Logo Design: Breaking Down the Process

This course takes you through the journey of deconstructing the creative process, specifically focused on the art of logo design. Instructor Von Glitschka begins by showing you the basics of thumbnail drawing and ideation before turning to more advanced topics such as vector-building and branding. Learn how to select type styles, use both manual and automated methods to establish brand colors, communicate your brand's essence, and more. Along the way, discover practical strategies for presenting logo designs to clients, showcasing flexibility and visual communication, diversifying your assets, and developing a brand style guide as you grow. Well suited for graphic designers, branding specialists, marketing professionals, and anyone passionate about creative design, this course equips you with the skills you need to know to craft compelling logos and brand identities that stick.