Service Design Masterclass – Complete User Research Guide

سرفصل های دوره

Gain in-depth insights in how to conduct user research (incl. theory, techniques, cases, frameworks, and more).

1 - Introduction

1 - Handout-Introduction.pdf

1 - Templates-User-research.pptx

1 - Why service design

2 - Why user research

3 - Service design process

4 - User research process

2 - Step 1 Defining the research scope and the research question

5 - Handout-Scope-and-research-question.pdf

5 - Introduction

6 - What are your thoughts

7 - Formulate research question

8 - Define research scope

9 - Key takeaways

3 - Step 2 Planning your research

10 - Handout-Plan-research.pdf

10 - Introduction

11 - Sample selection part 1

12 - Sample selection part 2

13 - Define research setting

14 - Define number of research loops

15 - Define sample size

16 - Key takeaways

4 - Step 3 Collecting your data

17 - Handout-Collect-data.pdf

17 - Introduction

18 - Best practice 1 Mixing methods

19 - Best practice 2 Mixing researchers

20 - Best practice 3 Mixing data outputs

21 - Best practice 4 Overt vs coverts research

22 - Method 1 Desk research

23 - Method 2 Selfethnography

24 - Method 3 Participant approaches

25 - Method 4 Nonparticipant approaches

26 - Method 4 Cocreative workshops

27 - Key takeaways

5 - Step 4 Transforming your data into research deliverables

28 - Handout-Transform-data.pdf

28 - Introduction

29 - Best practices to transform your data

30 - Research deliverable 1 Research reports

31 - Research deliverable 2 Research walls

32 - Research deliverable 3 System maps

33 - Research deliverable 4 Journey maps

34 - Research deliverable 5 User personas

35 - Research deliverable 6 User stories

36 - Research deliverable 7 Jobstobedone

37 - Key takeaways

6 - Step 5 Use insights

38 - Handout-Use-insights.pdf

38 - Introduction

39 - Problem space versus solution space

40 - Feeding the design process

41 - Key takeaways

7 - Case in point and project

42 - Handout-Case-in-point.pdf

42 - Introduction

43 - Case 1 Invoicing solution for business owners

44 - Case 2 Collaboration solution with accountants

45 - Case 3 Platform to help companies launch their business

46 - Case 4 Advisory offering within a banks financial markets

47 - Case 5 Cashbacks via banking app

48 - Case 6 Banking apps as onestop digital marketplaces

49 - Project brief 1

8 - Extra Stakeholder management

50 - Handout-Stakeholder-management.pdf

50 - Intorduction

51 - Identify stakeholders

52 - Define roles and responsibilities

53 - Define level of collaboration

54 - Define the communication plan

55 - Define the reporting approach

56 - Case in point

57 - Key takeaways

58 - Project brief 2

9 - Wrapping up

59 - Congratulations

60 - What are your thoughts

61 - Other content that might interest you.html

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تولید کننده: Udemy