The Essentials Of Growth Marketing

سرفصل های دوره

1 - Getting Started

1 - Introduction to Growth Marketing

2 - The Pirate Funnel

2 - Marketing Channels Skills

3 - Skills used in Growth Marketing

4 - Generalist Specialist or TShaped Marketers

5 - Marketing Channels overview

6 - How to select the right marketing channels Bullseye Framework

3 - Running the right growth processes

7 - Overview of the Growth Process

8 - Brainstorming for new ideas

9 - Prioritising list of ideas using ICE framework

10 - Prioritising ICE Framework example in practice

11 - Setting up and tracking Growth Tests

12 - Analysing results using a structured Test Result template

13 - Growth Meetings What when how

4 - Having a Growth and Datadriven Mindset

14 - Thinking like a scientist

15 - Data Analytics in a nutshell

16 - Cultivating a Growth Mindset

17 - Vanity metrics vs Meaningful metrics What to look out for

5 - Bring Customerfocused

18 - Balancing customer experience and growth performance

19 - Understanding customer problems with Jobstobedone Framework

20 - Creating customer personas

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تولید کننده: Udemy