Google Analytics 4 (GA4): Become a Web Analytics Specialist!

سرفصل های دوره

Unlock the Power of Google Analytics 4: Your Journey from Setup to Data Mastery

01 - Introduction

001 Introduction to Web Analytics Unleashing the Power of Data

002 Mastering Web Analytics Unlocking Career Opportunities

003 Web Analytics Mastery From Basics to Advanced Techniques

004 How to study on Udemy effectively

005 How to use the Miro Board Checklists

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02 - New! Importance of web analytics

001 Web Analytics What Is It and Why Do We Need It

002 Types of web analytics

003 4 main steps in the web analytics process

004 Basic and Additional Web Analytics Tools

004 Web-Analytics-Tools.pdf

005 Content and social media analysis tools

006 Highly specialized tools, and tools for analyzing the traffic of competitor site

007 Web Analyst Profession

008 Professional skills and web analytics tools

009 Levels of professional competence

03 - New! Goals and Key Performance Indicators

001 Business goals according to the Smart methodology

002 Website conversions

003 Key Performance Indicators (KPI). Attraction

004 Performance indicators and interactivity

005 Cutting-edge-digital-marketing-Chapter-04-Web-analytics.pdf

005 Key Performance Indicators (KPI). Conversion metrics

005 Performance-indicators.pdf

006 A Road Map for Creating SMART Goals

006 Web-Analytics-Check-List.xlsx

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04 - New! Getting Started with Google Analytics 4

001 Google Analytics 4 vs. Universal Analytics

002 Google Analytics 4 account registration

003 Installing the Google Analytics 4 code on the web-site manually

004 Connecting Google Analytics 4 Property to Universal Analytics

005 Installing Google Analytics 4 code using Google Tag Manager

006 Installing Google Tag Assistant

007 Three important initial settings of Google Analytics 4

008 How to remove your internal IP data from Google Analytics 4 reports

009 An Overview of Google Analytics 4

010 About Google Tag Manager

011 How does Google Tag Manager work

012 Summary of the Chapter

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05 - New! Track Events with Google Analytics 4

001 Google Analytics 4 Event Tracking

002 Automatically Collected Events

003 Enhanced Event Measurement

004 Recommended Events

005 Custom Events

006 Set up Google Analytics 4 events with Tag Manager. Part 1

007 Set up Google Analytics 4 events with Tag Manager. Part 2

008 Registration of Custom Dimensions and Metrics in Google Analytics 4

009 DebugView in Google Analytics 4

010 Monitoring Events in DebugView

011 Creating or Modifying Events in Google Analytics 4

012 Conversion Tracking in Google Analytics 4

013 Limits with Google Analytics 4 Events

014 Event Naming Considerations for Google Analytics 4

015 Summary of the Chapter

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06 - Google Analytics 4 Setup

001 How to set up simple events in Google Analytics 4 using GTM

002 Advanced Analysis with Google Analytics 4 Exploration

003 How to Analyze your Target Audience in Google Analytics 4

004 Default Events and Conversions in Google Analytics 4

005 Comparisons or How to Set up Customer Segments in Google Analytics 4

006 How to link Google Ads and Google Analytics 4 accounts

007 How to Create Tag Links

07 - How to set up analytics for E-Commerce. Metrics

001 eCommerce module

002 Call tracking

003 How to optimize conversions with OptiMonk

004 Setting up analytics

005 Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website

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08 - How to set up automatic custom reports and notifications

001 How to set up automatic custom reports

002 CRM system and transactional analytics

003 Final checklist for analytics setup

09 - Alternative and Advanced Tools

001 API Connectors Process Your Data without Borders

002 Web Analytics Tools. Why Keep Your Options Open

003 Practical Analytics With Piwik PRO

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10 - CRO tools

001 The most effective CRO tools

002 Increasing conversions with better CRO funnel

003 The elements of the CRO process

004 A-B-testing.pdf

004 Essential parts of CRO

005 Best CRO strategies

006 The importance of site usability for conversions

007 Metrics to measure CRO

008 Ways to measure CRO

009 How to calculate CRO

010 The biggest CRO mistakes

011 Cutting-edge-digital-marketing-Chapter-04.pdf

011 Summary

012 How to Get Your Certificate

013 How to leave a review for this Course

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11 - BONUS

001 Bonus Lecture.html

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تولید کننده: Udemy