Small Business Strategy

سرفصل های دوره

Thinking and Acting Strategically

1. Introduction

1.1 Small Business Strategy Workbook - All - p1-88.pdf

1. Meet Bruce and Kelly

2.1 Small Business Strategy Workbook - Introduction - p1-14.pdf

2. Course Introduction

2. Lesson 1 - Creating a Mission and Vision for Your Business

1.1 Small Business Strategy Workbook - Lesson 1 - p15-28.pdf

1. Lesson 1 - Video 1 - Mission Statement

2. Lesson 1 - Video 2 - Vision Statement

3. Lesson 1 - Video 3 - Lesson 1 Wrap-up

3. Lesson 2 - Conducting a Situational Analysis for Your Business - Internal

1.1 Small Business Strategy Workbook - Lesson 2 - p29-42.pdf

1. Lesson 2 - Video 1 - Internal Situational Analysis

2. Lesson 2 - Video 2 - Resources

3. Lesson 2 - Video 3 - Core Competency and Competitive Advantage

4. Lesson 2 - Video 4 - Sustainability and Lesson 2 Wrap-up

4. Lesson 3 - Conducting a Situational Analysis for Your Business - External

1.1 Small Business Strategy Workbook - Lesson 3 - p43-58.pdf

1. Lesson 3 - Video 1 - External Analysis

2. Lesson 3 - Video 2 - Industry Lifecycle

3. Lesson 3 - Video 3 - Barriers to Entry

4. Lesson 3 - Video 4 - Competition

5. Lesson 3 - Video 5 - Lesson 3 Wrap-up

5. Lesson 4 - Crafting and Implementing Your Strategy

1.1 Small Business Strategy Workbook - Lesson 4 - p59-74.pdf

1. Lesson 4 - Video 1 - Generic Strategies

2. Lesson 4 - Video 2 - Crafting and Implementing Your Strategy

3. Lesson 4 - Video 3 - Lesson 4 Wrap-up

6. Lesson 5 - Evaluating Your Strategy

1.1 Small Business Strategy Workbook - Lesson 5 - p75-80.pdf

1. Lesson 5 - Video 1 - Evaluating Your Strategy

7. Course Conclusion

1.1 Small Business Strategy Workbook - Conclusion - p81-88.pdf

1. Lesson 6 - Video 1 - Course Conclusion

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تولید کننده: Udemy