1. Understanding the KWs
2.1 29 - Understanding The KWs.pdf
2. Keywords Match Types
3. Keywords - Find Keywords Using 3 methods
4.1 32 - Keywords intent .pdf
4. Keywords Intent
5.1 34 - Keywords Research.pdf
5. Keyword Research
6. Keyword Planning
7.1 37 - Keywords Organizing - A.pdf
7.2 38 - Keywords Organizing - B.pdf
7. Keyword Organising
8. Negative Keywords
9. Keyword Planning - Volume & Cost Estimates
10.1 43 - Sucessful Text ADs Principals.pdf
10. What is Ad copy & Basic Principles to Make the Best Adcopy
11.1 45 - Ads Rules.pdf
11. Ad Rules
12. Create Your First Ad group
13.1 48 - Ad-Group Structure.pdf
13. Ads Groups Structure
14. Set Up Your Ad Copy
15. Sitelink Extensions
16. Callout Extensions
17. Call Extensions
18. Structured Snippet Extensions
19. App Extensions
20. Lead Form Extensions
21. Promotion Extensions
22.1 58 - Extensions & different Types.pdf
22. Price Extensions
23.1 60 - Quality Score.pdf
23. Quality Score
24.1 62 - Ad Rank.pdf
24. Ad Rank
