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خانه » فروشگاه » آموزش مدیریت، بازاریابی و تجارت » بازاریابی و فروش » The Social Media Marketing & Management Masterclass 2023

The Social Media Marketing & Management Masterclass 2023

سرفصل های دوره

Master Social Media Marketing & Management, Digital Marketing, Facebook & Ads, Instagram, YouTube, Build a Strategy.


1 - Introduction
  • 1 - Introduction
  • 2 - How to Use this Course
  • 3 - What is Social Media Marketing Management
  • 4 - FAQ.html

    • 2 - Market Research
  • 5 - Market Research Explained
  • 6 - Find Target Audience Ideal Customer
  • 7 - Buyer-Persona-Template-DOCX.docx
  • 7 - Buyer-Persona-Template-PDF.pdf
  • 7 - Exercise Buyer Persona
  • 7 - pixabay.zip
  • 8 - Find Marketing Channels
  • 8 - Marketing-Channels.pdf
  • 9 - Exercise Find Marketing Channels

    • 3 - STRATEGY
  • 10 - Why You Need a Strategy

    • 4 - Goal Setting
  • 11 - SMART Goals
  • 11 - S.M.A.R.T-Goals.pdf
  • 12 - Specific
  • 12 - S.M.A.R.T-Goals.pdf
  • 13 - Measurable
  • 13 - S.M.A.R.T-Goals.pdf
  • 14 - Achievable
  • 14 - S.M.A.R.T-Goals.pdf
  • 15 - Relevant
  • 15 - S.M.A.R.T-Goals.pdf
  • 16 - S.M.A.R.T-Goals.pdf
  • 16 - Timeframed
  • 17 - Metrics Tracking Explained
  • 18 - Choose Your Metrics

    • 5 - Branding Design
  • 19 - Branding for Social Media
  • 20 - The Structure of Branding
  • 21 - Branding vs Marketing
  • 22 - Why You Need a Brand Strategy
  • 23 - The Importance of Purpose
  • 24 - Purpose Examples
  • 25 - Business-Branding-Template.pdf
  • 25 - Your Purpose
  • 26 - The Importance of Vision
  • 27 - Vision Examples
  • 28 - Business-Branding-Template.pdf
  • 28 - Your Vision
  • 29 - The Importance of Mission
  • 30 - Mission Example
  • 31 - Business-Branding-Template.pdf
  • 31 - Your Mission
  • 32 - The Importance of Values
  • 33 - Values Examples
  • 34 - Business-Branding-Template.pdf
  • 34 - Your Values
  • 35 - Business-Branding-Template.pdf
  • 35 - Who Are Your Competitors
  • 36 - Business-Branding-Template.pdf
  • 36 - What Makes You Different
  • 37 - Differentiator Examples
  • 38 - The Importance of Positioning
  • 39 - Business-Branding-Template.pdf
  • 39 - Your Positioning Statement
  • 40 - What is Brand Personality
  • 41 - Business-Branding-Template.pdf
  • 41 - Define Your Brand Personality
  • 42 - Business-Branding-Template.pdf
  • 42 - Find Your Brand Voice
  • 43 - The Power of Brand Storytelling
  • 44 - Business-Branding-Template.pdf
  • 44 - How to Tell Your Brand Storytelling
  • 45 - Business-Branding-Template.pdf
  • 45 - Name Your Brand
  • 46 - Business-Branding-Template.pdf
  • 46 - Create Your Tagline
  • 47 - Business-Branding-Template.pdf
  • 47 - Your Brand Colors
  • 47 - youworkforthem.zip
  • 48 - Business-Branding-Template.pdf
  • 48 - Your Brand Fonts
  • 49 - Brand Logo Types
  • 50 - Business-Branding-Template.pdf
  • 50 - Your Brand Logo
  • 50 - adobe.zip
  • 50 - canva.zip
  • 50 - fiverr.zip
  • 50 - upwork.zip
  • 51 - Next Step

    • 6 - Content Marketing
  • 52 - Content Marketing Explained
  • 53 - Choose Your Objective
  • 53 - Choose-Your-Objective.pdf
  • 54 - How to Brand Your Content
  • 55 - Content Marketing Strategies Examples
  • 56 - Choose Your Platforms
  • 56 - Choose-2BYour-2BPlatforms.pdf
  • 57 - Find Content Ideas
  • 58 - Image Content
  • 58 - Image-Content.pdf
  • 59 - Create Image Content
  • 59 - canva.zip
  • 60 - Video Content
  • 60 - Video-Content.pdf
  • 61 - Create Video Content
  • 61 - canva.zip
  • 62 - Content Marketing Guidelines
  • 62 - Content-Marketing-Guidelines.pdf
  • 63 - Content Marketing Plan
  • 63 - Content-Marketing-Plan.pdf

    • 7 - Track Performance
  • 64 - Track Your Performance
  • 65 - Campaign Tagging
  • 65 - campaign url builder.zip

    • 8 - SALES
  • 66 - Sales Training Explained.html

    • 9 - Copywriting
  • 67 - What is Copywriting
  • 68 - Benefits vs Features
  • 69 - Know What Youre Selling
  • 70 - Know Who Youre Selling To
  • 71 - 3 Keys to Sell Anything
  • 72 - Writing Personalities
  • 73 - Its Never Time or Money
  • 74 - Headlines
  • 75 - Subheads
  • 76 - Use Persuasion
  • 77 - Use Power Words
  • 78 - The Steps To a Perfect Story
  • 79 - The AIDA Model
  • 80 - Remove Writers Block
  • 81 - CallToAction
  • 82 - How To CallToAction
  • 83 - Recap
  • 84 - Copywriting Assignment.html
  • 84 - ad-1-1.zip
  • 84 - ad-2-1.zip
  • 84 - ad-3-1.zip
  • 84 - ad-4-1.zip
  • 84 - ad-5-1.zip
  • 84 - copywriting-template-2.zip
  • 84 - headlines-subheads-template-1.zip
  • 85 - Copywriting Assignment Answers.html

    • 10 - Sales Psychology
  • 86 - Reciprocity
  • 87 - Curiosity
  • 87 - Curiosity-Words.pdf
  • 88 - Scarcity
  • 89 - Social Proof
  • 90 - The 3 Boxes

    • 11 - Emotional Intelligence
  • 91 - Emotional Intelligence Explained
  • 91 - Emotional-Intelligence-Explained.pdf
  • 92 - The Power of Emotional Intelligence in Sales
  • 93 - How to Increase Sales
  • 93 - How-to-Increase-Sales.pdf
  • 94 - How to Deal with Difficult Customers
  • 95 - Emotional Intelligence Mastery in 5 Steps
  • 95 - Emotional-Intelligence-Mastery-in-5-Steps.pdf
  • 96 - Exercise SelfAwareness
  • 96 - Exercise-Self-Awareness.pdf
  • 97 - Exercise SelfRegulation
  • 97 - Exercise-Self-Regulation.pdf
  • 98 - Exercise Social Skills
  • 98 - Exercise-Social-Skills.pdf
  • 99 - Exercise Empathy
  • 99 - Exercise-Empathy.pdf
  • 100 - Exercise Motivation
  • 100 - Exercise-Motivation.pdf
  • 101 - Bonus EQ Hack
  • 101 - EQ-Hack.pdf

    • 12 - Persuasion Influence
  • 102 - Persuasion Influence Explained
  • 102 - Persuasion-26-Influence-Explained.pdf
  • 103 - Assumptive-Close.pdf
  • 103 - Final-Close.pdf
  • 103 - How to Close a Deal
  • 103 - How-to-Close-a-Deal-in-3-Steps.pdf
  • 103 - Preparations.pdf
  • 104 - How to Persuade
  • 104 - How-to-Persuade.pdf
  • 105 - How to Influence
  • 105 - How-to-Influence.pdf
  • 106 - Persuasion Mastery in 5 Steps
  • 106 - Persuasion-Mastery-in-5-Steps.pdf
  • 107 - Exercise Character
  • 107 - Exercise-Character.pdf
  • 108 - Exercise Reason
  • 108 - Exercise-Reason.pdf
  • 109 - Exercise Emotion
  • 109 - Exercise-Emotion.pdf
  • 110 - Exercise Metaphor
  • 110 - Exercise-Metaphor.pdf
  • 111 - Exercise Brevity
  • 111 - Exercise-Brevity.pdf

    • 13 - Customer Service
  • 112 - Customer Service Explained
  • 112 - Customer-Service-Explained.pdf
  • 113 - In Demand Customer Service Skills
  • 113 - In-Demand-Customer-Service-Skills.pdf
  • 114 - 2.Online-Customer-Service-Tips.pdf
  • 114 - Online Customer Service Tips
  • 114 - Online-Customer-Service-Tips.pdf
  • 115 - 2.Build-Customer-Rapport.pdf
  • 115 - 3.Build-Customer-Rapport.pdf
  • 115 - Build Customer Rapport
  • 115 - Build-Customer-Rapport.pdf
  • 116 - 2.Build-EI.pdf
  • 116 - 3.Build-EI.pdf
  • 116 - Build Emotional Intelligence
  • 116 - Build-EI.pdf
  • 117 - 2.Improve-Active-Listening.pdf
  • 117 - 3.Improve-Active-Listening.pdf
  • 117 - Improve Active Listening
  • 117 - Improve-Active-Listening.pdf
  • 118 - 2.Effectively-Written-Communication.pdf
  • 118 - 3.Effectively-Written-Communication.pdf
  • 118 - Effectively Written Communication
  • 118 - Effectively-Written-Communication.pdf
  • 119 - 2.Product-Knowledge.pdf
  • 119 - Product Knowledge
  • 119 - Product-Knowledge.pdf
  • 120 - 2.Time-Management.pdf
  • 120 - Time Management
  • 120 - Time-Management.pdf
  • 121 - 2.Dealing-with-Upset-Customers.pdf
  • 121 - Dealing with Upset Customers
  • 121 - Dealing-with-Upset-Customers.pdf
  • 122 - 2.How-to-Amaze-Your-Customer.pdf
  • 122 - 3.How-to-Amaze-Your-Customer.pdf
  • 122 - How to Amaze Your Customers
  • 122 - How-to-Amaze-Your-Customer.pdf

    • 14 - Difficult Conversations
  • 123 - 4 Steps For Difficult Conversations
  • 123 - 4-Steps-to-Handle-Difficult-Conversations.pdf
  • 124 - Exercise The Discovery
  • 124 - The-Discovery.pdf
  • 125 - Exercise The Mirror
  • 125 - The-Mirror.pdf
  • 126 - Exercise Your Turn
  • 126 - Your-Turn.pdf
  • 127 - Exercise ProblemSolving
  • 127 - Problem-Solving.pdf

    • 15 - CHANNELS
  • 128 - Marketing Channels Explained.html

    • 16 - Facebook Ads
  • 129 - Facebook Ads Explained
  • 130 - Getting Started
  • 130 - meta business suite.zip
  • 131 - Campaign Setup
  • 132 - Ads Structure
  • 133 - Advantage Campaign Budget
  • 134 - Install Meta Pixel
  • 135 - Optimisation Delivery
  • 136 - Audience
  • 137 - Placements
  • 138 - Create DCT Ad
  • 139 - Verify Instagram Account
  • 140 - Add 2 Primary Texts Headlines
  • 140 - ads library.zip
  • 140 - rules guidelines.zip
  • 141 - Review Publish
  • 142 - Important Stats
  • 143 - Extract Winning Ads
  • 144 - DCT with Winners
  • 145 - Strategies Overview
  • 146 - Problem Solution
  • 147 - Them VS Us
  • 148 - Statistics
  • 149 - Testimonials
  • 149 - law paynes ad.zip
  • 150 - Features PointOut
  • 151 - Benefits Overlay
  • 152 - Founders Story
  • 152 - mighty meals ad.zip
  • 153 - Unboxing
  • 153 - holy hydrogens ad.zip
  • 154 - Before After
  • 155 - 3 Reasons Why
  • 156 - Ads Manger Overview
  • 157 - Columns
  • 158 - Audiences
  • 159 - Banned AdsAccounts
  • 159 - ad policies.zip

    • 17 - Facebook Marketing
  • 160 - Facebook Marketing Explained
  • 161 - Facebook Profile VS Page
  • 162 - Optimize Facebook Page
  • 163 - Build a Community
  • 163 - Facebook-Group-Rules.pdf
  • 164 - 10 Post Strategies
  • 165 - 6 Strategies to Increase Reach

    • 18 - YouTube Marketing
  • 166 - YouTube Marketing Explained
  • 167 - About Page
  • 168 - Channel Banner
  • 168 - canva.zip
  • 168 - fiverr.zip
  • 168 - pixabay.zip
  • 169 - Never Run Out of YouTube Video Ideas
  • 170 - Find Video Ideas
  • 170 - tubebuddy.zip
  • 171 - Plan Your Video
  • 172 - YouTube Shorts
  • 173 - Recording Styles
  • 174 - Gear Setup
  • 175 - OBS Setup
  • 176 - Become Confident on Camera
  • 177 - How to Record Yourself
  • 178 - Live Recording Session
  • 179 - After Editing Results
  • 180 - Import Your Video
  • 181 - The 6 Basic Keys
  • 182 - The 3 Speed Keys
  • 183 - The 2 Detail Keys
  • 184 - Live Editing Session
  • 185 - Add Name Tags
  • 186 - Add Music
  • 187 - Export It
  • 188 - Back It Up
  • 189 - Upload Optimize Video
  • 190 - Thumbnail
  • 190 - canva.zip
  • 190 - fiverr.zip
  • 191 - End Screen
  • 192 - Cards
  • 193 - Get Your First 100 Subscribers
  • 194 - Make Money with a Small YouTube Channel
  • 195 - Write the Perfect YouTube Script
  • 196 - Film 10 Videos Per Week
  • 197 - 3 Tips to Sell Anything with Video
  • 198 - Grow Your YouTube Channel from Zero
  • 199 - How we got 10 Million views on YouTube in 1 year

    • 19 - YouTube Ads
  • 200 - Why Use Video Ads
  • 201 - Create a Google Ads Account.html
  • 202 - Connect Google Ads YouTube
  • 203 - Starting Our Video Ad Campaign
  • 204 - Video Ad Formats
  • 204 - video ad formats.zip
  • 205 - Bidding Strategy
  • 206 - Delivery Method
  • 207 - Networks
  • 207 - google support.zip
  • 208 - Inventory Type
  • 209 - Excluded Contents Types Labels
  • 210 - Devices
  • 211 - Frequency Capping
  • 212 - Audiences
  • 213 - YouTube Keywords
  • 213 - google trends.zip
  • 213 - kparser.zip
  • 214 - Topics
  • 215 - Placements
  • 216 - Bidding
  • 217 - Set Up Video Ad
  • 218 - Companion Banner
  • 218 - canva.zip
  • 219 - Discovery Ad
  • 220 - Improve Profits Strategy

    • 20 - Instagram Marketing
  • 221 - Instagram Marketing FAQ.html
  • 222 - Instagram Marketing Explained
  • 223 - Switch to Business Account
  • 224 - Optimize Profile
  • 225 - Create Valuable Content
  • 226 - User Generated Content
  • 227 - Hashtags
  • 227 - allhashtag.zip
  • 228 - Tags
  • 229 - Geotag
  • 230 - Mentions
  • 231 - Reels Explained
  • 232 - Reels Algorithm Explained
  • 233 - Reels Features
  • 234 - 10 Reels Strategies
  • 235 - Posts Explained
  • 235 - eligible countries for shoppable posts.zip
  • 235 - tutorial for shoppable posts.zip
  • 236 - Post Algorithm Explained
  • 237 - Post Templates
  • 237 - canva.zip
  • 238 - 10 Post Strategies
  • 239 - Stories Explained
  • 240 - 10 Story Strategies
  • 241 - Highlights Explained
  • 242 - Highlight Icons
  • 242 - canva.zip
  • 243 - 10 Highlight Strategies
  • 244 - Live Explained
  • 245 - 5 Live Strategies
  • 246 - Boost Post
  • 247 - Analytics Insights

    • 21 - Pinterest Marketing
  • 248 - Why Use Pinterest
  • 249 - Create a Business Profile
  • 249 - business account.zip
  • 250 - Model Influencers
  • 251 - Profile SEO
  • 252 - Claim Website
  • 252 - claim website.zip
  • 253 - Create a Design Board Pin
  • 253 - canva.zip
  • 254 - Get Targeted Followers
  • 255 - Collect Pins and Boards
  • 256 - Why Pinterest Ads Work
  • 257 - Set Campaign
  • 258 - Set Ad Group
  • 259 - Set Ad Pin
  • 260 - Pinterest Marketing Assignment.html

    • 22 - LinkedIn Marketing
  • 261 - Leads Hack Tool
  • 261 - skarpp.zip
  • 262 - Optimize Profile
  • 262 - Profile-Template.pdf
  • 263 - Why Use a Background Image
  • 264 - Design a Background Image
  • 264 - canva.zip
  • 264 - fiverr.zip
  • 265 - Add Information
  • 266 - Connect With People
  • 267 - Growth Hack Tool
  • 267 - duxsoup.zip
  • 268 - Write an Article
  • 269 - Export Connections Information
  • 270 - Company Page
  • 270 - canva.zip
  • 271 - Advertising on LinkedIn
  • 272 - Set Content Audience
  • 273 - Set Budget Schedule
  • 274 - 50 Free LinkedIn Ad Credits.html
  • 274 - 50 free linkedin ad credits.zip
  • 275 - LinkedIn Marketing Assignment.html
  • 275 - Profile-Template.pdf

    • 23 - Quora Marketing
  • 276 - Introduction Quora
  • 277 - Get Sales Leads Traffic
  • 278 - Content Ideas
  • 279 - Create Account
  • 280 - Optimize Profile
  • 281 - Company Page
  • 282 - Build a Question List
  • 283 - Promote Answers
  • 284 - Optimize Answers
  • 284 - copywriting-template.zip
  • 285 - Set Campaign
  • 285 - quora ads.zip
  • 286 - Set Ad Set
  • 287 - Create Ad Dashboard
  • 288 - Quora Marketing Assignment.html

    • 24 - Twitter Marketing
  • 289 - Find Customers
  • 290 - Create Account
  • 291 - Profile Image Bio Link
  • 291 - canva.zip
  • 292 - Header Photo
  • 292 - canva.zip
  • 293 - Follow Top Influencers
  • 294 - Hashtags
  • 295 - How to Get Followers
  • 296 - How to Communicate
  • 297 - Create a Poll
  • 298 - Get More Retweets
  • 299 - Analytics
  • 300 - Set Campaign
  • 301 - Set Ad Group
  • 302 - Dashboard
  • 303 - Twitter Marketing Assignment.html

    • 25 - Content Marketing Machine
  • 304 - The Big Secret
  • 305 - The Content That Goes on 7 Platforms
  • 306 - YouTube Content
  • 306 - pixabay.zip
  • 307 - Website Content
  • 308 - Quora Content
  • 309 - Twitter Content
  • 310 - Instagram Content
  • 310 - canva app store.zip
  • 310 - canva play store.zip
  • 311 - Facebook Content
  • 311 - canva.zip
  • 312 - Pinterest Content
  • 312 - canva.zip
  • 313 - Content Marketing Machine Assignment.html

    • 26 - Bonus Lecture
  • 314 - Bonus Lecture.html
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