Videos
  • 5. Live Action Videos
  • 6. Social Media Videos
  • 7. Training Videos

  • 3. Getting Started
  • 1. Where to Start
  • 2. Naming Your Company
  • 3. Your Office
  • 4. Building a Team

  • 4. Preparation
  • 1. Demo Reel Overview
  • 2. Demo Reel
  • 3. Gear

  • 5. Season 1 - Your Offer
  • 1. Current Market
  • 2. Niches
  • 3. Create an Offer
  • 4. Offer Worksheet.html
  • 5. Differentiate Yourself

  • 6. Season 2 - Setting Your Pricing
  • 1. Pricing Overview
  • 2. Pricing Theory
  • 3. Hourly vs. Project Pricing

  • 7. Season 3 - Marketing
  • 1. Video Testimonials
  • 2. Competition
  • 3. 7 Touch Points
  • 4. How to Fish for Clients
  • 5. How to Land Clients with Email
  • 6. How to use LinkedIn

  • 8. Season 4 - Selling
  • 1. Your Customers Pain
  • 2. Price Anchoring
  • 3. Price Anchor Scripts
  • 4. The Most Important Trait that Wins Video Sales
  • 5. Discovery Call I
  • 6. Discovery Call II
  • 7. Proposal Overview

  • 9. Season 5 - Growth Hacking
  • 1. How to Increase Prices
  • 2. Growth Hacking
  • 3. Selling with Video Email
  • 4. How to Land Bigger Budget Clients

  • 10. Season 6 - Managing Projects
  • 1. Winning A Project - Whats Next
  • 2. Working with Freelancers
  • 3. The Creative Brief
  • 4. Kick-off Call for New Projects
  • 5. Dealing with Difficult Clients

  • 11. Season 7 - AI
  • 1. AI in Production
  • 2. AI Avatars
  • 3. AI Storyboards
  • 4. Tools - InVideo AI
  • 5. Tools - Kive

  • 12. Extras & Templates
  • 1.1 5 Chat GPT Prompts for Writing Video Scripts.docx
  • 1.2 Cold Email Templates.docx
  • 1.3 Connection Request in Linkedin or social .docx
  • 1.4 Create an Offer Worksheet (1).docx
  • 1.5 Create an Offer Worksheet 2.pdf
  • 1.6 Example Chat GPT Script prompt.docx
  • 1.7 How Much Does An Explainer Video Cost (1).pdf
  • 1.8 Kicker Creative Brief.docx
  • 1.9 Kickoff call Agenda template.docx
  • 1.10 Pauls Full Stack of Tools (2).pdf
  • 1.11 Pitching reporters on your production company (1).docx
  • 1.12 Sample freelancer Agreement.pdf
  • 1.13 Storyboard Template.pdf
  • 1.14 Talent Release Form.pdf
  • 1.15 THE COMPLETE GUIDE TO VIDEO MARKETING FOR BUSINESSES IN 2023.docx
  • 1.16 value-proposition-canvas (1).docx
  • 1.17 Video Scripts to use to record yourself on Sendspark and send to cold prospects .docx
  • 1.18 Video testimonial stats.docx
  • 1.19 Welcome Doc (1).pdf
  • 1. Templates.html
  • 2.1 XXXX Animated Proposal.pdf
  • 2.2 XXXX Orthopaedic.pdf
  • 2.3 XXXX Professional Skills RFP.pdf
  • 2.4 XXXX Profile Video.pdf
  • 2.5 XXXX Trade Show Video Proposal .pdf
  • 2. Sample Winning Proposals.html
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