Digital Marketing for Entrepreneurs: Foundation & Strategies

سرفصل های دوره

An Introductory Level, Mini Course, on SEO, Digital Marketing, Social Media Advertising and PPC Ads.

1 - Introduction

1 - Introduction

2 - General Housekeeping

3 - Understanding Digital Marketing

4 - Why Digital Marketing Is Important

5 - The Audiences You Can Reach With Digital Marketing

6 - Digital Marketing and The Customers Journey

2 - The Digital Marketing Shift

7 - Embracing The Digital Marketing Shift

8 - The Evolution of Digital Marketing and Its Importance

9 - The Internet Boom and ECommerce

10 - Digital Marketing From Desktop to Mobile

11 - The New Modern Digital Landscape

3 - The Significance and Benefits of Digital Marketing

12 - The Undeniable Significance of Digital Marketing

13 - The Benefits of Digital Marketing

14 - Some Emerging Technologies and Trends

15 - The Introduction and Impact of Voice Searching and Smart Assistance

16 - Video Dominance and Live Streaming

17 - Augmented Reality and Virtual Reality with Digital Marketing

4 - Digital Marketing Tactics

18 - Digital Marketing Personalization and Hyper Targeting

19 - Data Privacy and Ethical Considerations

20 - Key Concepts in Digital Marketing

21 - Search Engine Optimization SEO Explained

22 - Keywords SERPS and Pay Per Click Marketing Campaigns

23 - Content Marketing

24 - Email Marketing

5 - The Principles of Digital Marketing

25 - Foundational Principles of Digital Marketing

26 - ValueCentric Consistency

27 - DataDriven and Continuous Learning

28 - Customer Acquisition and Retention

29 - Strategies for Customer Acquisition

30 - The Power of Customer Retention

31 - Strategies for Customer Retention

32 - Buyer Personas and Segmentation

33 - Creating Effective Buyer Personas

34 - Segmentation Targeting With Precision

35 - Omnichannel Marketing

36 - Search Engine Optimization SEO Fundamentals

37 - The Technical Side of Search Engine Optimization

38 - Strategies to Shine With Search Engine Optimization

39 - Advertising Insights

40 - Google Ads and Beyond

41 - Pay Per Click Tips

6 - Taking a Look At Some Successful Digital Marketing Campaigns

42 - Airbnb Case Study

43 - Nike Case Study

44 - Deconstructing The Tactics Behind Impactful Campaigns

45 - Diligently Selecting Your Marketing Channels

46 - Call To Actions and Their Significance

47 - Some More Digital Marketing Campaigns

48 - Some Digital Marketing Strategies

49 - Creating Engagement Magic

50 - The Success of Strategies In Digital Marketing

7 - The Significance of Being Present Everywhere Online

51 - Crafting an Online Presence

52 - The Online Presence Sells Your Product and Service

53 - An Online Presence Created With SEO and CTAs

54 - The Importance of Analytics and Tracking to See What Works

55 - Focusing On The Mobile Experience for Customers

8 - User Experience Design

56 - User Experience Design and Its Significance

57 - User Experience Design and The KISS Principle

58 - User Experience and Engagement

59 - User Experience Be Mobile Friendly

9 - Social Media Marketing Utilized With Digital Marketing

60 - Social Media and Content Marketing With Facebook

61 - Instagram As An Ad Campaign

62 - Twitter and LinkedIn

63 - TikTok and YouTube

64 - Snapchat Reddit and Pinterest

10 - Assembling Your Content Strategy

65 - Your Content Strategy Blueprint

66 - Choose Your Platforms Wisely

67 - Captivate Your Audience Through Storytelling

68 - Adapt to Market Interest Changes

69 - Paid Advertising

70 - Creating Compelling Advertisements

71 - Paid Advertising and Your Remarketing Spell

72 - The Magic of Data In Paid Advertising

11 - Google Adwords and Its Role In Digital Marketing

73 - A Guide for Google Adwords

74 - Google Adwords and Tracking Landing Pages

75 - Google Adwords Optimization

12 - Wrapping Up The Course

76 - Course Conclusion

77 - Bonus Lecture

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تولید کننده: Udemy