Marketing Fundamentals – Search Engine Optimization (SEO)

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Learn the basics of modern and successful search engine optimization in this comprehensive SEO fundamentals course

01 - Welcome to Marketing Fundamentals

001 Intro and Curriculum

02 - What is Search Engine Optimization, actually

001 A brief intro to Search Engine Optimization

002 What is a Search Engine

003 Why is SEO important

004 White Hat and Black Hat SEO - The right and wrong way to optimize a Website

005 Is SEO relevant outside of Google Are there other Search Engines

006 How to define good goals for SEO

03 - How do Search Engines work

001 How do Search Engines work

002 Can Search Engines find my Website

003 The important robots.txt File

004 How to check if your Website is accessible for bots and crawlers

005 Why proper Information Architecture matters

006 Different Error Types

007 Redirects

04 - 002 - Indexing

001 Introduction to Indexing

002 Meta Tags and their Role in SEO

003 The X Robots Tag

05 - Ranking

001 Introduction to Ranking

002 The Evolution of Search Engines

003 What Role do Links play in terms of Ranking

004 The Role of Content

005 Rankbrain and Interaction Metrics

006 Evolution of the SERP (Search Engine Results Page)

007 Why Local Search requires specific SEO

06 - Keyword Research

001 Introduction to Keyword Research

002 How to find our what your target audience is looking for

003 Search Volume

004 Strategic Keyword Research

005 Finding the right format for your content

07 - On Page Optimizations

001 Introduction to On Page SEO

002 Types of Bad Content (Avoid this)

003 How to create great content

004 Developing a content strategy

005 How to structure Website Content

006 Structuring content using internal links

007 Internal Redirects

008 Optimizing Images

009 Formatting Content 101

010 The Title Tag

011 The Meta Description Tag

012 How to name your pages

013 What you need to know about URLs 1

014 What you need to know about URLs 2

015 Why its important to use HTTPS and not HTTP

08 - Technical SEO

001 Introduction to technical SEO

002 How do websites actually work

003 The three main components of Web Design HTML, JS and CSS

004 Manipulating the Websites Design with CSS

005 Creating interactive elements with JavaScript

006 Using Async to load resources

007 More optimizations for our website

09 - Link Building

001 Introduction to Link Building

002 The concept of EAT

003 The difference between Follow and NoFollow Links

004 What is the ideal Link Profile

005 Links as a traffic source

006 What to avoid when link building

007 How to get high quality backlinks for your website

008 Analysing your link building efforts

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تولید کننده: Udemy-Training