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Google Analytics 4 (GA4): Become a Web Analytics Specialist!

سرفصل های دوره

Unlock the Power of Google Analytics 4: Your Journey from Setup to Data Mastery


01 - Introduction
  • 001 Introduction to Web Analytics Unleashing the Power of Data
  • 002 Mastering Web Analytics Unlocking Career Opportunities
  • 003 Web Analytics Mastery From Basics to Advanced Techniques
  • 004 How to study on Udemy effectively
  • 005 How to use the Miro Board Checklists
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  • 02 - New! Importance of web analytics
  • 001 Web Analytics What Is It and Why Do We Need It
  • 002 Types of web analytics
  • 003 4 main steps in the web analytics process
  • 004 Basic and Additional Web Analytics Tools
  • 004 Web-Analytics-Tools.pdf
  • 005 Content and social media analysis tools
  • 006 Highly specialized tools, and tools for analyzing the traffic of competitor site
  • 007 Web Analyst Profession
  • 008 Professional skills and web analytics tools
  • 009 Levels of professional competence

  • 03 - New! Goals and Key Performance Indicators
  • 001 Business goals according to the Smart methodology
  • 002 Website conversions
  • 003 Key Performance Indicators (KPI). Attraction
  • 004 Performance indicators and interactivity
  • 005 Cutting-edge-digital-marketing-Chapter-04-Web-analytics.pdf
  • 005 Key Performance Indicators (KPI). Conversion metrics
  • 005 Performance-indicators.pdf
  • 006 A Road Map for Creating SMART Goals
  • 006 Web-Analytics-Check-List.xlsx
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  • 04 - New! Getting Started with Google Analytics 4
  • 001 Google Analytics 4 vs. Universal Analytics
  • 002 Google Analytics 4 account registration
  • 003 Installing the Google Analytics 4 code on the web-site manually
  • 004 Connecting Google Analytics 4 Property to Universal Analytics
  • 005 Installing Google Analytics 4 code using Google Tag Manager
  • 006 Installing Google Tag Assistant
  • 007 Three important initial settings of Google Analytics 4
  • 008 How to remove your internal IP data from Google Analytics 4 reports
  • 009 An Overview of Google Analytics 4
  • 010 About Google Tag Manager
  • 011 How does Google Tag Manager work
  • 012 Summary of the Chapter
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  • 05 - New! Track Events with Google Analytics 4
  • 001 Google Analytics 4 Event Tracking
  • 002 Automatically Collected Events
  • 003 Enhanced Event Measurement
  • 004 Recommended Events
  • 005 Custom Events
  • 006 Set up Google Analytics 4 events with Tag Manager. Part 1
  • 007 Set up Google Analytics 4 events with Tag Manager. Part 2
  • 008 Registration of Custom Dimensions and Metrics in Google Analytics 4
  • 009 DebugView in Google Analytics 4
  • 010 Monitoring Events in DebugView
  • 011 Creating or Modifying Events in Google Analytics 4
  • 012 Conversion Tracking in Google Analytics 4
  • 013 Limits with Google Analytics 4 Events
  • 014 Event Naming Considerations for Google Analytics 4
  • 015 Summary of the Chapter
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  • 06 - Google Analytics 4 Setup
  • 001 How to set up simple events in Google Analytics 4 using GTM
  • 002 Advanced Analysis with Google Analytics 4 Exploration
  • 003 How to Analyze your Target Audience in Google Analytics 4
  • 004 Default Events and Conversions in Google Analytics 4
  • 005 Comparisons or How to Set up Customer Segments in Google Analytics 4
  • 006 How to link Google Ads and Google Analytics 4 accounts
  • 007 How to Create Tag Links

  • 07 - How to set up analytics for E-Commerce. Metrics
  • 001 eCommerce module
  • 002 Call tracking
  • 003 How to optimize conversions with OptiMonk
  • 004 Setting up analytics
  • 005 Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website
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  • 08 - How to set up automatic custom reports and notifications
  • 001 How to set up automatic custom reports
  • 002 CRM system and transactional analytics
  • 003 Final checklist for analytics setup

  • 09 - Alternative and Advanced Tools
  • 001 API Connectors Process Your Data without Borders
  • 002 Web Analytics Tools. Why Keep Your Options Open
  • 003 Practical Analytics With Piwik PRO
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  • 10 - CRO tools
  • 001 The most effective CRO tools
  • 002 Increasing conversions with better CRO funnel
  • 003 The elements of the CRO process
  • 004 A-B-testing.pdf
  • 004 Essential parts of CRO
  • 005 Best CRO strategies
  • 006 The importance of site usability for conversions
  • 007 Metrics to measure CRO
  • 008 Ways to measure CRO
  • 009 How to calculate CRO
  • 010 The biggest CRO mistakes
  • 011 Cutting-edge-digital-marketing-Chapter-04.pdf
  • 011 Summary
  • 012 How to Get Your Certificate
  • 013 How to leave a review for this Course
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  • 11 - BONUS
  • 001 Bonus Lecture.html
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    تاریخ انتشار: ۲۸ آذر ۱۴۰۲
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