Ultimate 2025 Google Ads Training: Profit with Pay Per Click

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The ultimate Google Ads training with over 218,000 students and 52,000+ reviews. Updated content for 2025!

01 - Introduction to Google Ads

001 Welcome to Google Ads Masterclass!

002 Link to Isaac Rudanskys Digital Advertising Superstars Facebook Group.html

003 How to Make the Most of This Course, Plus a Sneak Peak of Whats to Come!

004 Google Ads Formula Calculator

005 AdWords Formula Calculator I Built For You.html

006 What is Google Ads

007 Where do Google Ads Show Up

008 Complimentary AdVenture Media Account Audit (exclusions apply)

02 - The Fundamentals of Google Ads (Updated)

001 The Key Metrics of Google Ads

002 Understanding the Google Ads Auction

003 What Determines Your Actual CPC

004 How Does the Google Ads Auction Operate

005 Balancing CPC Against Conversion Rate and AOV

006 Google Ads Key Terminology You Need to Know

007 The Core Structure and Functionality of a Google Ads Account

03 - The 3 Key Pillars of Google Ads (Updated)

001 Introduction to the 3 Pillars of Google Ads

04 - Keywords and Search Terms in Depth (Updated)

001 Understanding the User Funnel

002 Keywords vs. Queries Terms vs. Negative Keywords

003 Keyword Match Types

004 Audience Targeting Options

005 Search Terms Report

006 Brand Inclusions and Brand Exclusions List

007 Understanding Negative Keywords

008 Keyword and Search Term Dashboard Walkthrough

05 - The Art of Audience Targeting (Updated)

001 Understanding Targeting vs. Observation vs. Exclusion

002 Audience-Focused Strategies

003 Analyzing Audience Performance Reports

004 Audience Testing Ideas

06 - Crafting Killer Copy and Mastering the Message (Updated)

001 Understanding the User - The Right Messaging

002 The Psychological Principles of Ad Copy

003 Isaacs Top 5 Tips for Ad Copy

004 Isaacs Top 5 Tips for Creatives

07 - Profit-First Bidding Strategies (Updated)

001 Managing Costs

002 Google Ads Bidding Strategies

003 The Case for Smart Bidding

004 The Case for Manual Bidding

08 - Getting to Know the Competition (Updated)

001 How to Analyze the Insights Reports to Understand Competition

002 Supply Demand = Competitiveness

003 Troubleshooting High Costs

09 - The Nuances of Conversion Rate (Updated)

001 Managing Costs with Conversion Rate

002 High-Quality Conversion Data

003 Data. Budget. Time

004 Understanding AI Confidence

005 Practical Applications

10 - Search Campaigns on Steroids (Updated)

001 Overview of Campaign Types

002 The Anatomy of a Search Campaign

003 Branded Search Philosophy

004 New Search Campaigns for E-commerce and Lead Gen

005 Value-Based Bidding for Lead Gen

006 Example Search Campaign Set Up

007 Common Search Campaign Questions

008 Top Search Campaign Tips

009 10 Strategies for Search Success

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تولید کننده: Udemy