Digital Marketing Strategy Bundle: 7 practical courses in 1!

سرفصل های دوره

Grow your business with Digital Marketing, Content Marketing, SEO, SMM, Email Marketing, Google Ads and Google Analytics

1. Digital Marketing Strategy. How to grow your business with digital marketing

1.1 Digital Marketing Strategy Template.html

1.2 The Checklists - Miro Board.html

1.3 TOP Digital Marketing Blogs.pdf

1.4 TOP Digital Marketing Books.pdf

1.5 TOP Digital YouTube Marketing Channels.pdf

1.6 TOP Googles Tools for Digital Marketer.pdf

1.7 TOP Tools for Digital Marketer.pdf

1. What is a digital marketing strategy

2. How to Study on Udemy Effectively

3. Formation of a Digital Advertising strategy. The key digital marketing questions.html

4. Who Are We How to Form a Mission

5.1 Cutting-edge digital marketing.pdf

5.2 Marketing Warfare By Al Ries, Jack Trout.html

5. Product What Do We Offer

6.1 Miro Board Checklists.html

6. How to use the Miro Board Checklists

7. Digital Marketing Strategy. Section 1 Review.html

2. Competitive Analysis

1.1 Competitors Research Homework.html

1.2 The Checklists.html

1. Why is competitive analysis important

2.1 Similarweb.com.html

2. How to use SimilarWeb.

3. How bad is your website now How much traffic do your competitors get.html

4.1 Semrush.html

4. How to use SemRush for traffic analysis on search engines

5.1 Serpstat.html

5. How to use Serpstat to find out more about your competitors

6. Competitive Analysis tools for the platforms Facebook, Instagram, and Youtube

7.1 Keeping tabs on your competitors with SE Ranking.html

7. Competitive Analysis Practice

8. Competitive Analysis. Section 2 Review..html

3. How to Measure Results and Why Analytics Matter

1.1 The Checklists.html

1. Why do your expectations for digital marketing and reality not coincide

2.1 Google Analytics.html

2. How to use Google Analytics to your advantage.

3. The importance of a CRM system.

4. The different types of clients.

5. Social media statistics and opportunities to analyze the target audience.

6. Portraits of an audience and filling in your table.

7. Analytics tools and Target Audience. Section 3 Review..html

4. Media planning and budgeting is a strategic process

1.1 The Checklists.html

1. See Think Do Care.

2. Sources of traffic for each niche.

3. Why do you need a media plan

4. Google Display Network.

5. Facebook Media Planning.

6.1 AppMagic.html

6.2 AppRadar.html

6.3 Appsflyer.html

6.4 AppTweak.html

6.5 Google Analytics.html

6.6 SplitMetrics Acquire.html

6.7 SplitMetrics Optimize.html

6. Mobile marketing intro. Splitmetrics Screencast

7.1 Cutting-edge digital marketing_Chapter 01.pdf

7.2 Cutting-edge digital marketing_Chapter 02.pdf

7.3 TOP Digital Marketing Books.pdf

7. Optimization.

5. Google Ads. How to drive sales with PPC

1.1 Google Ads Check-list.xlsx

1.2 The Checklists in Miro.html

1. Advantages of Google Ads.

2. How does Google Ads work The main bidding rules.

3.1 Google Ads.html

3. Start your first Google Ads Campaign.

4. How to contact Google Ads Support

5. How to create your first search ad campaign

6.1 Google Ads Keyword Planner.html

6. Keywords Research in Google Ads. Google Keyword Planner.

7.1 Google Trends.html

7. How to use Google Trends to understand your search demand seasonality

8.1 SEMRush.html

8. How to do efficient keyword research with non-Google tools. Semrush.

9. How to group keywords

10. How to create your first ad

11. Ad Extensions.

12. Google Ads Bidding Strategies.

13.1 Google Ads Editor.html

13. How to work with Google Ads Editor

14.1 Google mobile-friendly tool.html

14.2 PageSpeed Insights.html

14.3 Pingdom Tools.html

14. Your page speed and mobility as a crucial part of your Quality Score.

15. Summary.

6. Content Marketing Strategy. How to create content that sells!

1.1 The Checklists.html

1. Key trends in Content Marketing

2.1 Content Marketing Check List_Template (3).xlsx

2. Content Marketing checklist. Content Plan

3. 7 Strategical questions

4. Two approaches to forming a Content Plan

5.1 Google Trends.html

5. What kinld of Content should you create How to search for popular Content Goo

6.1 Exploding Topics.html

6. How to search for popular topics Exploding Topics

7.1 Serpstat.html

7. How to search for key words Serpstat

8.1 Buzzsumo.html

8. How to search what Content of competitors is popular Buzzsumo

9.1 AnswerThePublic.html

9. How to collect search queries AnswerThePublic

10.1 Keywordtool.io.html

10. How to search for key words Keywordtool.io

11. How to create Content that helps to sell on Marketplaces

12. Search Engine Optimization

13. Ever living Content

14.1 InVideo.html

14.2 InVideo Blog.html

14.3 InVideo Templates and Tips.html

14. Video Content. InVideo Screencast

15. Content Marketing for B2B

16. Expert Marketing or Reputation Marketing

17. See Think Do Care Model

18. Content Plan

19. Summary of Content Marketing Strategy

7. SEO Strategy. How to gain organic traffic from search engines

1.1 What does SEO stand for in marketing.html

1. What is search engine optimization

2.1 Checklist SEO.xlsx

2.2 The Check list in Miro.html

2. SEO checklist.html

3.1 SimilarWeb.html

3. SimilarWeb service overview. Learn how to analyze traffic and study the market.

4.1 SemRush.html

4. SemRush overview. Traffic analysis. Comparison with competitors. Niche research.

5. The Pros and Cons of search engine optimization and PPC advertising.

6. How do search engines work

7. Website and Content The Basics of SEO

8. How to check site availability Uptimerobot service overview

9. What is a search engine index Site visibility.

10. Analytic tools to measure website loading speed and mobile friendliness.

11. Basic SEO tools. Google Search Console Review

12.1 Ahrefs Webmaster Tool.html

12. Website Audit with Ahrefs Webmaster Tool

13.1 How to use Surfers Grow Flow to Boost Organic Traffic.html

13.2 How to use Surfers Grow Flow to Maintain Ranking on Google.html

13.3 Surfer SEO Grow Flow tool.html

13. Regular SEO Audits

14. Traffic Analysis with Google Analytics.

15.1 Ahrefs.html

15.2 Website Traffic Checker See traffic estimates for any website or webpage..html

15. Any Sites Traffic Analysis with Ahrefs

16. Server response codes. 3 golden SEO rules that everyone breaks.

17. Content and uniqueness

18.1 How to use Surfers Grow Flow to Boost Organic Traffic.html

18.2 How to use Surfers Grow Flow to Maintain Ranking on Google.html

18.3 SurferSEO Content Editor tool.html

18. How to create SEO articles as a PRO

19. How to choose keywords for your site.

20.1 Smartproxy.html

20.2 Smartproxy blog.html

20.3 Start guide for Smartproxy.html

20.4 Useful video by Smartproxy.html

20. How to use proxy for your SEO-promotion

21.1 20 pro tips on using SE Ranking.html

21.2 SE Ranking.html

21. SE Ranking, SEO tool. How to monitor keyword ranking

22. Internal optimization. Where and how to place keywords.

23. Links. Ahrefs service overview

24.1 Majestic.html

24. Analysis of links. Majestic service overview

25. Where to get links

26.1 10 Content Marketing Tools You Should Be Using in 2022.html

26.2 9 Easy Link Building Strategies (That Anyone Can Use).html

26.3 How to Get Backlinks 15 Proven Tactics.html

26.4 I Just Deleted Your Outreach Email Without Reading. And NO, I Dont Feel Sorry..html

26.5 Keyword Difficulty How to Estimate Your Chances to Rank.html

26.6 The Simple (But Complete) Guide to Video Marketing.html

26. Linkbuilding tactics

27.1 What is a Backlink How to Get More Backlinks.html

27. Analyzing your site and competitors

28. Case study. The analysis of competitors

29.1 SEO+Strategy+2021.pptx.pdf

29. The Fourth Level of the SEO Pyramid UX, Brand, Social.

8. Social Media Marketing Strategy. How to grow your business with SMM

1.1 SMM+Strategy_Template.xlsx

1.2 The Checklist in Miro.html

1. What is Social Media Marketing

2.1 SimilarWeb.html

2. What social networks should your business be on

3.1 Facebook Ads Manager.html

3. Learn how to determine the volume of a Facebook audience

4.1 Semrush.html

4.2 SimilarWeb.html

4. Why conduct a competitive analysis

5.1 Fanpage Karma.html

5.2 LikeAlyzer.html

5. Services for Facebook analysis Fanpage Karma, Likealyzer, FB Analytics.

6.1 Facebook for Industries.html

6. Facebook for Industries

7. Facebook Ads Library

8.1 HypeAuditor.html

8.2 SmartMetrics.html

8. Analysis of Instagram pages Hypeauditor, Mintor.io, Smartmetrics.

9.1 Trendhero.html

9. Analysis of Instagram Trendhero

10.1 Creators Studio.html

10. Instagram Audience Insights

11.1 Minter.io.html

11.2 Social Blade.html

11.3 Tube Buddy.html

11.4 vidIQ.html

11. Services for YouTube analysis SocialBlade.

12.1 SMM+Strategy_Template.xlsx

12. Practice competitive analysis. How to fill out a strategy table.

13.1 TikTok Creator Portal.html

13. TikTok for Creators - How to analyze TikTok

14. Why use social networks Setting SMART goals. The SIM card method

15.1 Bitly.html

15.2 Campaign URL Builder.html

15. How many applications have you received from social networks

16. How to track the effectiveness of social networks

17.1 Google Analytics.html

17. Who is your target audience

18.1 Ahrefs.html

18.2 BuzzSumo.html

18. What content works in SMM Competitive analysis.

19. What content is selling PNP principle.

20. Video content and how to optimize it.

21. How to get three units of content from one video

22.1 SMM+Strategy_Template.xlsx

22. How to form a content plan

23.1 BuzzSumo.html

23. Promoting content organically. Working with influencers.

24.1 Facebook Ads Manager.html

24. Working with communities and targeted advertising.

25.1 SemanticForce.html

25. Social media reputation management. What do users write about you

26. Review of the material.

27. Conclusions and results

9. Email Marketing an Effective Tool to Generate More Sales

1.1 Email marketing checklist.xlsx

1.2 Email Marketing.pdf

1.3 The Checklists in Miro.html

1.4 Top 10 Benefits of Email Marketing for Any Business.html

1. Introduction to Email Marketing

2. Spam vs Email Marketing

3. How to Build Your Customer Database Subscription forms and mailing lists

4. Personal data protection. GDPR. Privacy Policy

5. Five reasons why customers should subscribe to your newsletters

6. Types of Emails. Part 1. Trigger Emails

7.1 14 Types of Emails You Need to Use in Your Marketing Strategy.html

7. Types of Emails Part 2. Welcome, Confirmation, Abandoned Carts, Promo etc.

8.1 How to Send an Email Campaign Using Segmentation.html

8.2 How to Use Mailing List Segmentation for More Relevant Campaigns.html

8.3 SendPulse.html

8. Database Segmentation

9. Email Anatomy

10.1 SendPulse.html

10. Practical lesson on how to set up your first email campaign. SendPulse Interface

11.1 How to Prevent Emails from Going to Spam The Ultimate Guide.html

11. How to prevent emails from going to spam

12. How to measure email marketing performance

13. Google Analytics, URL Builder, Bit. ly for measuring email campaigns

14. Google Postmaster - a tool to analyze email performance

15. Email Marketing Wrap-Up

16.1 Сhatbots for your business.html

16. Chatbots

17. Email Marketing. Complementary Reading.html

18. Summary of the Email Marketing Section

10. Google Analytics. How to improve your Marketing

1.1 The Checklists in Miro.html

1. Introduction to Web Analytics

2.1 Web Analytics Check List.xlsx

2. Web analytics checklist

3. Key Performance Indicators (KPI). Attraction and Interactivity

4. Key Performance Indicators (KPI). Conversion metrics

5. Web analytic systems and Google Analytics Tools

6. How to set up Google Tag Manager

7. How to Create Tag Links

8.1 How to install Google Analytics A step-by-step guide.html

8. How to link Google Analytics and Google Ads accounts

9. How to link Google Ads and GA4 accounts

10. How to set up goals and events

11. How to set up simple events in Universal Analytics using GTM

12. Site search

13. How to set up Analytics for eCommerce module

14. What is Call tracking And why do you need it

15.1 The Ultimate Guide to Creating High-Converting Popups.html

15. How to optimize conversions with OptiMonk

16. Understanding sequences

17. Setting up Analytics

18. Calculated metrics

19. How to set up automatic custom reports

20. Performance analysis and custom notifications

21. How to create custom segments

22. How to set up Filters

23. CRM system and transactional analytics

24. User Behavior Analysis

25.1 Plerdy.html

25. Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website

26. Final checklist for analytics setup

27. An Overview of Google Analytics 4

28. How to remove your internal IP data from GA4 reports

29. How to set up simple events in GA4 using GTM

30. Advanced Analysis with GA 4 Exploration

31. How to Analyze your Target Audience in GA 4

32. Default Events and Conversions in GA 4

33. Comparisons or How to Set up Customer Segments in GA 4

34. Summary

11. Web Analytics with Similarweb

1.1 Similarweb.html

1. Introduction to Similarweb

2. How can Similarweb help you in Digital Marketing

3. Meet free service - Similarweb.com

4. Marketing Intelligence solution

5. Research Intelligence solution

6. Shopper Intelligence Solution

12. CRO tools

1.1 6 custom Google Analytics reports you should use for every CRO project.html

1.2 CRO Tools.html

1. The most effective CRO tools

2.1 Ecommerce Conversion Funnel.html

2. Increasing conversions with better CRO funnel

3. The elements of the CRO process

4.1 A_B+testing.pdf

4.2 How to Do AB Testing 15 Steps for the Perfect Split Test.html

4. Essential parts of CRO

5.1 CRO Techniques and strategies to optimize your conversion rate.html

5.2 Developing a conversion rate optimization strategy.html

5. Best CRO strategies

6.1 Google Analytics Standard Reports Series Behavior Reports.html

6.2 How to Use Google Analytics Behavior Reports to Optimize Your Content.html

6. The importance of site usability for conversions

7. Metrics to measure CRO

8.1 9 of CROs Most Critical Metrics to Measure.html

8.2 Measure your CRO impact what, how, and when to test.html

8. Ways to measure CRO

9.1 Conversion Optimization Guide.html

9.2 Conversion Rate Calculator.html

9. How to calculate CRO

10. The biggest CRO mistakes

13. Q&A and Additional Materials

1. What is the most effective tool for beginners in digital marketing

2. Which tools can support real estate consultants

3. What is the roadmap to becoming successful in digital marketing

4. How can you start your career in digital marketing with no investments

5. How to get customers when you are new in digital marketing

6. What do you need to be good in the tech world

7. How to become an SEO professional

8. What are the useful digital marketing courses for beginners

9. TOP 22 Digital Marketing Tools in 2022

10. How to Grow your Business Globally

11. How to Leave a Review for the Course

12. How to Get Your Certificate for this Course

14. BONUS

1. BONUS Lecture.html

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