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Sales Strategy: Building Relationships to Successfully Sell

سرفصل های دوره

People buy products from other people—especially people they already know well and with whom they’ve cultivated an authentic, open relationship. As buyers today continue to become better informed and more aware of significant product knowledge early in the sales cycle, it's no surprise that, when it comes to closing new deals, your success rate hinges more than ever on human relationships.

In this course, sales expert Ronnell Richards shares practical guidance on how to build relationships that will positively impact your sales success. Ronnell covers key topics such as how to skillfully navigate the prework stage of the sales cycle—including crafting your LinkedIn profile with prospecting in mind and defining your ideal buyer persona up front—how to cultivate strong sales relationships, including delivering a successful presentation and securing sales referrals, and how to continually hone your relationship-building mindset.


01 - Introduction
  • 01 - Sales strategy Relationships as a key driver

  • 02 - 1. Start with Your Sales Prework Skills
  • 01 - Engage in sales prework
  • 02 - Prepare your LinkedIn profile for sales prospecting
  • 03 - Leverage simple technology for relationship selling
  • 04 - Personalize your CRM
  • 05 - Build a sales prospect database
  • 06 - Define and create your buyer persona

  • 03 - 2. Nurturing Successful Sales Relationships
  • 01 - How to start a winning relationship
  • 02 - How to deliver a successful sales presentation
  • 03 - How to close the deal with ease
  • 04 - How to get sales referrals
  • 05 - How to grow your relationships to win more sales

  • 04 - Conclusion
  • 01 - Next steps
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    مدت زمان: 36 دقیقه
    تاریخ انتشار: 11 اردیبهشت 1403
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