Marketing Cloud Account Engagement (Pardot)

سرفصل های دوره

Comprehensive introductory course for Pardot and marketing automation basics

1 - Introduction

1 - Introduction to course

2 - Who is this course for

3 - Course overview

4 - Why am I qualified

2 - Course Goals

5 - Big picture introduction

6 - What is marketing automation

7 - Whats the big deal with Salesforce

8 - Goals for this course

3 - Terms and Foundation

9 - Introduction Terms and foundation

10 - Gabriel-Sales-MCAE-Glossary.pdf

10 - Glossary

11 - Cookie tracking

12 - Campaigns

13 - Marketing basics

4 - Tour

14 - Introduction Tour

15 - Classic vs Lightning

16 - Navigation and terms

17 - Gabriel-Sales-MCAE-Search-Guide.pdf

17 - Where to find help

5 - Diving In Prospects

18 - Prospects overview

19 - Prospect details

20 - Prospect audits

6 - Capturing Leads From Your Website Forms

21 - Forms vs Form Handlers

22 - Form introduction and naming

23 - Fields

24 - Look and feel

25 - Completion actions

26 - Form Handler

27 - Magic of completion actions

7 - Landing Pages

28 - Introduction Landing pages

29 - Naming

30 - Form

31 - Content layout

32 - Content and saving

8 - Email Template

33 - Marketing checkin

34 - Email overview

35 - Start the template

36 - Editing the template

37 - Gabriel-Sales-MCAE-Email-Checklist.pdf

37 - More on templates and publishing

38 - Sending options within the template

9 - Lists and Sending

39 - Lists Part 1

40 - Lists Part 2

41 - Sending emails

42 - List emails

43 - Engagement Studio Part 1

44 - Engagement Studio Part 2

45 - Sending emails through completion actions

10 - Automations

46 - Introduction to automations

47 - Automation rules

11 - Admin Support and Resources

48 - Admin and support

49 - Pardot reporting

50 - Salesforce reports

51 - YouTube search tips and additional resources

52 - Gabriel-Sales-MCAE-Email-Checklist.pdf

52 - Gabriel-Sales-MCAE-Glossary.pdf

52 - Gabriel-Sales-MCAE-Search-Guide.pdf

52 - Lets stay connected Links.txt

52 - Recap and how to learn more

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تولید کننده: Udemy-Training