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Bridge the Sales and Marketing Divide: Effective Cross-Team Communication

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In today's competitive business landscape, seamless collaboration between sales and marketing teams is crucial to drive growth and success. This course is designed to help professionals from both departments understand each other's perspectives, align their goals, and work together more effectively. Join instructor Ronnell Richards as outlines ways to start breaking down silos, establishing common objectives, and fostering a culture of open communication and mutual respect. Highlighting real-world examples and practical strategies, Ronnell demonstrates how to leverage each team's strengths, share valuable insights, and create a unified approach to attracting, engaging, and converting customers. Whether you're a sales representative, marketing specialist, or a business leader looking to optimize your organization's performance, this course equips you with the skills and know-how required to bridge the gap between your sales and marketing teams and unlock your company's full potential.


01 - Introduction
  • 01 - Getting started

  • 02 - 1. Understanding the Sales-Marketing Divide
  • 01 - Why sales and marketing often clash
  • 02 - The cost of a sales and marketing misalignment
  • 03 - Navigating different perspectives in sales and marketing
  • 04 - Defining shared success for your sales and marketing teams

  • 03 - 2. Strategies for Alignment Between Sales and Marketing
  • 01 - Communicating effectively across teams
  • 02 - Collaborative goal setting for sales and marketing
  • 03 - Embracing authenticity in cross-team interactions
  • 04 - Building customer-centric alignment in sales and marketing

  • 04 - 3. Collaboration Tactics for Sales and Marketing
  • 01 - Integrating sales and marketing tools
  • 02 - Creating a unified customer journey
  • 03 - Respect and clarity in communication
  • 04 - Strategic questioning for deeper insights

  • 05 - 4. Measuring Success Together
  • 01 - Developing shared KPIs for sales and marketing

  • 06 - Conclusion
  • 01 - Continuously improving the sales and marketing collaboration
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    شناسه: 43865
    حجم: 146 مگابایت
    مدت زمان: 49 دقیقه
    تاریخ انتشار: ۸ اسفند ۱۴۰۳
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    139,000 تومان
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