Introduction to Digital Marketing for Beginners

سرفصل های دوره

"Learn SEO, Social Media, Email Marketing, and Content Strategy to Build a Strong Digital Presence"

1 - Introduction

1 - Introduction

2 - Module Descriptions

2 - Introduction to Digital Marketing

3 - Definition and importance in todays business landscape

4 - Comparison between traditional marketing and digital marketing

5 - Benefits of digital marketing for businesses

6 - Overview-of-key-digital-marketing-channels

6 - The Scope of Digital Marketing

7 - Current digital marketing trends and growth opportunities

8 - Who Can Benefit from Digital Marketing

9 - Freelancers solopreneurs and individuals

10 - Marketers and students looking to expand their skills

3 - Core Digital Marketing Channels

11 - What is SEO and why its important

12 - Onpage vs offpage SEO

13 - Basic SEO strategies keyword research content optimization backlinks

14 - Search Engine Marketing SEM

15 - Paid advertising strategies Google Ads

16 - Introduction to PayPerClick PPC

17 - Social Media Marketing

18 - How social media helps brands connect with their audience

19 - Basic social media strategies organic vs paid

4 - Email Marketing

20 - Importance of building an email list

21 - Email marketing platforms MailChimp Constant Contact

22 - Creating effective email campaigns subject lines segmentation calltoaction

5 - Content Marketing

23 - The role of content in digital marketing

24 - Types of content blogs videos infographics

25 - Basics of content strategy and planning

6 - Digital Marketing Strategy

26 - Building a Digital Marketing Strategy

7 - Analytics and Optimization

27 - Analytics and Optimization

28 - Getting Started with Digital Marketing

8 - Final Thoughts

29 - Encourage students to start small and experiment with digital marketing tools

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تولید کننده: Udemy