Influencer Marketing 2023: Win in Branding – Beginner To Pro

سرفصل های دوره

Social Media Influencers on Instagram, TikTok, YouTube, Facebook & more (With case studies, 50+ Examples, 40+ Templates)

1. Introduction

1. Curriculum What Will You Learn

2. Course Materials, Q&A, Certificate, etc.

3. Welcome, Who am I

2. What is Influencer Marketing

1. Intro

2. What is Influencer Marketing

3. History of Influencer Marketing

4. The benefits of Influencer Marketing

5. The Future of Influencer Marketing

3. Ways To Make Money With Influencer Marketing

1. Intro

2. Working For a Brand Roles and Salaries

3. Freelancing

4. Boost Your Brand or Product Ecom

5. Selling Influencer Data, Templates, etc.

6. Creating An Agency

7. Creating a Software

8. Outro

4. Influencer Types

1. Intro

2.1 Clash With Ash.html

2.2 Duolingo & Chipotle TikTok.html

2.3 Guillaume Moubeche.html

2. Social Platforms

3.1 Full Pepsi Commercial Starring Kendal Jenner.html

3.2 Function Of Beauty - Example 1.html

3.3 Function Of Beauty - Example 2.html

3.4 Glossier - Example 1.html

3.5 Glossier - Example 2.html

3.6 H&M - Example.html

3.7 Influencer Types By Followers - Table.xlsx

3. Nano, Micro, Macro, Mega Influencers

4.1 blogilates.html

4.2 Emma Chamberlain.html

4.3 Emma Chamberlain Louis Vuitton.html

4.4 Fit Girls Guide.html

4.5 Girl With No Job.html

4.6 Justine Snacks.html

4.7 Tasty.html

4. Theme Pages VS Personal Pages

5. Outro

5. Collaboration Types

1. Intro Collaboration Types

2.1 Lululemon 1.html

2.2 Lululemon 2.html

2.3 Lululemon 3.html

2.4 Lululemon 4.html

2.5 Lululemon 5.html

2.6 lululemon.com.html

2.7 Samsung Z Flip 3 Review.html

2. Fix-fee Build Trust

3.1 Instagram Sampling Example.html

3.2 TikTok Sampling Example.html

3. Sampling Show Off Your Product

4.1 Instagram & TikTok Examples.html

4.2 Instagram Example 2.html

4.3 YouTube Example.html

4. Affiliate Pay Commission, Boost Sales

5. Voluntary Free Content Generation

6. Dynamic Pricing (My Secret Method)

7. Outro

6. Find 1000s of Influencers Instantly

1. Intro

2.1 TikTok Creator Marketplace.html

2. Find TikTokers

3.1 Inflact.html

3.2 Toolzu.html

3. Find Instagrammers

4.1 Phantom Buster Results.csv

4.2 Twitter Advanced Search.html

4. Find Twitter Influencers

5.1 Apify.html

5.2 Apify - Google Search Results (1).xlsx

5.3 Apify - Instagram Profiles (1).xlsx

5. Find 1000s Instantly (Advanced)

6.1 Heepsy.html

6.2 InBeat.html

6.3 Influencers Club.html

6. Influencer Databases

7.1 Salesql.html

7. Find LinkedIn Influencers

8.1 Aspire.html

8.2 HypeAuditor.html

8.3 Influence Co.html

8.4 Upfluence.html

8. Influencer Platforms

9. Outro

7. Pick Right Influencers

1. Intro

2.1 Influencer Quality Checklist - Sheet1.csv

2.2 Influencer Quality Checklist.xlsx

2. Download The Checklist Here.html

3.1 Engagement Rate Formulas.docx

3. Engagement Rate & Fake Detection

4.1 FollowerAudit.html

4.2 GRIN Chrome Extention.html

4.3 Hype Auditor Free Tools.html

4.4 SocialBlade.html

4. Free Tools To Calculate Engagement

5. Account Quality

6. Target Audience (Demographics)

7. Branding

8. Sampling, Affiliate, and Payment

9. Risk Assessment

10. Outro

8. Reach 100s of Influencers

1. Intro

2. Emailing

3.1 20 Influencer Email Reach Out Templates.docx

3. 20 Influencer Email Templates!.html

4. Direct Messaging

5.1 20 Influencer DM Templates.docx

5. 20 Influencer Direct Message Templates!.html

6. Menagers & Agencies

7.1 Reach Out Messages For Managers Agencies.docx

7. Reach Out Messages For ManagersAgencies.html

8. Outro

9. Briefing Influencers & Creating Campaign

1. Intro

2.1 Content Links.docx

2. Setting Goals & Objectives

3.1 TikTok Creative Center.html

3. TikTok Creative Center

4.1 Facebook Ad Library.html

4. Facebook Ad Library

5.1 Briefs & Examples.docx

5. How To Brief Properly

6.1 Briefs & Examples - Intervention.docx

6. Content Intervention

7.1 Brief & Example.docx

7. Breif Example Ad Creative

8.1 Bottle Cap Challange 1.html

8.2 Bottle Cap Challange 2.html

8.3 Briefs & Examples - TikTok Challange.docx

8.4 Guess TikTok 1.html

8.5 Guess TikTok 2.html

8. Breif Examples TikTok Challenge

9.1 Briefs & Examples - YouTube.docx

9. Breif Examples - YouTube

10. Outro

10. Pricing & Negotiation

1. Intro

2. The Reality of Pricing

3. Factors Affecting Influencer Pricing

4. Negotiation Strategies

5. Outro

11. Legal & Payment

1. Intro

2. Types of Payments and Platforms

3. Legal Agreements and Contracts

4. Tax Considerations

5. Outro

12. Buying The Content Rights

1. Intro

2.1 Content Links.docx

2. Why Do We Need It

3. How To Obtain It Legally

4. What Is The Price Of It

5. Outro

13. Measuring Performance

1. Intro

2.1 Cheat Sheet - KPIs.csv

2.2 Cheat Sheet - KPIs.xlsx

2. What Are KPIs

3. KPIs in Influencer Marketing

4.1 How to Use UTM Links.html

4. How To Track Links

5. Comparing KPIs With Different Platforms

6. Excel Sheet KPI Cost Calculator

7.1 Influencer Cost-Effectiveness Calculator - Sheet1.csv

7.2 Influencer Cost-Effectiveness Calculator (1).xlsx

7. Download The Excel Sheet Here!.html

8. Outro

14. Case Study - Brand X

1. Intro

2. Drawing Overall Picture

3.1 Unboxing 1.html

3.2 Unboxing 2.html

3.3 Water Bottle Flip Challange 1.html

3.4 Water Bottle Flip Challange 2.html

3. Creating Campaign Strategy

4.1 Content Links.docx

4. Finding Influencers - TikTokers

5.1 Content Links.docx

5. Finding Influencer - Instagrammers

6. Finding Contact Information

7.1 Reach & Brief Messages.docx

7. Reaching Out & Giving Breif

8. Pricing & Content Rights

9. Measuring Performance

10. Outro

15. Case Study - LitFit

1. Intro

2.1 Campaign Strategy - Table.docx

2. Drawing Overall Picture

3. Understanding Affiliate Collaborations

4. Determine Affiliate Payout

5. Finding Influencers 1

6.1 Final File - YouTubers.csv

6.2 First File - YouTubers.csv

6. Finding Influencers 2

7.1 Adjust Help Center.html

7.2 Creating An Affiliate Program.docx

7.3 Refersion.html

7.4 Rewardful.html

7.5 Tapfiliate.html

7. Creating an Affiliate System

8.1 LitFit Affiliate Program Document.docx

8.2 LitFit OutReach Email.docx

8. Contacting Influencers

9. Outro

16. You Have Made It!

1. Congratulations! Now, You Are An Expert

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تولید کننده: Udemy