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E-commerce for Management Consultants & Business Analysts

سرفصل های دوره

A practical guide on how to model, analyze and improve e-commerce businesses


01 - Introduction
  • 001 Introduction
  • 002 How the course is organized
  • 003 A little bit about me
  • 004 How to deal with Blurry image
  • 005 How to reach additional resources
  • external-links.txt

  • 02 - Essential Concepts
  • 001 Essential Concepts Introduction
  • 001 E-commerce-v21-upload-version.pdf
  • 002 Introduction to e-commerce
  • 003 Examples of e-commerce businesses
  • 004 Logic flow of customers in e-commerce
  • 005 Main KPIs for e-commerce
  • 006 Main challenges in e-commerce
  • 007 E-commerce financial model the Basic Version
  • 007 e-commerce-ENv2.xlsx

  • 03 - Modeling Cash Flow in e-commerce
  • 001 Essential-Finance-Accounting-v22-upload-version.pdf
  • 001 Modeling Cash Flow in e-commerce Introduction
  • 002 Cosmetics E-commerce Case Introduction
  • 003 Cosmetics E-commerce Data Available
  • 003 E-commerce-model-with-CFv8-Empty.xlsx
  • 004 Cosmetics E-commerce Sales & Margin & Head Office Costs
  • 004 E-commerce-model-with-CFv8-Partial.xlsx
  • 005 Cosmetics E-commerce P&L
  • 006 Cosmetics E-commerce How to get from Net Profit to Cash Flow
  • 007 Cosmetics E-commerce Some comments on Working Capital
  • 008 Cosmetics E-commerce Back to Excel
  • 008 E-commerce-model-with-CFv8-Partial.xlsx
  • 009 Cosmetics E-commerce Working Capital, Capex, Debt
  • 009 E-commerce-model-with-CFv8.xlsx
  • 010 Cosmetics E-commerce Cash Flow
  • 011 Cosmetics E-commerce Interest Received
  • 012 Cosmetics E-commerce How to create a Flexible Model
  • 012 E-commerce-model-with-CFv8-Flexi-Version.xlsx

  • 04 - Funnel Analysis
  • 001 Funnel Analysis Introduction.html
  • 002 What is Funnel Analysis Introduction
  • 003 Definition of a Funnel Analysis
  • 004 How to use a funnel analysis
  • 005 How to present a Funnel
  • 006 E-commerce Sales Funnel
  • 007 Potential Improvements in e-commerce Case Introduction
  • 008 E-commerce-sales-funnel-improvement-v2-Empty.xlsx
  • 008 Potential Improvements in e-commerce Data Available
  • 009 E-commerce-sales-funnel-improvement-v2.xlsx
  • 009 Potential Improvements in e-commerce Solution

  • 05 - Sales Funnels by Cohorts
  • 001 Funnel Analyses by Cohorts Introduction
  • 002 Cohort Analysis
  • 003 Sales funnels by cohorts
  • 004 Sales Funnel by Cohorts in Consulting Firm Case Introduction
  • 005 Cohort-Sales-Funnel-consultingv3-Empty.xlsx
  • 005 Sales Funnel by Cohorts in Consulting Firm Data Available
  • 006 Cohort-Sales-Funnel-consultingv3.xlsx
  • 006 Sales Funnel by Cohorts in Consulting Firm Solution

  • 06 - Advanced model of e-commerce
  • 001 Advanced Modeling of E-commerce
  • 002 Fashion E-commerce Case Introduction
  • 003 E-commerce-model-Fashion-v7-Empty.xlsx
  • 003 Fashion E-commerce Data Available
  • 004 E-commerce-model-Fashion-v7-up-to-Gross-Margin.xlsx
  • 004 Fashion E-commerce Traffic, Sales & Gross Margin
  • 005 E-commerce-model-Fashion-v7-up-to-SM-Costs.xlsx
  • 005 Fashion E-commerce Cost of Acquring Customers
  • 006 E-commerce-model-Fashion-v7-up-to-PL.xlsx
  • 006 Fashion E-commerce P&L
  • 007 E-commerce-model-Fashion-v7-up-to-Debt.xlsx
  • 007 Fashion E-commerce Working Capital, Capex, Debt
  • 008 E-commerce-model-Fashion-v7.xlsx
  • 008 Fashion E-commerce Cash Flow

  • 07 - Customer Acquisition
  • 001 Customer Acquisition Introduction
  • 002 Customer Acquisition Definition
  • 003 Cost reduction framework
  • 004 How to lower Customer Acquisition (CAC)
  • 005 Customer Lifetime Value (LTV)
  • 006 How to increase LTV Examples
  • 007 How to increase LTV General Framework
  • 008 Payback Time
  • external-links.txt

  • 08 - 2-sided markets (marketplaces)
  • 001 Introduction to 2-sided market
  • 002 Examples of 2-sided market businesses
  • 003 Logic flow of customers in 2-sided market
  • 004 Main KPIs for 2-sided market
  • 005 Main challenges in 2-sided market
  • 006 2-sided market financial model Basic version
  • 006 marketplace-EN.xlsx
  • 007 Marketplace Sales Funnel

  • 09 - Multichannel
  • 001 Multichannel Introduction.html
  • 002 What is multichannel
  • 003 Main problems with multichannels
  • 004 Pricing dilemma Problem
  • 005 Pricing dilemma Solution
  • 006 Cannibalization of sales by offline Introduction
  • 007 Cannibalization of sales by online Introduction
  • 008 Cannibalization of sales Case Study
  • 009 Cannibalization of sales Tips how to estimate it
  • 010 Cannibalizationv4.xlsx
  • 010 Cannibalization of sales Case Study Calculation in Excel
  • external-links.txt

  • 10 - Conclusions
  • 001 Bonus Lecture.html
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    تاریخ انتشار: ۱۲ آذر ۱۴۰۲
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