Digital Marketing Fundamentals: Social Media Strategy

سرفصل های دوره

Learn the basics of a successful Social Media Marketing Strategy

1 - Einfuhrung

1 - Intro and welcome to the course

2 - Social Media Marketing Basics

2 - Social Media vs Traditional Media

3 - Social Media Landscape Overview

4 - Social Media from a Users point of view

5 - Social Listening understanding our target audience

6 - Finding your Competition and learn from their mistakes

7 - Creating Personas to help you with content creation

3 - Setting Goals for Social Media Marketing

8 - Common goals for Social Media Marketing

9 - SMART Goals in Social Media Marketing

10 - Identifying the right Numbers and Metrics to track

4 - Creating Content and building a community

11 - Understanding the different types of media Owned Earned and Paid

12 - Social Proof creating credibility

13 - Social Proof how to get more authentic reviews and people to vouch for us

14 - How to build a community

15 - What should you post on Facebook and Instagram

16 - What should you post on Twitter and LinkedIn

17 - What should you post on YouTube and TikTok

18 - Creating a long term strategy

5 - Branding 101

19 - Why Branding is essential on Social Media

20 - How to become a Brand

21 - Finding the right tone of voice

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تولید کننده: Udemy-Training