Mastering Account-Based Marketing (ABM)

سرفصل های دوره

Drive B2B Growth with Personalized Strategies, Targeted Campaigns, and Measurable ABM Success

1 - Module 1 Introduction to Account-Based Marketing

1 -1.1 What is Account-Based Marketing (ABM)

2 -1.2 Importance of ABM in Modern Marketing

3 -1.3 Core Principles of ABM

4 -1.4 Types of ABM Strategies

2 - Module 2 Building a Strong ABM Foundation

1 -2.1 Identifying and Selecting Target Accounts

2 -2.2 Research and Insights for Target Accounts

3 -2.3 Developing an ABM Strategy and Plan

3 - Module 3 ABM Tactics and Implementation

1 -3.1 Crafting Personalized Marketing Messages and Content

2 -3.2 Multi-Channel ABM Campaigns

3 -3.3 Sales and Marketing Alignment in ABM

4 -3.4 ABM Technology Stack

4 - Module 4 Advanced ABM Strategies

1 -4.1 Scaling ABM Efforts

2 -4.2 Data-Driven ABM

3 -4.3 ABM for Account Expansion and Upselling

5 - Module 5 Measuring and Optimizing ABM Performance

1 -5.1 Defining Success Metrics for ABM

2 -5.2 Tools and Techniques for Measuring ABM Effectiveness

3 -5.3 Continuous Improvement in ABM

6 - Module 6 ABM in Practice Real-World Applications and Case Studies

1 -6.1 Case Studies of Successful ABM Implementations

2 -6.2 Workshops and Hands-On Exercises

3 -6.3 Guest Lectures and Industry Insights

7 - Module 7 Capstone Project and Additional Resources

1 -7.1 Capstone Project Designing a Comprehensive ABM Strategy

2 -7.2 Additional Resources

189,000 تومان

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تولید کننده: Udemy