13 - Intro to crafting your copy
14 - 2.2-Case-study-Old-Spice-print-ads.pdf
14 - 2.2-Handout-Concepts-to-remember.pdf
14 - 2.2-Worksheet-Finding-your-authority.pdf
14 - 2.2-Worksheet-Rewrite-sample-copy-to-be-more-confident.pdf
14 - The art of persuasion
15 - 2.3-Handout-Power-words-and-phrases.pdf
15 - 2.3-Worksheet-Rewrite-sample-copy-to-better-use-power-words.pdf
15 - How to use power words
16 - 2.4-Handout-Infomercial-structure.pdf
16 - 2.4-Worksheet-Using-the-3-step-structure.pdf
16 - Structure and technique
17 - 2.5-Case-Study-Find-good-examples-of-effective-emotional-appeals-in-a-campaign-and-discuss.pdf
17 - 2.5-Handout-Commonly-used-emotions-in-persuasive-copy.pdf
17 - 2.5-Worksheet-Review-sample-copy-and-determine-if-emotion-was-used-effectively-and-how.pdf
17 - How to stir emotion
18 - 2.6-Activity-Good-practices-to-prevent-writers-block-habits-to-adopt.pdf
18 - 2.6-Handout-Writers-block-tools-links-and-tips.pdf
18 - 2.6-Worksheet-Beating-writers-block-Jumpstart-the-writing-process.pdf
18 - Writers block
19 - 2.7-Activity-Find-copy-that-could-be-simplified-and-find-the-excess.pdf
19 - 2.7-Worksheet-Planning-your-writing.pdf
19 - 2.7-Worksheet-Simplify-sample-copy.pdf
19 - How to write simply
20 - PRACTICE Writing simply
21 - 2.8-Activity-Practice-communicating-successfully-in-different-styles.pdf
21 - 2.8-Handout-Copywriting-styles-breakdown.pdf
21 - 2.8-Worksheet-Flow-chart-what-style-works-for-your-needs.pdf
21 - Copywriting styles
22 - 2.9-Case-Study-Sample-legal-case-of-plagiarism-and-its-consequences.pdf
22 - 2.9-Handout-Avoiding-plagiarism.pdf
22 - 2.9-Handout-Types-of-plagiarism.pdf
22 - Dont get sued plagiarism edition
23 - Dont get sued legal edition
24 - 2.10-Handout-Resources-to-help-correct-and-avoid-mistakes.pdf
24 - 2.10-Handout-Types-of-common-mistakes.pdf
24 - 2.10-Worksheet-Correcting-common-mistakes-found-in-sample-copy.pdf
24 - Avoid common mistakes
25 - PRACTICE Crafting your copy
