Marketing Metrics: Maximize Your Marketing Spending

In this course, Christina Inge—a marketing agency CEO, author, international speaker, and professor—guides you through the essentials of using marketing metrics to boost your campaign effectiveness and measure ROI precisely. Explore critical topics such as key performance indicators (KPIs), customer lifetime value (LTV), conversion metrics, and the impact of data-driven marketing strategies. Learn how to analyze marketing data to improve product development, recruitment efforts, and employee engagement through practical scenarios and real-world examples. Find out how to use AI-driven tools for marketing analysis and automate your reporting processes. Plus, discover how to align marketing efforts with your business goals, optimize your strategies, foster a data-centric culture within your organization, and create a cohesive strategy to drive business growth. When you complete this course, you’ll be ready to start applying advanced marketing metrics to achieve measurable results.