1.1 How Storytelling Creates Human Connectivity.html
1.2 Storytellings Hidden Power A Secret Strategic Advantage.html
1. Introduction to the Power of Story to Communicate
2.1 Neurons that Fire Together Wire Together.html
2.2 What Happens in the Brain When We Hear Stories.html
2. Neurons that Fire Together Wire Together
3.1 How Our Penchant for Patterns Impacts the Stories We Tell.html
3. The Intimate Dance of the Listener and Teller
4.1 The Neural and Story Roots of Empathy.html
4. The Fictional Roots of Empathy
5.1 How Do We Overcome the Einstellung Effect.html
5.2 The Einstellung Effect.html
5.3 The Role of Transportation in the Persuasiveness of Public Narratives.html
5. Story versus Truth What are the distinctions
6.1 Neurochemistry and the Dramatic Arc.html
6.2 North by Northwest by Alfred Hitchcock.html
6.3 The Neural Signature Of Tunnel Vision.html
6. Using Emotion and Suspense to Engage Audiences
7.1 Hearing from Both Sides Ideological Differences Between Liberal and Conservative Attitudes Toward Scientific and Experiential Evidence.html
7.2 Persuasion in a Post-Truth World.html
7. Using Story to Influence Decision Making
8.1 How Stories Change Attitudes, Beliefs, and Behavior.html
8. How Numbers Fail to Persuade Using the Universal in the Particular
9.1 Know Your Audience.html
9.2 Know Your Audience is a Lie, But it Still Matters.html
9. The Power of Knowing Your Audience
10.1 Do Brain Differences Lead to Political Differences.html
10.2 How Fred Rogers Saved Public Television.html
10. Using Stories to Change Public Policy
11.1 Can Reading a Story Change our Political Reality.html
11.2 World Religions Perspective on the Recent Presidential Debate.html
11. Using Stories to Inspire Collective Action
12.1 Caution! Inflammatory Speech Ahead....html
12.2 More on How Stories Can Kill.html
12.3 The Problem with Propaganda.html
12. Stories Unintended Consequences and Dangers
13.1 Storytellings Hidden Power A Strategic Advantage.html
13. Stories All Leaders Should Be Equipped to Tell To Reveal Your Authenticity
14.1 To Quickly Build Trust, Tell Your Origin Story.html
14. Stories All Leaders Should Be Equipped to Tell - Roots Matter
15.1 How Stories Change Attitudes, Beliefs and Behavior.html
15. Stories All Leaders Should Be Equipped to Tell - Making Values Real
16.1 Strategic Stories How 3M Is Rewriting Business Planning.html
16. Stories All Leaders Should Be Equipped to Tell Where are We Going
17.1 Customer Success Stories How to Write and Where to Use for Maximum Impact.html
17. Stories All Leaders Should Be Equipped to Tell Customer Success Stories
18.1 Thats how we do things around here Organizational culture (and change) in libraries.html
18. Stories All Leaders Should Be Equipped to Tell How We Do Things
19. The Poetics of the Coaching Encounter with Sam Magill Part I
20. The Poetics of the Coaching Encounter with Sam Magill Part II
21. The Poetics of the Coaching Encounter with Sam Magill Part III
22. The Poetics of the Coaching Encounter
23. Celebrating Stories of Goodness with Liesl Ulrich-Verderber Part I
24. Celebrating Stories of Goodness with Liesl Ulrich-Verderber Part II
25. Celebrating Stories of Goodness with Liesl Ulrich-Verderber Part III
26. Celebrating Stories of Goodness with Liesl Ulrich-Verderber Part IV
27. Celebrating Stories of Goodness with Liesl Ulrich-Verderber Part V
28. The Paradox with Propaganda - A Russians Perspective on the Ukraine War
29. The Strange Paradox of Propaganda in the Russia-Ukraine War