Google Ads Course for Beginners : A Step By Step Guide

سرفصل های دوره

Building Effective Campaigns with No Prior Experience. Launch, Learn, and Lead in the Digital Space.

1. Introduction to Google Ads

1.1 What is Google Ads.pdf

1. What is Google Ads

2.1 Importance of Google Ads.pdf

2. Importance of Google Ads for Online Advertising

2. Setting up a Google Ads Account

1. Creating Your Account

2. Navigating the Google Ads Dashboard

3. Basics of Pay-per-Click (PPC) Advertising

1.1 What is PPC.pdf

1. What is PPC

2. What is Ad Rank

3. What is Quality Score

4. Understanding How Bidding Works in Google Ads

4. Keyword Research & Selection

1. Tools to do Keyword Research Google Keyword Planner

2. Try to Understand Intent Behind Searchers Query

5. Creating Your First Google Search Ad Campaign

1. Creating the First Campaign

2. Understanding Broad Match Keyword Type

3. Understanding Phrase Match Keyword Type

4. Understanding Exact Match Keyword Type

5. Understanding Negative Keywords

6. Finalising the Keywords

7. Display Paths, Headlines & Descriptions & Publishing the First Campaign

8. Best Practices for Writing Effective Ads Headings & Descriptions.html

9. Sitelink Ad Extension

10. Callout Ad Extension

11. Understanding & Adding the Ad Extensions.html

12. Call Ad Extension

13. Promotions Ad Extension

14. Price Ad Extension

15. Structured Snippet Ad Extension

16. Lead Form Ad Extension

17. App Install Ad Extension

18. Publishing Your First Campaign

19. Disabling the Auto Extentions

20. Using Negative Keywords

21. Confused Which Ad Extension to Use .html

6. Running Display Ads

1. Creating the First Display Ads

2. Audience Segments

3. Demographics

4. Keyword Type

5. Topics Type

6. Placements Type

7. Crafting the Ad Copy, Choosing the Creatives & Publishing Your Display Campaign

7. Creating Youtube Ads

1. Why We Need to Run Ads on our Videos on Youtube .html

2. Lets Run Our First Youtube Ad

8. Creating App Install Campaign

1. Why We Need to Run App Install Ads .html

2. Lets Create Our First App Install Ad

9. Common Mistakes & How to Avoid Them

1. Mistakes to Avoid While Running Google Ads.html

10. Career Opportunities

1. Career paths with Google Ads expertise.html

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تولید کننده: Udemy