Market Research | Complete Marketing Research Course 2022

سرفصل های دوره

Competitor Analysis, Market Research Analysis, Marketing Analytics, Consumer Analytics, Conversion Rate Optimization

1 - Introduction to Market Research

1 - Introduction to Market Research

2 - 3 Types of Market Research

3 - 3 Types of Data

4 - Two Pointers for Market Research

2 - Exploratory Market Research

5 - Exploratory Research

6 - Example Arthritis Supplement Branding Based on Exploratory Interviews

7 - Interviewing Potential Buyers B2B

8 - Writing Case Studies

9 - Case Study Interview Questions.html

3 - Competitor Analysis

10 - 1Page Competitor Analysis Template

10 - 1-Page-Competitive-Analysis-Template.docx

11 - 1-Page-Competitive-Analysis-Template.docx

11 - Competitive Analysis 1

12 - Competitive Analysis 2

13 - Spying on Competitors Ads LinkedIn.html

14 - Spying on Competitors Ads Facebook.html

15 - PART 1 Competitive Analysis

16 - PART 2 Competitive Analysis

17 - PART 3 Competitive Analysis Customer Captivity

18 - PART 4 Competitive Analysis Marketing Strategy & Tactics

4 - Descriptive Market Research

19 - Descriptive Market Research 1

20 - Descriptive Market Research 2

21 - EvidenceBased Website Copywriting

22 - Collecting B2B Survey Responses

23 - B2B-Research-Spreadsheet.xlsx

23 - Surveying B2B Buyers Quantitative Research

24 - Diagnosing Problems 1

25 - Diagnosing Problems 2

26 - Advanced Considerations in B2B Funnels

27 - Calculating Sales Velocity

28 - Viral KPIs in LinkedIn

29 - Using LinkedIn Ads for Research

5 - Causal Market Research

30 - Introduction to Casual Market Research

31 - 3 Things Worth Testing with Direct Response

32 - AB Testing in Facebook.html

33 - Where to Use LinkedIn for Research

6 - Sizing Markets & Sizing Demand

34 - Introduction to Sizing Markets & Sizing Demands

35 - Investor Marketing

36 - Introduction to Market Sizing

37 - Sizing Markets with Investor Relations

38 - Sizing Markets with Social Media Advertising

39 - Estimating Demand with ProfitGuru

40 - Estimating Demand with Google Keyword Planner

41 - Be Careful with Using Views Reviews and Subscribers

42 - Sizing Book Demand with KDSPY

43 - Sizing Podcast Markets

44 - Sizing Markets with Panel Data

45 - Absolute s Matter more than Relative s

46 - The Uniqueness Trap

7 - Research on How Brands Grow Market Research

47 - Introduction to Research on How Brands Grow

48 - How Brands Grow Part 1

49 - 7 Rules for Brand Growth

50 - Notes from Byron Sharp

51 - Marketing Laws

8 - Customer Decision Journey Market Research

52 - Intro to Customer Decision Journey Research

53 - Customer Decision Journey Part 1

54 - Customer Decision Journey Part 2

55 - Customer Decision Journey Part 3

9 - Conversion Rate Optimization

56 - Intro to Conversion Rate Optimization

57 - Strategic Thinking for Conversion Rate Optimization

58 - Assignment Audience Insights

59 - Onsite Surveys

60 - Survey Example

61 - Conversion Rate Optimization Mistake

62 - Easiest Way to Boost Conversion Rates

63 - Dramatic CTA Changes

64 - Levels of Testing

65 - Offer Testing

66 - Time To Convert

67 - 30 Day Drip with Webinar

68 - Assignment Webinar.html

69 - 6 Principles

70 - Analytics Mistakes

71 - Ungated Videos

72 - Provide Options

73 - Provide Options through Retargeting

74 - Address Objections

75 - Dont Gate Your Content

76 - Testing Creative Strategies

77 - AB Testing Pages

78 - AB Testing Pages 2

79 - AB vs ABN vs Multivariate Testing.html

80 - General Rule of Thumb

81 - CRO Software

82 - Optimizing Based on Stages of Awareness

83 - Funnel Content Testing

84 - Funnel Example

85 - Pricing Page Testing

86 - Audio Testing

87 - PQLs

88 - Social Sign On

89 - Live Chat CRO

90 - Cancellation

91 - Interactive Content

10 - Marketing Psychology

92 - Intro to Marketing Psychology

93 - Why obsolete frameworks like the 4Ps and MyersBriggs stick around

94 - How to change peoples minds using Jonah Bergers psychology framework

95 - How to change peoples minds psychology example

96 - Incrementalism

97 - Reciprocity

98 - Scarcity

99 - Visibility

100 - Toilet Paper Psychology

101 - Familiarity Likeability & Influence

102 - Product Marketing Pricing Psychology.html

103 - Virality

104 - Persuasion & Influence

105 - Habit Formation

11 - Finding Buyers & Partners Market Research

106 - Intro to Finding Buyers & Partners

107 - Sales Navigator

108 - Sales Navigator WalkThrough

109 - Influencer Marketing

110 - Your list and why personas arent adequate

111 - Pointless personas.html

112 - The best approach

113 - Finding or buying a list

114 - Rent a list

115 - Build a list from scratch continued

116 - Your List Conclusion

117 - Compile or build a list

12 - Data & Media

118 - Intro to Data & Media

119 - Data Driven Cold Email Insights.html

120 - Measuring Success

121 - Frequency Ad Recall & Purchase Intent

122 - Brand Marketing Measurements & Mistakes

123 - A Million Impressions Campaign Example

124 - LinkedIn Advertising Benchmarks.html

125 - Website Data Insights

13 - Service Market Research

126 - Intro to Service Marketing

127 - Specialists Dominate 1

128 - Specialists Dominate 2

129 - Research 1

130 - Research 2

131 - Assignment Research.html

14 - Product Market Analytics

132 - Intro to Product Marketing Analytics

133 - Measuring Success

134 - Digital Marketing Analytics Part 1

135 - Digital Marketing Analytics Part 2

136 - Customer Analytics Part 1

137 - Customer Analytics Part 2

138 - Value Propositions & Demand Generation Part 1

139 - Value Propositions & Demand Generation Part 2

140 - Product Analytics

141 - Broad Market Analytics Part 1

142 - Broad Market Analytics Part 2

143 - Pricing & Profit Part 1

144 - Pricing & Profit Part 2

145 - Advertising & Media Part 1

146 - Advertising & Media Part 2

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تولید کننده: Udemy-Training