E-commerce for Management Consultants & Business Analysts

سرفصل های دوره

A practical guide on how to model, analyze and improve e-commerce businesses

01 - Introduction

001 Introduction

002 How the course is organized

003 A little bit about me

004 How to deal with Blurry image

005 How to reach additional resources

external-links.txt

02 - Essential Concepts

001 Essential Concepts Introduction

001 E-commerce-v21-upload-version.pdf

002 Introduction to e-commerce

003 Examples of e-commerce businesses

004 Logic flow of customers in e-commerce

005 Main KPIs for e-commerce

006 Main challenges in e-commerce

007 E-commerce financial model the Basic Version

007 e-commerce-ENv2.xlsx

03 - Modeling Cash Flow in e-commerce

001 Essential-Finance-Accounting-v22-upload-version.pdf

001 Modeling Cash Flow in e-commerce Introduction

002 Cosmetics E-commerce Case Introduction

003 Cosmetics E-commerce Data Available

003 E-commerce-model-with-CFv8-Empty.xlsx

004 Cosmetics E-commerce Sales & Margin & Head Office Costs

004 E-commerce-model-with-CFv8-Partial.xlsx

005 Cosmetics E-commerce P&L

006 Cosmetics E-commerce How to get from Net Profit to Cash Flow

007 Cosmetics E-commerce Some comments on Working Capital

008 Cosmetics E-commerce Back to Excel

008 E-commerce-model-with-CFv8-Partial.xlsx

009 Cosmetics E-commerce Working Capital, Capex, Debt

009 E-commerce-model-with-CFv8.xlsx

010 Cosmetics E-commerce Cash Flow

011 Cosmetics E-commerce Interest Received

012 Cosmetics E-commerce How to create a Flexible Model

012 E-commerce-model-with-CFv8-Flexi-Version.xlsx

04 - Funnel Analysis

001 Funnel Analysis Introduction.html

002 What is Funnel Analysis Introduction

003 Definition of a Funnel Analysis

004 How to use a funnel analysis

005 How to present a Funnel

006 E-commerce Sales Funnel

007 Potential Improvements in e-commerce Case Introduction

008 E-commerce-sales-funnel-improvement-v2-Empty.xlsx

008 Potential Improvements in e-commerce Data Available

009 E-commerce-sales-funnel-improvement-v2.xlsx

009 Potential Improvements in e-commerce Solution

05 - Sales Funnels by Cohorts

001 Funnel Analyses by Cohorts Introduction

002 Cohort Analysis

003 Sales funnels by cohorts

004 Sales Funnel by Cohorts in Consulting Firm Case Introduction

005 Cohort-Sales-Funnel-consultingv3-Empty.xlsx

005 Sales Funnel by Cohorts in Consulting Firm Data Available

006 Cohort-Sales-Funnel-consultingv3.xlsx

006 Sales Funnel by Cohorts in Consulting Firm Solution

06 - Advanced model of e-commerce

001 Advanced Modeling of E-commerce

002 Fashion E-commerce Case Introduction

003 E-commerce-model-Fashion-v7-Empty.xlsx

003 Fashion E-commerce Data Available

004 E-commerce-model-Fashion-v7-up-to-Gross-Margin.xlsx

004 Fashion E-commerce Traffic, Sales & Gross Margin

005 E-commerce-model-Fashion-v7-up-to-SM-Costs.xlsx

005 Fashion E-commerce Cost of Acquring Customers

006 E-commerce-model-Fashion-v7-up-to-PL.xlsx

006 Fashion E-commerce P&L

007 E-commerce-model-Fashion-v7-up-to-Debt.xlsx

007 Fashion E-commerce Working Capital, Capex, Debt

008 E-commerce-model-Fashion-v7.xlsx

008 Fashion E-commerce Cash Flow

07 - Customer Acquisition

001 Customer Acquisition Introduction

002 Customer Acquisition Definition

003 Cost reduction framework

004 How to lower Customer Acquisition (CAC)

005 Customer Lifetime Value (LTV)

006 How to increase LTV Examples

007 How to increase LTV General Framework

008 Payback Time

external-links.txt

08 - 2-sided markets (marketplaces)

001 Introduction to 2-sided market

002 Examples of 2-sided market businesses

003 Logic flow of customers in 2-sided market

004 Main KPIs for 2-sided market

005 Main challenges in 2-sided market

006 2-sided market financial model Basic version

006 marketplace-EN.xlsx

007 Marketplace Sales Funnel

09 - Multichannel

001 Multichannel Introduction.html

002 What is multichannel

003 Main problems with multichannels

004 Pricing dilemma Problem

005 Pricing dilemma Solution

006 Cannibalization of sales by offline Introduction

007 Cannibalization of sales by online Introduction

008 Cannibalization of sales Case Study

009 Cannibalization of sales Tips how to estimate it

010 Cannibalizationv4.xlsx

010 Cannibalization of sales Case Study Calculation in Excel

external-links.txt

10 - Conclusions

001 Bonus Lecture.html

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تولید کننده: Udemy