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The Digital Advertising Masterclass 2023

سرفصل های دوره

Learn Facebook Ads, Google Ads (AdWords), YouTube Ads, Instagram Ads & More Effective Marketing Techniques with Ads.


1 - Introduction
  • 1 - What Is Digital Advertising
  • 2 - Why Digital Advertising Works
  • 3 - Facebook Ads vs Google Ads
  • 4 - How To Get Attention On Social Media

  • 2 - Facebook Ads
  • 5 - Facebook Ads Explained
  • 6 - Getting Started
  • 6 - ads manager.zip
  • 6 - canva.zip
  • 6 - fiverr.zip
  • 7 - Facebook Ads Objectives
  • 8 - Facebook Ads Structure
  • 9 - Locations & Demographics
  • 10 - Detailed Targeting
  • 11 - Languages
  • 12 - Connections
  • 13 - Placements
  • 14 - Specific Mobile Devices & Operating Systems
  • 15 - Optimization for Ad Delivery
  • 16 - Cost Control
  • 17 - Budget & Schedule
  • 18 - Delivery Type
  • 19 - Format
  • 19 - ads guide.zip
  • 20 - Add an Instant Experience
  • 21 - Media
  • 22 - Multiple Placements
  • 23 - Text & Links
  • 24 - Build a URL Parameter
  • 25 - Facebook Pixel
  • 26 - Review
  • 27 - Overview 1
  • 28 - Overview 2
  • 29 - View Charts
  • 30 - Quick Editing
  • 31 - Quick Creation
  • 32 - AB Test
  • 33 - Campaign Tags
  • 34 - Rules
  • 35 - Breakdown
  • 36 - Reports
  • 37 - Bulk Manage
  • 38 - Business Manager
  • 38 - business manager.zip
  • 39 - Audiences Explained
  • 40 - Audience Insights
  • 41 - Website Custom Audience
  • 42 - Email Custom Audience
  • 43 - Video Custom Audience
  • 44 - Instagram Custom Audience
  • 44 - set up a business account on instagram.zip
  • 45 - Lead Form Custom Audience
  • 46 - Events Custom Audience
  • 47 - Facebook Page Custom Audience
  • 48 - Shopping Custom Audience
  • 49 - Lookalike Audience
  • 50 - How to Use Audiences
  • 51 - Creative Hub
  • 52 - Conversion Ads
  • 53 - Video Ads
  • 54 - Lead Generation Ads
  • 55 - Offer Ads
  • 56 - Local Awareness Ads
  • 57 - Messenger Ads
  • 58 - Catalog Sales Setup
  • 59 - Catalog Sales Ads

  • 3 - Google Ads
  • 60 - New Users Info.html
  • 61 - How to Use This Course
  • 62 - Set Up Your Google Ads Account
  • 62 - google ads.zip
  • 63 - Google Ads Structure
  • 64 - Networks
  • 65 - Campaign Start & End Dates
  • 66 - Campaign URL Options
  • 67 - Dynamic Search Ads
  • 68 - Location Targeting
  • 69 - Languages
  • 70 - Audiences Types
  • 70 - about audience targeting.zip
  • 71 - Audiences Targeting
  • 72 - Budget
  • 73 - Bidding
  • 74 - Automated Bid Strategies
  • 75 - Manual CPC
  • 76 - Ad Formulas.html
  • 76 - Ad-Formulas.pdf
  • 77 - Ad Schedule
  • 78 - Ad Rotation
  • 79 - Sitelink Extensions
  • 80 - Callout Extensions
  • 81 - Call Extensions
  • 82 - Structured Snippet Extensions
  • 83 - App Extensions
  • 84 - Lead Form Extension
  • 84 - canva.zip
  • 84 - eu data protection rules.zip
  • 84 - lead form requirements.zip
  • 85 - Message Extensions
  • 86 - Promotion Extensions
  • 87 - Price Extensions
  • 88 - Location Extensions
  • 89 - Ad Groups Structure
  • 90 - Set Up Your Ad Group
  • 90 - mergewords.zip
  • 91 - Ads Rules
  • 91 - google ads policies.zip
  • 92 - Successful Text Ads Principles
  • 93 - Set Up Your Text Ad
  • 94 - Review Process Shortcut
  • 94 - my ad is under review.zip
  • 95 - Billing
  • 96 - Dashboard
  • 97 - Conversion Tracking
  • 98 - Generate Website Conversion Tracking Code
  • 99 - Install Global Site Tag
  • 99 - clickfunnels.zip
  • 99 - google tag assistant.zip
  • 99 - shopify.zip
  • 99 - squarespace.zip
  • 99 - wix.zip
  • 100 - Install Website Conversion Tracking
  • 101 - Understanding Keywords
  • 102 - Keyword Research
  • 103 - Keyword Planning
  • 104 - Keyword Organising
  • 105 - Keyword Match Types
  • 106 - Negative Keywords
  • 107 - Finding & Listing Negative Keywords Part 1
  • 108 - Finding & Listing Negative Keywords Part 2
  • 109 - Keyword Research Finding Keywords
  • 109 - finding keywords.zip
  • 110 - Keyword Research Finding Keywords Part 2
  • 110 - finding keywords.zip
  • 111 - Keyword Research Finding Competitors Keywords
  • 111 - similarweb.zip
  • 111 - spyfu.zip
  • 112 - Keyword Planning Using the Buyers Funnel
  • 113 - Keyword Planning Volume & Costs Estimates
  • 114 - Keyword Organising Finding Themes & Wrapping
  • 114 - adswordswrapper.zip
  • 114 - mergewords.zip
  • 115 - Calculate Your Max CPC Bid
  • 116 - Quality Score
  • 117 - Ad Rank
  • 118 - Manage Multiple Accounts MCC
  • 118 - google ads manager accounts.zip
  • 119 - Split Testing
  • 120 - Remarketing
  • 121 - Final Words

  • 4 - Sales Psychology
  • 122 - Reciprocity
  • 123 - Curiosity
  • 123 - Curiosity-Words.pdf
  • 124 - Scarcity
  • 125 - Social Proof
  • 126 - Buyer Persona
  • 126 - Buyer-Persona-Template.docx

  • 5 - Instagram Ads
  • 127 - Instagram Ads Explained
  • 127 - instagram ads in text.zip
  • 128 - Set Up Your Advertising Account
  • 129 - Promote Post Ad
  • 130 - Instagram Feed Ad Campaign
  • 131 - Instagram Feed Ad Ad Set
  • 132 - Instagram Feed Ad Ad
  • 133 - Instagram Stories Ad
  • 134 - Instagram Ads Assignment.html

  • 6 - YouTube Ads
  • 135 - Why Use Video Ads
  • 136 - Connect Google Ads & YouTube
  • 137 - Starting Our Video Ad Campaign
  • 138 - Video Ad Formats
  • 138 - about video ad formats.zip
  • 139 - Bidding Strategy
  • 140 - Delivery Method
  • 141 - Networks
  • 141 - about google video partners.zip
  • 142 - Inventory Type
  • 143 - Excluded Contents Types & Labels
  • 144 - Selective Optimisation
  • 145 - Frequency Capping
  • 146 - YouTube Keywords
  • 146 - google trends.zip
  • 146 - kparser.zip
  • 147 - Topics
  • 148 - Placements
  • 149 - Bidding
  • 150 - Set Up Video Ad
  • 151 - Companion Banner
  • 151 - canva.zip
  • 152 - Discovery Ad
  • 153 - Improve Profits Strategy

  • 7 - Pinterest Marketing
  • 154 - Why Pinterest Ads Work
  • 155 - Set Campaign
  • 156 - Set Ad Group
  • 157 - Set Ad Pin

  • 8 - LinkedIn Marketing
  • 158 - Advertising on LinkedIn
  • 159 - Set Content & Audience
  • 160 - Set Budget & Schedule

  • 9 - Quora Marketing
  • 161 - Set Campaign
  • 161 - quora ads.zip
  • 162 - Set Ad Set
  • 163 - Create Ad & Dashboard

  • 10 - Twitter Marketing
  • 164 - Set Campaign
  • 165 - Set Ad Group
  • 166 - Dashboard

  • 11 - Copywriting
  • 167 - What is Copywriting
  • 168 - Benefits vs Features
  • 169 - Know What Youre Selling
  • 170 - Know Who Youre Selling To
  • 171 - 3 Keys to Sell Anything
  • 172 - Writing Personalities
  • 173 - Its Never Time or Money
  • 174 - Headlines
  • 175 - Subheads
  • 176 - Use Persuasion
  • 177 - Use Power Words
  • 178 - The Steps To a Perfect Story
  • 179 - The AIDA Model
  • 180 - Remove Writers Block
  • 181 - CallToAction
  • 182 - How To CallToAction
  • 183 - Recap

  • 12 - Bonus Lecture
  • 184 - Bonus Lecture.html
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    تاریخ انتشار: ۲۲ دی ۱۴۰۱
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