Tableau for Business Analytics and Marketing

سرفصل های دوره

Visualize marketing data with Tableau. Take your business to the next level with data driven decisions.

1 - Introduction

1 - Introduction

2 - BONUS Learning Paths.html

3 - Why

4 - Beginner vs Advanced Tableau User Course Path

5 - 3 Quick Ways to Apply Tableau to Increase Marketing ROI

6 - Student Testimonial

7 - Get the materials.html

2 - Buyer Persona Case Study

8 - Update on Udemy Reviews

9 - What is a buyer persona

10 - Demographics Dashboard Overview

11 - Types of Marketing Data Sources

12 - Buyer-Persona-Case-Study.xlsx

12 - Data Source Download.html

13 - Connecting to the Data Source

14 - Building KPI Indicators

15 - Sales Analysis Visualizations

16 - Visualizing Demographics

17 - Building the Dashboard

18 - Environmental Initiative Use Case

19 - Connecting to Survey Data

20 - Working with Survey Data

21 - Survey Analysis Recommendation

3 - Email Marketing Analysis

22 - Email Marketing Dashboard Introduction

23 - Data Source Download.html

23 - Sample-Email-Data.xlsx

24 - KPI Indicators

25 - Treemap

26 - Click Through Rate Bar Chart

27 - Time and Day Heatmap

28 - Building the Email Marketing Dashboard

29 - Investigating the Master Email List

30 - Potential Reasons for Low Click Through Rate

31 - Digging into the Data

4 - Marketing Impact Analysis

32 - Introduction to the Promotion Impact Dashboard

33 - Data Source Download.html

33 - Sample-Sales-and-Promotion-Data.xlsx

34 - Exploring & Connecting To the Data

35 - Sales Visualizations

36 - Promotional Calendar

37 - Building the Promotional Dashboard

5 - Tableau 101

38 - Section Introduction

39 - Download Tableau PublicFor Free

40 - Tableau Desktop vs Tableau Public

41 - Data Connection Screen

42 - Dimensions vs Measures

43 - Show Me Tab

44 - More Content Coming 52019.html

6 - Bonus Lectures

45 - YOUR SPECIAL BONUS.html

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تولید کننده: Udemy-Training