The UpWork Freelance Masterclass with Digital Marketing

سرفصل های دوره

Start Your Digital Marketing Career on UpWork and Learn Content Marketing, SEO, Facebook Ads & Marketing, Google Ads....

1 - Introduction

1 - What is Digital Marketing

2 - Digital Marketing Explained

2 - Market Research

3 - Market Research Explained

4 - Find Target Audience

5 - Buyer-Persona-Template-DOCX.docx

5 - Buyer-Persona-Template-PDF.pdf

5 - Exercise Buyer Persona

5 - pixabay.zip

6 - Find Digital Marketing Channels

7 - Exercise Find Digital Marketing Channels

7 - Exercise-Digital-Marketing-Channels.pdf

7 - similarweb.zip

3 - NEW Build a Website in 1 Day

8 - What Youll Get

9 - Why Use WordPress

10 - Install WordPress

10 - bluehost discount.zip

11 - Install a Theme

12 - Navigation

13 - Header-2Bsize-2BCSS.pdf

13 - Title Logo

14 - Pages

15 - Home Page

16 - Posts

17 - Write Blog Post

18 - Custom Menu

19 - Backup

20 - Security

21 - Antispam

22 - Homepage Design

23 - Blog

24 - Sidebar

25 - Product Page

26 - Contact Page

27 - Thank You Page

28 - Footer

29 - Fonts Colors

30 - Privacy Policy

31 - Terms Conditions

31 - Terms-and-Conditions.pdf

32 - Cookie Consent

4 - Content Marketing

33 - Content Marketing Explained

34 - Choose Your Objective

34 - Choose-Your-Objective.pdf

35 - Choose Your Platforms

35 - Choose-Your-Platforms.pdf

36 - Content Formats Explained

37 - Text Content

37 - Text-Content.pdf

38 - 30-Blog-Post-Templates.pdf

38 - Create Text Content

38 - answer the public.zip

39 - Image Content

39 - Image-Content.pdf

40 - Create Image Content

40 - canva.zip

41 - Video Content

41 - Video-Content.pdf

42 - Create Video Content

42 - canva.zip

43 - Content Marketing Guidelines

43 - Content-Marketing-Guidelines.pdf

5 - Create a Content Marketing Strategy

44 - Content Marketing Plan

44 - Content-Marketing-Plan.pdf

45 - Measure Results

45 - google analytics.zip

45 - youtube.zip

6 - SEO Search Engine Optimization

1 - Do You Know The SEO System.html

46 - FAQ.html

47 - What Is SEO

48 - Before Doing SEO

49 - Why 91 Dont Get Traffic

50 - Keywords

51 - Black Hat SEO vs White Hat SEO

52 - On Page Off Page SEO

53 - SEO Ranking Factors

54 - Google RankBrain

55 - Dwell Time

56 - Keyword Research Explained

57 - Different Types Of Keywords

58 - Find Searched Keywords

58 - keywords everywhere.zip

59 - Find Keywords to Rank For

59 - cancel subscription.zip

59 - moz keyword research tool.zip

60 - Keyword Research Assignment.html

61 - Get Content Ideas

61 - answer the public.zip

61 - moz.zip

62 - Get Video Content Ideas

62 - youtube.zip

63 - Spy On Competitors SEO

63 - ubersuggest.zip

64 - Content Ideas Assignment.html

65 - On Page SEO That Works

66 - Page Title SEO

67 - Write Clickable Titles

67 - capitalize my title.zip

67 - sumo headline formulas.zip

67 - sumo headline generator.zip

68 - Meta Description

69 - Using Subheads

70 - Related Keywords

71 - Long Content

72 - Update Your Content

73 - Internal Links

74 - Content Writing Assignment.html

75 - Backlinks Explained

76 - Reaching-Out-Template-Google-Docs.pdf

76 - The Skyscraper Technique

76 - content analyzer.zip

77 - Backlinks Assignment.html

77 - Reaching-Out-Template-Google-Docs.pdf

7 - Facebook Ads

78 - Facebook Ads Explained

79 - Getting Started

79 - meta business suite.zip

80 - Campaign Setup

81 - Ads Structure

82 - Advantage Campaign Budget

83 - Install Meta Pixel

84 - Optimisation Delivery

85 - Audience

86 - Placements

87 - Create DCT Ad

88 - Verify Instagram Account

89 - Add 2 Primary Texts Headlines

89 - ads library.zip

89 - rules guidelines.zip

90 - Review Publish

91 - Important Stats

92 - Extract Winning Ads

93 - DCT with Winners

94 - Strategies Overview

95 - Problem Solution

96 - Them VS Us

97 - Statistics

98 - Testimonials

98 - law paynes ad.zip

99 - Features PointOut

100 - Benefits Overlay

101 - Founders Story

101 - mighty meals ad.zip

102 - Unboxing

102 - holy hydrogens ad.zip

103 - Before After

104 - 3 Reasons Why

105 - Ads Manager Overview

106 - Columns

107 - Audiences

108 - Banned AdsAccounts

108 - ad policies.zip

8 - Facebook Marketing

109 - Facebook Marketing Explained

110 - Facebook Profile VS Page

111 - Optimize Facebook Page

112 - Build a Community

112 - Facebook-Group-Rules.pdf

113 - 10 Post Strategies

114 - 6 Strategies to Increase Reach

9 - Facebook eCommerce Ads

115 - Ecommerce Strategy

115 - Facebook-Ecommerce-Strategy-Template.pdf

116 - Install Facebook Pixel Shopify

117 - Install Facebook Pixel WooCommerce

118 - Create Your First Ad

118 - Facebook-Ecommerce-Strategy-Template.pdf

119 - Detailed Targeting

120 - Finish the Ad

121 - Ad Sets

122 - Scale or Stop

123 - Scale It

124 - Ads Library

124 - ads library.zip

125 - Ads Manager

126 - Catalog Setup

127 - Dynamic Retargeting

10 - Google Ads

128 - New Users Info.html

129 - Set Up Your Google Ads Account

129 - google ads.zip

130 - Google Ads Structure

131 - Networks

132 - Campaign Start End Dates

133 - Campaign URL Options

134 - Dynamic Search Ads

135 - Location Targeting

136 - Languages

137 - Audiences Types

137 - about audience targeting.zip

138 - Audiences Targeting

139 - Budget

140 - Bidding

141 - Automated Bid Strategies

142 - Manual CPC

143 - Ad Formulas.html

143 - Ad-Formulas.pdf

144 - Ad Schedule

145 - Ad Rotation

146 - Sitelink Extensions

147 - Callout Extensions

148 - Call Extensions

149 - Structured Snippet Extensions

150 - App Extensions

151 - Lead Form Extension

151 - canva.zip

151 - eu data protection rules.zip

151 - lead form requirements.zip

152 - Message Extensions

153 - Promotion Extensions

154 - Price Extensions

155 - Location Extensions

156 - Ad Groups Structure

157 - Set Up Your Ad Group

157 - mergewords.zip

158 - Ads Rules

158 - google ads policies.zip

159 - Successful Text Ads Principles

160 - Set Up Your Text Ad

161 - Review Process Shortcut

161 - my ad is under review.zip

162 - Billing

163 - Dashboard

164 - Conversion Tracking

165 - Generate Website Conversion Tracking Code

166 - Install Global Site Tag

166 - clickfunnels.zip

166 - google tag assistant.zip

166 - shopify.zip

166 - squarespace.zip

166 - wix.zip

167 - Install Website Conversion Tracking

168 - Understanding Keywords

169 - Keyword Research

170 - Keyword Planning

171 - Keyword Organising

172 - Keyword Match Types

173 - Negative Keywords

174 - Finding Listing Negative Keywords Part 1

175 - Finding Listing Negative Keywords Part 2

176 - Keyword Research Finding Keywords Part 1

176 - finding keywords.zip

177 - Keyword Research Finding Keywords Part 2

177 - finding keywords.zip

178 - Keyword Research Finding Competitors Keywords

178 - similarweb.zip

178 - spyfu.zip

179 - Keyword Planning Using the Buyers Funnel

180 - Keyword Planning Volume Costs Estimates

181 - Keyword Organising Finding Themes Wrapping

181 - adwords.zip

181 - mergewords.zip

182 - Calculate Your Max CPC Bid

183 - Quality Score

184 - Ad Rank

11 - YouTube Ads

185 - Why Use Video Ads

186 - Connect Google Ads YouTube

187 - Starting Our Video Ad Campaign

188 - Video Ad Formats

188 - about video ad formats.zip

189 - Bidding Strategy

190 - Delivery Method

191 - Networks

191 - about google video partners.zip

192 - Inventory Type

193 - Excluded Contents Types Labels

194 - Selective Optimisation

195 - Frequency Capping

196 - YouTube Keywords

196 - google trends.zip

196 - kparser.zip

197 - Topics

198 - Placements

199 - Bidding

200 - Set Up Video Ad

201 - Companion Banner

201 - canva.zip

202 - Discovery Ad

203 - Improve Profits Strategy

204 - Manage Multiple Accounts MCC

204 - google ads manager accounts.zip

205 - Split Testing

206 - Remarketing

12 - Find Jobs UpWork

207 - Introduction to UpWork

208 - How to Get Approved

208 - UpWork-Account-Approval-Checklist.pdf

208 - upwork.zip

209 - Create a Specialized Profile

210 - Importance of Profile Photo

211 - Profile Title Keywords

212 - Choose a Profile Rate

213 - Write Your Profile Overview

214 - Use an Intro Video

215 - Set Availability

216 - Set Languages

217 - Add Education

218 - Work History

219 - Create Your Portfolio

220 - Select Skills Expertise

221 - Prepackaged Projects

222 - Testimonials

223 - Certifications Employment History

224 - Get Paid Tax Information

225 - Find Qualified Jobs

226 - Submit a Proposal

227 - UpWork-Cover-Letter.pdf

227 - Write a Cover Letter

228 - Proposal From Clients Perspective

229 - Badge Criteria

229 - badge criteria.zip

230 - Thank You

13 - Bonus Lecture

231 - Bonus Lecture.html

63,400 تومان

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تولید کننده: Udemy-Training