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Three Hour Practical MBA: A Leader’s Guide to Business

سرفصل های دوره

Applied MBA techniques for leaders to deliver business growth


1. Introduction
  • 1. Welcome to the Three Hour Practical MBA

  • 2. Finance - getting your foundations right
  • 1. Can you make profit from Day 1
  • 2.1 2.2 The Right Speed to Grow.pdf
  • 2. Growth - what is the right speed to grow
  • 3. Radical thinking
  • 4. Dont skimp on the small stuff
  • 5. Never mess with this...

  • 3. People - getting the best from your most precious resource
  • 1. Rule #1 when employing people
  • 2. Best way to find great employees
  • 3. Beware of this rising cost
  • 4.1 3.4 Who is building a nest in your company.pdf
  • 4. Who is building a nest in your company
  • 5.1 3.5 Always put oil in your Ferrari.pdf
  • 5. Always put oil in your Ferrari
  • 6.1 3.6 Harvesting the Best Ideas.pdf
  • 6. Harvesting the best ideas
  • 7. How to reduce employee turnover
  • 8.1 3.8 Instilling ownership.pdf
  • 8. Instilling ownership
  • 9. The most important skill of a manager
  • 10. Do you have any fourty percenters
  • 11. Dont be dependant

  • 4. Yourself - dont forget to look inwards
  • 1.1 4.1 The Real Reason Youre There.pdf
  • 1. The real reason youre there
  • 2. Mastermind groups
  • 3. Exit plans - real talk!
  • 4. Where are your financial incentives
  • 5. Overcoming common fears

  • 5. Strategic marketing - who are you on the outside
  • 1. Seek out gold dust
  • 2. Your competitors arent stupid
  • 3. Working WITH competitors
  • 4. Do acquisitions work
  • 5.1 5.5 Applying Ansoffs Matrix.pdf
  • 5. Applying Ansoffs Matrix
  • 6. Future proofing yourself
  • 7. Selling to America
  • 8.1 5.8 How worth it are new markets.pdf
  • 8. How worth it are new markets
  • 9. Embracing change

  • 6. Marketing Communications
  • 1. Dont make me think
  • 2. The most effective communication strategy
  • 3. The reality behind a magic bullet

  • 7. Commercial - lets make money!
  • 1. What is your point of maximum profit
  • 2. Im 99% sure you should charge more
  • 3.1 7.3 Avoiding Common KPI Mistakes.pdf
  • 3. Avoiding common KPI mistakes
  • 4. When you SHOULD negotiate
  • 5. When NOT to negotiate
  • 6.1 7.6 Evaluating Your Customers and Products.pdf
  • 6. Loss making customers

  • 8. Selling - your income goals and strategy
  • 1. How to pay your sales team
  • 2. Maximising referrals into your business
  • 3. Aiming for 5%
  • 4. How to transform your sales team into super stars

  • 9. Operations - building an efficient machine
  • 1. Every problem has happened before
  • 2.1 9.2 Make you bankrupt.pdf
  • 2. The one machineperson which could make you bankrupt
  • 3.1 9.3 Making your mission statement a reality.pdf
  • 3. Making your mission statement a reality
  • 4. Ring fencing the cost of projects
  • 5. Two things every good company has

  • 10. Quality and Service - delight your customers
  • 1. The true costvalue of quality
  • 2.1 10.2 What level of quality should you promise.pdf
  • 2. What level of quality should you promise
  • 3.1 10.3 The hidden cost of queues.pdf
  • 3. The hidden cost of queues
  • 4.1 10.4 Being deliberate about customer service.pdf
  • 4. Being deliberate about customer service
  • 5. Certificate of completion

  • 11. Wrap Up - the Three Hour Practical MBA
  • 1. Congratulations
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    تاریخ انتشار: 29 فروردین 1403
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