Mastering Key Accounts: Building Relationships & Success

سرفصل های دوره

Key Account Mastery: The Code Cracked. Data-Driven Insights strategies for building loyalty, retention and growth

1. Module 1 Introduction, Core principles, Criterias, Benefits

1. 1. Understanding the core concepts of KAM

2. 2. Identifying key accounts and the criteria for selection

3. Benefits of effective KAM for both businesses yours and your customers

4. Real-world examples of successful KAM strategies

2. Module 2 Analysis, Decision making, Win-Win collaborations

1. The customer journey and decision-making process

2. Conducting basic customer analysis Needs, challenges, and goals

3. Effective communication skills for building rapport and trust

4. Introduction to building a win-win collaboration with key accounts

3. Module 3 SMART, Stategies, CRM, KPI

1. Setting SMART goals for key accounts

2. Introduction to developing an account plan Strategies and timelines

3. Utilizing basic Customer Relationship Management (CRM) tools for KAM

4. Introduction to key performance indicators (KPIs) for measuring success

4. Module 4 BVP, Approach, Competitive edge

1. Identifying basic value propositions for key accounts

2. Understanding the importance of a solutions-oriented approach

3. Introduction to differentiation strategies for a competitive edge

189,000 تومان

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تولید کننده: Udemy