The Social Media Marketing & Management Masterclass 2023

سرفصل های دوره

Master Social Media Marketing & Management, Digital Marketing, Facebook & Ads, Instagram, YouTube, Build a Strategy.

1 - Introduction

1 - Introduction

2 - How to Use this Course

3 - What is Social Media Marketing Management

4 - FAQ.html

2 - Market Research

5 - Market Research Explained

6 - Find Target Audience Ideal Customer

7 - Buyer-Persona-Template-DOCX.docx

7 - Buyer-Persona-Template-PDF.pdf

7 - Exercise Buyer Persona

7 - pixabay.zip

8 - Find Marketing Channels

8 - Marketing-Channels.pdf

9 - Exercise Find Marketing Channels

3 - STRATEGY

10 - Why You Need a Strategy

4 - Goal Setting

11 - SMART Goals

11 - S.M.A.R.T-Goals.pdf

12 - Specific

12 - S.M.A.R.T-Goals.pdf

13 - Measurable

13 - S.M.A.R.T-Goals.pdf

14 - Achievable

14 - S.M.A.R.T-Goals.pdf

15 - Relevant

15 - S.M.A.R.T-Goals.pdf

16 - S.M.A.R.T-Goals.pdf

16 - Timeframed

17 - Metrics Tracking Explained

18 - Choose Your Metrics

5 - Branding Design

19 - Branding for Social Media

20 - The Structure of Branding

21 - Branding vs Marketing

22 - Why You Need a Brand Strategy

23 - The Importance of Purpose

24 - Purpose Examples

25 - Business-Branding-Template.pdf

25 - Your Purpose

26 - The Importance of Vision

27 - Vision Examples

28 - Business-Branding-Template.pdf

28 - Your Vision

29 - The Importance of Mission

30 - Mission Example

31 - Business-Branding-Template.pdf

31 - Your Mission

32 - The Importance of Values

33 - Values Examples

34 - Business-Branding-Template.pdf

34 - Your Values

35 - Business-Branding-Template.pdf

35 - Who Are Your Competitors

36 - Business-Branding-Template.pdf

36 - What Makes You Different

37 - Differentiator Examples

38 - The Importance of Positioning

39 - Business-Branding-Template.pdf

39 - Your Positioning Statement

40 - What is Brand Personality

41 - Business-Branding-Template.pdf

41 - Define Your Brand Personality

42 - Business-Branding-Template.pdf

42 - Find Your Brand Voice

43 - The Power of Brand Storytelling

44 - Business-Branding-Template.pdf

44 - How to Tell Your Brand Storytelling

45 - Business-Branding-Template.pdf

45 - Name Your Brand

46 - Business-Branding-Template.pdf

46 - Create Your Tagline

47 - Business-Branding-Template.pdf

47 - Your Brand Colors

47 - youworkforthem.zip

48 - Business-Branding-Template.pdf

48 - Your Brand Fonts

49 - Brand Logo Types

50 - Business-Branding-Template.pdf

50 - Your Brand Logo

50 - adobe.zip

50 - canva.zip

50 - fiverr.zip

50 - upwork.zip

51 - Next Step

6 - Content Marketing

52 - Content Marketing Explained

53 - Choose Your Objective

53 - Choose-Your-Objective.pdf

54 - How to Brand Your Content

55 - Content Marketing Strategies Examples

56 - Choose Your Platforms

56 - Choose-2BYour-2BPlatforms.pdf

57 - Find Content Ideas

58 - Image Content

58 - Image-Content.pdf

59 - Create Image Content

59 - canva.zip

60 - Video Content

60 - Video-Content.pdf

61 - Create Video Content

61 - canva.zip

62 - Content Marketing Guidelines

62 - Content-Marketing-Guidelines.pdf

63 - Content Marketing Plan

63 - Content-Marketing-Plan.pdf

7 - Track Performance

64 - Track Your Performance

65 - Campaign Tagging

65 - campaign url builder.zip

8 - SALES

66 - Sales Training Explained.html

9 - Copywriting

67 - What is Copywriting

68 - Benefits vs Features

69 - Know What Youre Selling

70 - Know Who Youre Selling To

71 - 3 Keys to Sell Anything

72 - Writing Personalities

73 - Its Never Time or Money

74 - Headlines

75 - Subheads

76 - Use Persuasion

77 - Use Power Words

78 - The Steps To a Perfect Story

79 - The AIDA Model

80 - Remove Writers Block

81 - CallToAction

82 - How To CallToAction

83 - Recap

84 - Copywriting Assignment.html

84 - ad-1-1.zip

84 - ad-2-1.zip

84 - ad-3-1.zip

84 - ad-4-1.zip

84 - ad-5-1.zip

84 - copywriting-template-2.zip

84 - headlines-subheads-template-1.zip

85 - Copywriting Assignment Answers.html

10 - Sales Psychology

86 - Reciprocity

87 - Curiosity

87 - Curiosity-Words.pdf

88 - Scarcity

89 - Social Proof

90 - The 3 Boxes

11 - Emotional Intelligence

91 - Emotional Intelligence Explained

91 - Emotional-Intelligence-Explained.pdf

92 - The Power of Emotional Intelligence in Sales

93 - How to Increase Sales

93 - How-to-Increase-Sales.pdf

94 - How to Deal with Difficult Customers

95 - Emotional Intelligence Mastery in 5 Steps

95 - Emotional-Intelligence-Mastery-in-5-Steps.pdf

96 - Exercise SelfAwareness

96 - Exercise-Self-Awareness.pdf

97 - Exercise SelfRegulation

97 - Exercise-Self-Regulation.pdf

98 - Exercise Social Skills

98 - Exercise-Social-Skills.pdf

99 - Exercise Empathy

99 - Exercise-Empathy.pdf

100 - Exercise Motivation

100 - Exercise-Motivation.pdf

101 - Bonus EQ Hack

101 - EQ-Hack.pdf

12 - Persuasion Influence

102 - Persuasion Influence Explained

102 - Persuasion-26-Influence-Explained.pdf

103 - Assumptive-Close.pdf

103 - Final-Close.pdf

103 - How to Close a Deal

103 - How-to-Close-a-Deal-in-3-Steps.pdf

103 - Preparations.pdf

104 - How to Persuade

104 - How-to-Persuade.pdf

105 - How to Influence

105 - How-to-Influence.pdf

106 - Persuasion Mastery in 5 Steps

106 - Persuasion-Mastery-in-5-Steps.pdf

107 - Exercise Character

107 - Exercise-Character.pdf

108 - Exercise Reason

108 - Exercise-Reason.pdf

109 - Exercise Emotion

109 - Exercise-Emotion.pdf

110 - Exercise Metaphor

110 - Exercise-Metaphor.pdf

111 - Exercise Brevity

111 - Exercise-Brevity.pdf

13 - Customer Service

112 - Customer Service Explained

112 - Customer-Service-Explained.pdf

113 - In Demand Customer Service Skills

113 - In-Demand-Customer-Service-Skills.pdf

114 - 2.Online-Customer-Service-Tips.pdf

114 - Online Customer Service Tips

114 - Online-Customer-Service-Tips.pdf

115 - 2.Build-Customer-Rapport.pdf

115 - 3.Build-Customer-Rapport.pdf

115 - Build Customer Rapport

115 - Build-Customer-Rapport.pdf

116 - 2.Build-EI.pdf

116 - 3.Build-EI.pdf

116 - Build Emotional Intelligence

116 - Build-EI.pdf

117 - 2.Improve-Active-Listening.pdf

117 - 3.Improve-Active-Listening.pdf

117 - Improve Active Listening

117 - Improve-Active-Listening.pdf

118 - 2.Effectively-Written-Communication.pdf

118 - 3.Effectively-Written-Communication.pdf

118 - Effectively Written Communication

118 - Effectively-Written-Communication.pdf

119 - 2.Product-Knowledge.pdf

119 - Product Knowledge

119 - Product-Knowledge.pdf

120 - 2.Time-Management.pdf

120 - Time Management

120 - Time-Management.pdf

121 - 2.Dealing-with-Upset-Customers.pdf

121 - Dealing with Upset Customers

121 - Dealing-with-Upset-Customers.pdf

122 - 2.How-to-Amaze-Your-Customer.pdf

122 - 3.How-to-Amaze-Your-Customer.pdf

122 - How to Amaze Your Customers

122 - How-to-Amaze-Your-Customer.pdf

14 - Difficult Conversations

123 - 4 Steps For Difficult Conversations

123 - 4-Steps-to-Handle-Difficult-Conversations.pdf

124 - Exercise The Discovery

124 - The-Discovery.pdf

125 - Exercise The Mirror

125 - The-Mirror.pdf

126 - Exercise Your Turn

126 - Your-Turn.pdf

127 - Exercise ProblemSolving

127 - Problem-Solving.pdf

15 - CHANNELS

128 - Marketing Channels Explained.html

16 - Facebook Ads

129 - Facebook Ads Explained

130 - Getting Started

130 - meta business suite.zip

131 - Campaign Setup

132 - Ads Structure

133 - Advantage Campaign Budget

134 - Install Meta Pixel

135 - Optimisation Delivery

136 - Audience

137 - Placements

138 - Create DCT Ad

139 - Verify Instagram Account

140 - Add 2 Primary Texts Headlines

140 - ads library.zip

140 - rules guidelines.zip

141 - Review Publish

142 - Important Stats

143 - Extract Winning Ads

144 - DCT with Winners

145 - Strategies Overview

146 - Problem Solution

147 - Them VS Us

148 - Statistics

149 - Testimonials

149 - law paynes ad.zip

150 - Features PointOut

151 - Benefits Overlay

152 - Founders Story

152 - mighty meals ad.zip

153 - Unboxing

153 - holy hydrogens ad.zip

154 - Before After

155 - 3 Reasons Why

156 - Ads Manger Overview

157 - Columns

158 - Audiences

159 - Banned AdsAccounts

159 - ad policies.zip

17 - Facebook Marketing

160 - Facebook Marketing Explained

161 - Facebook Profile VS Page

162 - Optimize Facebook Page

163 - Build a Community

163 - Facebook-Group-Rules.pdf

164 - 10 Post Strategies

165 - 6 Strategies to Increase Reach

18 - YouTube Marketing

166 - YouTube Marketing Explained

167 - About Page

168 - Channel Banner

168 - canva.zip

168 - fiverr.zip

168 - pixabay.zip

169 - Never Run Out of YouTube Video Ideas

170 - Find Video Ideas

170 - tubebuddy.zip

171 - Plan Your Video

172 - YouTube Shorts

173 - Recording Styles

174 - Gear Setup

175 - OBS Setup

176 - Become Confident on Camera

177 - How to Record Yourself

178 - Live Recording Session

179 - After Editing Results

180 - Import Your Video

181 - The 6 Basic Keys

182 - The 3 Speed Keys

183 - The 2 Detail Keys

184 - Live Editing Session

185 - Add Name Tags

186 - Add Music

187 - Export It

188 - Back It Up

189 - Upload Optimize Video

190 - Thumbnail

190 - canva.zip

190 - fiverr.zip

191 - End Screen

192 - Cards

193 - Get Your First 100 Subscribers

194 - Make Money with a Small YouTube Channel

195 - Write the Perfect YouTube Script

196 - Film 10 Videos Per Week

197 - 3 Tips to Sell Anything with Video

198 - Grow Your YouTube Channel from Zero

199 - How we got 10 Million views on YouTube in 1 year

19 - YouTube Ads

200 - Why Use Video Ads

201 - Create a Google Ads Account.html

202 - Connect Google Ads YouTube

203 - Starting Our Video Ad Campaign

204 - Video Ad Formats

204 - video ad formats.zip

205 - Bidding Strategy

206 - Delivery Method

207 - Networks

207 - google support.zip

208 - Inventory Type

209 - Excluded Contents Types Labels

210 - Devices

211 - Frequency Capping

212 - Audiences

213 - YouTube Keywords

213 - google trends.zip

213 - kparser.zip

214 - Topics

215 - Placements

216 - Bidding

217 - Set Up Video Ad

218 - Companion Banner

218 - canva.zip

219 - Discovery Ad

220 - Improve Profits Strategy

20 - Instagram Marketing

221 - Instagram Marketing FAQ.html

222 - Instagram Marketing Explained

223 - Switch to Business Account

224 - Optimize Profile

225 - Create Valuable Content

226 - User Generated Content

227 - Hashtags

227 - allhashtag.zip

228 - Tags

229 - Geotag

230 - Mentions

231 - Reels Explained

232 - Reels Algorithm Explained

233 - Reels Features

234 - 10 Reels Strategies

235 - Posts Explained

235 - eligible countries for shoppable posts.zip

235 - tutorial for shoppable posts.zip

236 - Post Algorithm Explained

237 - Post Templates

237 - canva.zip

238 - 10 Post Strategies

239 - Stories Explained

240 - 10 Story Strategies

241 - Highlights Explained

242 - Highlight Icons

242 - canva.zip

243 - 10 Highlight Strategies

244 - Live Explained

245 - 5 Live Strategies

246 - Boost Post

247 - Analytics Insights

21 - Pinterest Marketing

248 - Why Use Pinterest

249 - Create a Business Profile

249 - business account.zip

250 - Model Influencers

251 - Profile SEO

252 - Claim Website

252 - claim website.zip

253 - Create a Design Board Pin

253 - canva.zip

254 - Get Targeted Followers

255 - Collect Pins and Boards

256 - Why Pinterest Ads Work

257 - Set Campaign

258 - Set Ad Group

259 - Set Ad Pin

260 - Pinterest Marketing Assignment.html

22 - LinkedIn Marketing

261 - Leads Hack Tool

261 - skarpp.zip

262 - Optimize Profile

262 - Profile-Template.pdf

263 - Why Use a Background Image

264 - Design a Background Image

264 - canva.zip

264 - fiverr.zip

265 - Add Information

266 - Connect With People

267 - Growth Hack Tool

267 - duxsoup.zip

268 - Write an Article

269 - Export Connections Information

270 - Company Page

270 - canva.zip

271 - Advertising on LinkedIn

272 - Set Content Audience

273 - Set Budget Schedule

274 - 50 Free LinkedIn Ad Credits.html

274 - 50 free linkedin ad credits.zip

275 - LinkedIn Marketing Assignment.html

275 - Profile-Template.pdf

23 - Quora Marketing

276 - Introduction Quora

277 - Get Sales Leads Traffic

278 - Content Ideas

279 - Create Account

280 - Optimize Profile

281 - Company Page

282 - Build a Question List

283 - Promote Answers

284 - Optimize Answers

284 - copywriting-template.zip

285 - Set Campaign

285 - quora ads.zip

286 - Set Ad Set

287 - Create Ad Dashboard

288 - Quora Marketing Assignment.html

24 - Twitter Marketing

289 - Find Customers

290 - Create Account

291 - Profile Image Bio Link

291 - canva.zip

292 - Header Photo

292 - canva.zip

293 - Follow Top Influencers

294 - Hashtags

295 - How to Get Followers

296 - How to Communicate

297 - Create a Poll

298 - Get More Retweets

299 - Analytics

300 - Set Campaign

301 - Set Ad Group

302 - Dashboard

303 - Twitter Marketing Assignment.html

25 - Content Marketing Machine

304 - The Big Secret

305 - The Content That Goes on 7 Platforms

306 - YouTube Content

306 - pixabay.zip

307 - Website Content

308 - Quora Content

309 - Twitter Content

310 - Instagram Content

310 - canva app store.zip

310 - canva play store.zip

311 - Facebook Content

311 - canva.zip

312 - Pinterest Content

312 - canva.zip

313 - Content Marketing Machine Assignment.html

26 - Bonus Lecture

314 - Bonus Lecture.html

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