Mastering Google Search & Google Shopping Ads for Ecommerce

سرفصل های دوره

Sell your products direct-to-consumer (DTC) on the world's biggest search engine!

1. Introduction to Google Search Ads for Ecommerce

1.1 Complete Google Ads Checklist (Google Sheets Template).html

1.2 Master Google Search Ads for Ecommerce (PowerPoint Slide Deck).html

1. Google Search for Ecommerce What Well Cover, About Your Instructor, Why PPC

2.1 Google Ads sign-up guide. Create a Google Ads account How to sign up.html

2. Setting Up Your Google Ads Account

2. Planning & Preparing to Create & Run Your Search Ads

1. Keyword Research effective keyword research and campaign planning

2. PPC Landing Pages optimize your landing pages for the phrases you're targeting

3. Brainstorming Keywords and Finding Keyword Data

4. Using Historical SEO Data to Find PPC Opportunities

3. Writing, Creating & Optimizing Your Google Search Ads

1. Writing and Creating High-Quality Search Ads

2. Optimizing Your Search Ads Over Time

3. Finding Opportunities in the Paid and Organic Report

4. Analyzing your Google Ads Campaigns in Google Analytics GA4 Reports

4. Other Search Ad Features to Try

1. Setting Up & Running Dynamic Search Ads

2. Remarketing with Search Ads (RLSA)

5. Introduction to Google Shopping Ads for Ecommerce

1.1 Create a Google Shopping Feed.html

1.2 Google Merchant Center.html

1.3 Master Google Shopping Ads for Ecommerce (PowerPoint Slide Deck).html

1. Mastering Google Shopping (Overview)

2.1 How to Create a Dynamic Google Shopping Feed.html

2.2 How to use Custom Labels in your Google Shopping Feed.html

2.3 Manual Google Sheet Shopping Feed Example.html

2. Setting Up a Google Merchant Center (plus a Manual Shopping Feed)

6. Creating & Optimizing Google Shopping Ads

1. Google Shopping Ad Setup

2. Optimizing Google Shopping Ads

7. Automated Strategies vs Manual Strategies

1.1 What You Need To Know About Performance Max.html

1. Performance Max Tutorial P-Max Considerations, Setup & Optimization

2.1 New Performance Max Updates.html

2. New Performance Max Updates

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تولید کننده: Udemy