Mastering Digital Marketing : Strategic planning , SEO…etc

سرفصل های دوره

Unlock the Power of Digital Marketing Strategies, Tools, and Tactics for Career Growth and Business Success

1. Digital Marketing Foundations

1. Establishing Your Marketing Objectives

2. Market and Competitor Analysis Techniques

3. The Marketing Funnel Explained

4. Audience Segmentation Mastery

5. Crafting a Buyer Persona

6. Articulating Your Value Proposition

7. Key Digital Marketing Metrics

8. Media Types Paid, Shared, Owned, Earned

9. Digital Marketing Channels Organic vs. Paid

10. Choosing the Right Digital Channels

2. Mastering SEO

1. SEO Foundations and Googles Algorithm

2. Debunking SEO Myths

3. The Essentials of On-Page and Off-Page SEO

4. Technical SEO for Website Optimization

5. Utilizing AI for SEO Success

3. Social Media Marketing Strategies

1. Crafting Social Media Content for B2C and B2B

2. Leveraging AI in Content Marketing

3. Navigating Social Media Algorithms

4. Social Media Metrics and KPIs

5. Platform-Specific Marketing Strategies

4. Conversion Optimization and Copywriting

1. Conversion Tracking and Importance

2. Writing Persuasive Copy

3. Optimizing Landing Pages

4. Testing and Iterating Copy for Performance

5. Google and Facebook Advertising

1. Google Ads Mastery

2. Facebook Ads Deep Dive

6. Advanced Marketing Techniques

1. LinkedIn Marketing and B2B Lead Generation

2. Advanced Media Planning

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تولید کننده: Udemy