Marketing & Customer Experience Management CXM Excellence

سرفصل های دوره

Executive Certificate: Marketing Strategy, Customer Experience Management, Generative AI GPT, Segmentation, CJM, CX, VoC

1 - Introduction

1 -Onboarding to learning process

2 - Marketing & Marketing Management

1 -Introduction

2 -Introduction to Marketing Management

3 -Marketing Environment Analysis

4 -Market Segmentation, Targeting, and Positioning

5 -Consumer Behaviour and Decision-Making Process

6 -Marketing Strategy Development

7 -Strategy Formulation

8 -Pricing Strategies and Pricing Decisions

9 -Integrated Marketing Communications (IMC)

3 - Customer Experience

1 -Introduction to Customer Experience Management

2 -Theory Overview

3 -High-Level Frameworks

4 -CX Principles

5 -Customer Segmentation and Persona Development

6 -Service Recovery and Complaint Handling

7 -Customer Journey Optimisation

8 -Service Blueprinting and Process Design

9 -Voice of the Customer (VoC) Analysis

10 -Emotional Experience Design (EED)

11 -Lifetime Value (LTV) and Customer Lifetime Value (CLV)

12 -Employee Experience (EX)

4 - Interactive part

1 -Interactive Part

2 -Congratulations with finishing from MTF

189,000 تومان

افزودن به سبد خرید

خرید دانلودی فوری

در این روش نیاز به افزودن محصول به سبد خرید و تکمیل اطلاعات نیست و شما پس از وارد کردن ایمیل خود و طی کردن مراحل پرداخت لینک های دریافت محصولات را در ایمیل خود دریافت خواهید کرد.

تولید کننده: Udemy